1. Google Entity Stacking

“Google Entity Stacking” refers to a specific SEO strategy that involves creating a network of web properties, often using Google-owned entities, to build backlinks and enhance the online presence of a particular website or entity.

Here’s a more detailed explanation of Google Entity Stacking:

1. Google-Owned Entities: This technique involves leveraging various Google-owned properties, such as Google Sites, Google Docs, Google Maps, and other Google services to create content that links back to the target website. These Google-owned entities are trusted by Google’s search algorithm.

2. Contextual Links: Within the content you create on these Google-owned platforms, you would embed contextual links that point back to your target website. These links are typically placed naturally within the content and are relevant to the topic or subject matter.

3. Manual Process: The term “100% Manual” suggests that these links are created by hand, meaning that each piece of content is carefully crafted, and the links are not generated by automated or spammy methods. Manual creation is seen as a more legitimate and sustainable approach to building backlinks.

4. Permanent Links: These links are intended to be long-lasting or permanent, as opposed to temporary or transient backlinks that might disappear over time.

The purpose of Google Entity Stacking is to improve the search engine ranking and visibility of the target website by creating a network of authoritative and trusted content on Google properties that link back to it. When executed properly, this strategy can enhance the website’s online presence and authority in the eyes of search engines, potentially leading to better search rankings.

However, it’s essential to note that SEO strategies can evolve, and search engines like Google frequently update their algorithms. Some tactics that were effective in the past may not be as effective or may even be considered against best practices in the current SEO landscape. Always ensure that your SEO strategies align with ethical and legitimate SEO practices to avoid potential penalties from search engines.

How to Implement Google Entity Stacking for SEO

Google Entity Stacking is a technique used in SEO to improve the online visibility and search engine rankings of a website. It involves creating a network of web properties using Google-owned entities to build high-quality backlinks. Here’s a step-by-step guide on how to implement Google Entity Stacking:

1. Research and Planning

Before you start, conduct thorough research to identify the keywords and phrases relevant to your website or business. This will help you create content that aligns with your target audience’s interests.

2. Set Up Google-Owned Properties

Create accounts or profiles on various Google-owned properties where you will publish your content. These may include Google Sites, Google Docs, Google Sheets, Google Maps, Blogger, and more.

3. Create High-Quality Content

Produce high-quality, informative, and engaging content that is relevant to your website’s niche or industry. Your content should be well-researched, well-structured, and provide value to the readers.

4. Embed Contextual Links

Within the content you create on Google-owned platforms, include contextual links that point back to your target website. These links should be relevant to the content and strategically placed for natural integration.

5. Optimize Content for SEO

Make sure your content on Google properties is optimized for search engines. This includes using relevant keywords, optimizing images, and ensuring your content is user-friendly.

6. Consistency is Key

Consistency is crucial in Google Entity Stacking. Regularly update and add new content to your Google-owned properties to keep the network active and growing.

7. Avoid Duplicate Content

Ensure that the content you create for Google Entity Stacking is unique and not duplicated from your main website. Duplicate content can harm your SEO efforts.

8. Utilize Google My Business

Create and optimize a Google My Business (GMB) profile if your business has a physical location. This can further enhance your local search presence.

9. Leverage YouTube

If relevant to your content strategy, create and optimize a YouTube channel. Google owns YouTube, and well-optimized videos can help improve your search engine rankings.

10. Monitor and Analyze

Use Google Analytics and other SEO tools to monitor the performance of your Google Entity Stacking strategy. Pay attention to traffic, rankings, and engagement metrics.

11. Be Patient

SEO results take time. Be patient and consistent in your efforts and understand that it may take several months to see noticeable improvements in search rankings.

12. Stay Informed

Keep up to date with the latest SEO trends and Google algorithm updates. SEO is an ever-evolving field, and staying informed is essential for long-term success.

13. Ethical Practices

Always use ethical and legitimate SEO practices. Avoid any black-hat techniques that could lead to penalties from search engines.

By following this guide and implementing Google Entity Stacking, you can enhance your website’s online presence, build high-quality backlinks, and potentially improve your search engine rankings. Remember that SEO is an ongoing process, and consistent efforts are key to long-term success.

2. FAQ Schema Markup

Adding a structured FAQ section with Schema markup to your website’s header can provide several benefits for SEO (Search Engine Optimization). Here’s why it’s good for SEO:

1. Enhanced Visibility in Search Results:

When you implement Schema markup for FAQs, search engines like Google can understand the content more effectively. This can lead to your FAQ section being displayed as a rich snippet in search results, which attracts more attention and can increase your click-through rate.

