Developing an effective end-to-end marketing strategy can be a daunting task. With its multifaceted nature, changing one aspect often necessitates adjustments...
Category - Marketing
“Hey, guys.” “I gave my letter to the mailman.” “Welcome, ladies and gentlemen.” Gendered words are everywhere in the English language; you’ve probably used...
As a PR professional, I predominantly represent clients in lifestyle industries including clothing brands, thought leaders, and companies in the health and...
Almost half of the world’s population uses Facebook for their online interactions. Facebook boasts a massive 2.93 Billion active monthly users, which is...
Your existing customer base is one of your richest sources of profitability, scalability, and positive brand reputation. One surefire way to strengthen your...
If you’re a business leader, chances are high that you already have an advertising budget allocated for your annual or seasonal marketing campaigns...
Social media plays an important role in modern link-building strategies. Link-building is a great aspect of search engine optimization (SEO), where the goal is...
When it comes to marketing a brand, the two big measures of success are getting new customers, and ensuring that those customers are loyal. More and more...
Gaining new customers begins with capturing their attention. That is why businesses spend billions of dollars on marketing each year, but capturing a...
There are around 12-24 million eCommerce websites active today. Now, the competition is quite high, but so is the number of people who buy from eCommerce...
Gaining brand recognition or getting your name out there in front of a target audience can happen through several different mediums. Radio shows and, in recent...
Events can activate your brand like no other marketing tactic. They create powerful and enduring connections with members of your target audience, raising the...
Generative artificial intelligence is streamlining operations for companies in all kinds of industries. Business leaders are employing ChatGPT for social media...
Millennials make up at least 25 percent of the US population. They often research online, visit stores to test out products, and religiously read those...
The main difference between experiential marketing and other forms of marketing is that it allows consumers to actively engage with the marketing message...