As businesses strive to make their mark in a crowded marketplace, forging collaborations with like-minded organizations can unlock a wealth of...
Author - Ray Sheehan
Ray Sheehan has a background in strategic planning, marketing, event management, and advertising and has helped the company expand from one city to over twenty states. In 2020, he launched the G.I.F.T Program as part of Old City Media. Ray is recognized as a leader and an innovative thinker in the special events industry.
When it comes to brand marketing, many businesses will be shocked to learn that a little can go a long way. It doesn’t take a multi-million dollar...
Now that the COVID-19 pandemic has receded, it’s the perfect time for brands to get started on some strong event marketing. After years of lockdowns...
Nothing holds an audience’s attention better than a great story. The ups and the downs, the highs and lows — when people become curious about what...
Event marketing connects your brand directly with target customers and prospects and gets your message into the community, thereby enabling you to...
Father’s Day is an exceptional occasion that enables brands a distinctive chance to establish a genuine bond with their desired audience. To...
With the recent announcement of Bed, Bath, and Beyond filing bankruptcy, people are seeing another major store fall prey to the so-called “retail...
The ultimate goal of doing a brand activation is to grow your business. While setting up experiential marketing engagements like pop-up events can be...
Experiential marketing is all the rage these days, as brands have begun to recognize the value of putting on events and creating memorable...
To boost the visibility and reach of a brand activation, nothing beats collaborating with multiple partners. Bringing many organizations together...
Event marketing can be a powerful tool for your company or organization to help build brand awareness, connect with your target audience on a...
Branding is where business growth begins. Your brand defines your company and helps create a clear separation from your competition. It’s also where...
There is no industry that didn’t see radical change amid the pandemic. Small businesses entering the market these days are being held to the...