2. Improved User Experience:

By having a well-structured FAQ section, you make it easier for visitors to find answers to their questions quickly. This can reduce bounce rates and improve user engagement, factors that search engines consider in their ranking algorithms.

3. Increased Organic Traffic:

Rich snippets, like FAQ-rich results, often have higher click-through rates. When users see your FAQs in search results, they are more likely to click on your website, potentially increasing organic traffic.

4. Keyword Optimization:

By including questions and answers related to your business or industry in your FAQ section, you can naturally incorporate relevant keywords. This helps your website rank for those keywords and can drive targeted organic traffic.

5. Authority and Trust:

Structured data, when used correctly, can enhance your website’s credibility and trustworthiness in the eyes of both search engines and users. Google may favour websites that provide clear, helpful, and structured information.

6. Rich Snippets in Voice Search:

As voice search becomes more popular, having structured FAQ content can make your website more voice search friendly. Voice assistants like Google Assistant can provide spoken answers directly from FAQ-rich snippets.

7. Mobile SEO:

With the rise of mobile internet usage, concise FAQ sections with structured data can provide quick answers to mobile users’ questions, making your site more mobile-friendly and potentially improving its mobile search ranking.

8. Featured Snippets:

Some FAQ-rich results may get featured in Google’s featured snippets, which are displayed at the top of search results. Being featured in this way can drive significant traffic to your site.

9. Content Organization:

A well-structured FAQ section contributes to the overall organization of your website. This can improve user navigation and make it easier for search engine crawlers to understand your content.

10. Competitive Advantage:

Not all websites use structured data for their FAQs. Implementing this feature can give you a competitive advantage, especially if your competitors haven’t adopted it yet.

In summary, implementing a structured FAQ section with Schema markup can benefit your SEO efforts by enhancing your website’s visibility, user experience, and credibility. It can lead to increased organic traffic, keyword optimization, and a better overall online presence.

How to Add a Frequently Asked Questions

Add a (FAQ) section to the header of your website and implement Schema markup for it, you’ll need to follow some specific HTML and structured data guidelines. Here’s a step-by-step method to do this:

1. Create the FAQ Section in HTML:

First, create the FAQ section in the HTML structure of your web page. You can place it in your website’s header or another prominent location.

<header>
      <h1>Welcome to our Website</h1>
      <div itemscope itemtype="http://schema.org/FAQPage">
         <h2>FAQs</h2>
         <div itemprop="mainEntity" itemscope itemtype="http://schema.org/Question">
            <h3 itemprop="name">Question 1: What is our website about?</h3>
            <div itemprop="acceptedAnswer" itemscope itemtype="http://schema.org/Answer">
               <p itemprop="text">Answer 1: Our website provides information about...</p>
            </div>
         </div>
         <div itemprop="mainEntity" itemscope itemtype="http://schema.org/Question">
            <h3 itemprop="name">Question 2: How can I contact us?</h3>
            <div itemprop="acceptedAnswer" itemscope itemtype="http://schema.org/Answer">
               <p itemprop="text">Answer 2: You can reach us by email at...</p>
            </div>
         </div>
         <!-- Add more FAQ items as needed -->
      </div>
   </header>

• In the above HTML, we’re using Schema.org structured data to mark up the FAQ section. We’re defining a “FAQPage” with a list of “mainEntity” items, each representing a question and its corresponding answer.
• The “itemscope” attribute indicates the start of an item and “itemtype” specifies the type of the item. In this case, “FAQPage,” “Question,” and “Answer” are used.
• The “name” property inside “itemprop” represents the question, and the “text” property inside “itemprop” represents the answer.

2. Test Your Markup:

Before publishing your web page, it’s essential to validate your structured data using Google’s Structured Data Testing Tool (https://search.google.com/structured-data/testing-tool) to ensure it’s correctly implemented.

3. Add CSS Styling:

You can style the FAQ section in your website’s header using CSS to make it visually appealing. Ensure that it’s easily accessible and user-friendly.

4. Publish and Monitor:

Once you’ve added the FAQ section with Schema markup to your website’s header, publish the changes and monitor how Google and other search engines interpret and display your FAQ information in search results.

By following these steps, you can integrate a structured FAQ section into the header of your website for Schema markup. This can enhance the visibility and user-friendliness of your site in search engine results, making it easier for users to find answers to their questions.

