E-books are an incredibly popular form of media these days, with millions of people all over the world preferring to read both new and old books on their computers, tablets, or smartphones rather than on physically printed paper. But e-books aren’t just for entertainment purposes. Many brands and businesses use e-books as important tools in their broader marketing strategy.
It’s important to understand why e-books are such important marketing tools so that you might be able to implement them into your marketing strategy.
What Is an E-book?
The term ‘E-book’ simply stands for ‘Electronic Book’. As the name suggests, e-books are digital books that are published, accessed, and read on the internet using smart devices, rather than being published on paper. But why have E-books become so popular? And are they better than traditional paper-based books?
Why are E-books So Popular Today?
E-book writing has become an important marketing tool for businesses in recent years. This trend can be attributed to the growing popularity of electronic reading devices, such as tablets and e-readers, as well as the increasing use of the internet for information gathering and purchasing.
What E-books Can Do That Traditional Books Can’t
There are a few benefits to reading e-books that might make them superior to traditional paper books, especially when it comes to marketing.
E-Books are More Portable
You can carry hundreds or thousands of e-books on a single device, such as a smartphone or e-reader, making it easier to take your library with you wherever you go. For brands and businesses, this means that it is easier than ever to put long-form information into the hands of their customers. They no longer need to rely on shipping and delivering physical books, and they’re able to save money by cutting out this process.
E-Books Can Be More Accessible
Many e-book platforms offer options for adjusting text size, font, and background color, making it easier for people with visual impairments to read. In a world with a greater awareness of acceptance and accessibility, E-books allow brands and businesses to cater to the differently-abled and reach a segment of the market that might not have been possible previously.
E-Books Can Be Searchable
With an e-book, you can quickly search for a specific word or phrase, making it easier to find specific information or passages. This makes it easier for customers to find the information that they are looking for, allowing brands and businesses to share long-form information that answers several questions their customer base might have, and generally doing a better job at keeping their customers informed. If your customers have a question about your brand, they must find the answer easily, or else they may lose interest in your brand and move on to a potential competitor.
E-Books Can Be Interactive
Today, brands find immense value in using the internet to build deeper relationships with their customers, and consistently interact with them on a more personal level. E-books are one device for this interactive relationship between brands and businesses on the internet. For example, some e-books offer interactive features, such as audio or video clips, hyperlinks, or other multimedia elements that can enhance the reading experience, and allow readers to experience and interact with the brand in immersive ways that weren’t possible in the past.
E-Books Can Be Cheaper
In some cases, e-books may be less expensive than physical books, especially if you purchase them from an online retailer. In marketing, price is always an important factor. Businesses want the most bang for their buck. Sharing the same information with their customers using printed media would be far more expensive, but using E-books allows businesses to curtail their budget, or use that money where it’s needed more.
How E-books Are Used in Marketing
One of the main advantages of e-book writing for businesses is the ability to reach a wider audience. E-books can be easily distributed online and accessed by anyone with an electronic device, regardless of location. This makes them an effective marketing tool for businesses looking to expand their reach beyond their local area.
Showcase Brand Expertise
In addition to reaching a wider audience, e-books also offer businesses the opportunity to showcase their expertise and establish themselves as thought leaders in their industry. By writing an e-book on a topic related to their business, companies can demonstrate their knowledge and credibility to potential customers. In this way, E-books allow businesses to earn the trust of their clients.
Lead Generation
E-books can also be used as a lead-generation tool. By offering an e-book as a free download in exchange for an email address, businesses can collect valuable contact information from interested individuals. This can then be used for future marketing efforts, such as email campaigns or targeted advertising. Today, the internet relies heavily on data. This data can be used to better understand the spending habits and online behavior of customers so that businesses can cater specifically to their needs, and market to them in hyper-focused ways that would not have been possible just a few years ago.
Market Analytics
Another advantage of e-book writing is the ability to track the success of the marketing effort. With digital tracking tools, businesses can see how many people have downloaded and read their e-books, as well as other valuable metrics such as how long they spent reading and where they were located. This allows businesses to fine-tune their marketing strategy and make adjustments as needed.
Publish Your E-book
E-book writing has become an important marketing tool for businesses due to its ability to reach a wider audience, establish expertise, generate leads, and track progress. As the use of electronic devices and the internet continues to rise, e-book writing will likely become even more popular as a marketing tool. If you’d like to publish an e-book as part of your business’s marketing strategy, consider hiring a team of dedicated professional e-book writers. They’ll write your e-book for you, so you can focus on the other parts of your business.
