We’ve known that a content marketing strategy is a powerful communications tool for attracting a specified audience and helping to drive profitable...
Author - Lis Anderson
Lis Anderson is the Director of AMBITIOUS PR-an experienced PR consultancy director and MD with over 20 years’ experience in the B2B and B2C marketing communications industry and a Fellow of the CIPR. Agency-side, she held board level positions at JBP, also as a partner of Worldcom Public Relations Group, and Bray Leino (Speed Communications) before launching AMBITIOUS.
The coronavirus pandemic has changed the way we work, rest and play. It has also sped up changes in the way our media operates by increasing the...