3. Content Pruning

Content Pruning: Periodically review and update your existing content. Remove or update outdated or low-quality content to keep your website fresh and relevant.

Content pruning is the process of reviewing and optimizing the existing content on your website by removing, updating, or consolidating pages to improve SEO, user experience, and site performance. Here’s a step-by-step guide on how to effectively implement content pruning:

How to Implement Content Pruning for SEO and Website Optimization

1. Content Inventory:

Begin by creating an inventory of all the pages and posts on your website. This can be done manually or with the help of SEO tools like Screaming Frog or Google Search Console.

2. Set Pruning Goals:

Define clear objectives for content pruning. Common goals include improving site performance, reducing duplicate content, enhancing user experience, and focusing on high-value content.

3. Analyze Content:

Review each piece of content to assess its performance. Look at metrics such as traffic, bounce rate, time on page, and conversions. Consider user engagement and the content’s relevance to your target audience.

4. Identify Low-Performing Content:

Identify pages that are underperforming or have outdated information. Look for content with low traffic, high bounce rates, or poor engagement metrics. Also, pinpoint pages with thin or duplicate content.

5. Keyword Analysis:

Analyze the keywords associated with each piece of content. Ensure that your content aligns with your target keywords and SEO strategy. Eliminate pages that don’t serve a clear keyword purpose.

6. Content Quality Assessment:

Assess the quality of your content. Check for grammatical errors, outdated information, and the overall readability and engagement level. Content that adds no value should be pruned.

7. Redirects and Consolidation:

For pages you decide to remove, create 301 redirects to guide users and search engines to relevant, existing pages. Additionally, consider consolidating related content into one comprehensive, informative page.

8. Update and Refresh:

For content that has potential but is outdated, invest time in updating it with fresh, accurate information. Keep it relevant to current trends and events.

9. Re-optimize for SEO:

As you update or consolidate content, re-optimize it for SEO. Ensure that your on-page SEO elements, such as title tags, meta descriptions, and headings, align with your target keywords.

10. Monitor Traffic Changes:

Track the impact of content pruning on your site’s performance using tools like Google Analytics. Be prepared for fluctuations in traffic, especially on pruned pages.

11. User Experience Enhancement:

Focus on improving the overall user experience. Make sure that the remaining content is easy to navigate and that users can find the information they need quickly.

12. Regular Review:

Content pruning is not a one-time task. Implement a regular schedule for content review and pruning. This ensures that your website remains optimized and up to date.

13. Document the Process:

Maintain documentation of what content was pruned, consolidated, or updated. This documentation helps in tracking changes and performance over time.

14. Submit Sitemaps and Robots.txt:

After pruning, update your sitemap and robots.txt file to reflect the changes. This informs search engines about the updated structure of your website.

15. User Communication:

If you’re removing content that was popular or linked externally, consider creating a custom 404 page with a message explaining the change and suggesting alternative content.

By following this guide, you can effectively implement Content Pruning to optimize your website for improved SEO, better user experience, and overall site performance. Remember that content pruning is an ongoing process, and regular reviews are crucial for maintaining a well-organized and valuable website.

The post 3 Very Obscure and Overlooked SEO Techniques and How to Use Them appeared first on SiteProNews.

How will you fix something that you don’t even know? This is where a comprehensive in-depth website audit comes in. This will not only help you with what errors there are in your website but also helps you rank better.

Maybe you’ve never audited a website before, or you have made major changes in your site that may have caused some major errors or maybe you have created a top-notch website with visually appealing, user-friendly, unique content, but you are not getting the desired results? 

You need to conduct a comprehensive SEO audit.

It is like discovering the layers of your website to reach the hidden opportunities or mistakes that might be hindering its potential to rank your website. Finding and fixing those issues using SEO Audit can boost your website ranking and can get you more organic traffic.

Auditing your website can determine whether or not the website is optimized to achieve the traffic goals and also give you a sense of how you can improve your website to reach those goals.

How to Do an SEO Audit for Your Website

1. Site-wide Audit with Screaming Frog or Sitebulb

Both of these tools are highly recommended for website crawler analysis and have their own unique strengths. Screaming Frog excels in its ability to easily crawl small and large websites, while SiteBulb prioritizes Technical SEO issues. 

SiteBulb includes an interactive visual site audit that presents a clear and user-friendly representation of your website and their error. Screaming Frog has a built-in content audit feature and a comprehensive reporting feature to help you for a better view.

