Here’s the thing about algorithms: you never know when they’re going to be tweaked. So when Facebook announced it would be fine tuning its News Feed to focus...
Category - Social Media Marketing
B2B lead generation in its traditional form consists of many outbound marketing activities; for example, ads, telemarketing, email marketing, and pay-per-click...
Here’s a situation that I’m sure everyone can resonate with: you have a small budget, but big dreams. Does this sound like you? If so, read on. My agency...
The digital world holds a special place in its heart for social media. The social life of the e-generation has been digitalized through several social media...
If it happened to Mark Zuckerberg, it can happen to anyone. In June of 2016, hackers briefly took control of Zuckerberg’s personal Twitter and Pinterest...
Instagram has recently introduced one of the biggest additions to the popular social network that we’ve seen in recent years: hashtags following. You might...
Over the last few years, consumers have been steadily taking their business online. While the physical store isn’t dead, the number of people shopping online...
Great visuals are one of the most important elements of successful social media posts, with 74% of social media marketers using visual assets. Traditional...
Social media is one of the most popular marketing channels right now. It helps brands to build long-term relationships with their consumers. Hence, the use of...
There’s no getting around it. Building a brand’s successful media strategy is difficult but it’s a necessity that can’t be ignored. Mobile apps and social...
Marketing on social media represents a fast and user friendly way to interact with a target audience, it can be difficult to gauge how much attention it should...
“I get a 100% email open rate,’ said nobody ever. All the more reason to place Facebook ads targeting your own email list.” – Mari Smith, Social Media Speaker...
Surprisingly, successful content that performs well is not run-of-the-mill in the industry. Instead, the successful pieces are content unicorns – rare beasts...
Based on industry surveys and statistics, generational marketing is vital to your overall marketing strategy. It is common sense that the marketing strategy...
Developing an app and launching it is a great accomplishment, but not a guarantee of rewards. If you want to make profit from your app, you will need an...