Email marketing remains a powerful and effective marketing tool for businesses of all sizes. It enables companies to maintain contact with their customers, build brand awareness and strengthen customer loyalty.
Using email marketing effectively can be a complex process. As your email lists grow and develop they can become more difficult to manage manually. If you wish to target particular sections of your marketing database with offers or product news, it can be highly time-consuming. Large, cumbersome email lists gradually become less flexible, limiting your ability to act quickly and reducing the impact of email marketing.
When you reach this stage email automation can be a smart choice.
What are the basics of marketing?
Marketing is how you build awareness of your brand, products and services among your target audience. Marketing strategies can have several different aims, from establishing your new brand, introducing particular products, relaunching your business or making more direct sales. Marketing will usually encompass a range of techniques and platforms to help you achieve your goals. Email marketing is an increasingly important part of marketing strategies enabling businesses to make direct contact with their customers and target audience.
What is digital marketing?
Digital marketing uses a range of digital tools, platforms and methods to reach customers and the wider target audience. This can include social media, websites and email marketing.
What is email automation and how does it work?
Automated emails are planned and managed emails that are sent to customers and subscribers at specific times. Whether you’re sending a regular email newsletter to existing customers, launching a new product, or seeking feedback on your service, email automation makes the process easier. Email automation can help you maximise opportunities to generate leads and sales and grow your revenue.
Why use email automation in your marketing campaigns?
Email marketing makes it simple to develop an effective and targeted email marketing campaign. Whether you’re looking for simple tools, such as email templates, that allow you to professionalise your email campaigns, or more advanced applications such as segmentation, email automation platforms can make it possible.
Automation can take much of the hard work out of email marketing, helping you create more targeted email campaigns. They let you stay in touch with your customers, with birthday greetings, regular email newsletters, product updates and seasonal marketing campaigns.
Creating effective email workflow campaigns becomes easier with email automation. These are a series of emails that are sent based on a subscriber or lead’s contact information, behaviour, interests or preferences. They work together to achieve a particular aim, such as information sign-ups, using a service or purchasing a product. Email automation allows you to set up the workflow as required, with automation then sending emails to contacts at specific times.
To maximise the impact of email automation, it’s important to create engaging, professional content tailored to the needs, tastes and priorities of your customers. Regularly updating your email lists and making use of email analytics to improve targeting are also important.
Email automation tools such as Email Blaster enable you to modify the appearance of your emails, leverage analytics, ensure your lists are up to date, and streamline email workflows.
Effective email marketing made simple with Email Blaster
Email Blaster makes it easy to create effective email marketing strategies. Our powerful cloud-based email marketing software has everything you need to create, design and track visually appealing and engaging email marketing campaigns. Because it’s cloud-based, it doesn’t require any downloads and can be accessed via any web browser. This means you’ll always have access to the latest version of the software anywhere there is internet access. Emails are sent via our UK-based network to your recipients, but they will appear as being from your domain name.
Email Blaster is easy to use and work with, and is packed with outstanding features. If you’re developing your email marketing strategy and want to quickly create and send professional emails, then Email Blaster can help you do it. As you become more experienced and your strategy develops, Email Blaster provides you with powerful dynamic tools such as automation, data segmentation and journey-tracking metrics.
With easy to understand pricing and no hidden costs, Email Blaster is a cost-effective way to streamline, professionalise and automate your email marketing.