2. Search Console Errors

If the search console reports a server error, it means that Googlebot couldn’t access your URL. There are a variety of possible causes for this type of error, and you may need to address this issue and fix it as soon as possible.

Need to fix these errors:

• Ensure your site’s hosting server is working properly; it is not overloaded or misconfigured.
• Check that your site is not inadvertently blocking.
• Control search engine crawling and indexing wisely; if you can’t do it by yourself, consult a developer to see if your site is set up for optimal performance. 

3. Speed Up Your Site

Google confirmed that your site’s loading speed is one of the ranking factors and over the year rolled out a new update that makes speed even More Important. Here is how you would get your site load speed Really faster.

• Clean your site’s HTML codes and you can easily find the PageSpeed Insights. But don’t just analyze the homepage. Make sure that you test all your popular web pages.
• Comprise your images as huge images can bring your site speed to a halt.

4. Find and Delete Zombie Pages

Type your site name of the Google search tab, it will show you how many pages google has indexed your site, and if the number of pages is more than you thought then you are not alone. In fact, 50- 75% more indexed pages are seen on many sites these pages are known as “Zombie page”. So deleting Zombie pages can get you a lot of more organic traffic…which will help you boost Google traffic by nearly 50%.

The most common types of Zombie Pages are:

• Archive Pages
• Category and Tab pages 
• Search result pages
• Boilerplater content
• Old press release

5. Analyze Your Backlinks

Backlinks are really important according to our study more than 11.8 million search results found that backlinks correlate with ranking more than any other factors. You can use various tools to check out referring domains and domain authorities. 

6. Check Your Organic Traffic

Head over to Google Analytics to see how organic traffic you’re getting on your website. You can see the number of people who visited your sites from the Search engines last month. You can also set the dates to the last 6-8 months.

If you have any issues and your organic traffic is declining, don’t worry. Once you are finished with the SEO audit things would start improving.

7. Flatten Your Website Architecture

Website Architecture is really important for Search Engine Optimization, and your site architecture should be simple. There are two reasons why website architecture is important first, it helps search engines find and index all your web pages and once it is done properly Google can easily find your entire site. And second it tells Google which page on your website is most important. So make sure that your website architecture is as simple as possible.

8. Check for Any Duplicates on Your Website

The audience should be able to access your website with one of your addresses, and if it is accessible at more than one of their non-secure counterpoints, you need to fix it. This is very important because Google also see these URLs as separate site versions, and having more than one accessible link can cause issues in indexing and crawling; it may negatively affect your ranking because of dilute link equity.

9. Diagnose and Find Indexability Issues.

An index is where Google search results come from, a database of billions of web pages. The Indexing issue can get complicated, as your page needs to be indexed to stand any chance of ranking. You can easily check for the basic issues in the INDEXABILITY report in your site audit for the “NOINDEX PAGE”.

Note: Google can not index the page with this warning, so it is worth checking that they are not the index page you want to index and if they are removed or edited the robots tags.

10. Ensure Your Website is Mobile Friendly

Since 2019, mobile friendliness has been one of the Google ranking factors, so it makes sense to check whether your website is mobile-friendly. Go to the Mobile Usability report in the Google search console, which will tell you whether any URL has errors that affect your mobile usability.

Find out how the design works for your audience so you can draw more attention know how the overall design and user experience impact your audience. 

Here are some of the tips you need to know when it comes to website mobile-friendliness:

• Prioritize your website content and make sure it is readable on Mobile phones.
• Always test your website before launching it across different devices.
• Compress your images so they are mobile-friendly (Don’t scarifies Quality).

11. Reclaim Authority by Restoring Broken Pages

It is never good to have broken links; these pages have backlinks, but they point to be nothing. You can find the broken links, URLs with backlinks in Site Explore. Just add a plugin to your Domain, go to Best by Links reports, and add the “404 not found filter”; you will get the referring domain report.

12. Ensure Your Sitemap Doesn’t Have Any Issues

A sitemap list is a page you want search engines to index, so it is important to list down the things that shouldn’t be found, like redirecting, dead pages, non-canonical, or something that sends wrong signals to Google. You can monitor sitemap issues using Google Search Console and Clicking “Sitemaps”.

13. Ensure Your On-page Conforms to the Best SEO 

Every indexable site page should have a title tag, meta description and H1, H2, and H3…. tags. These basic elements help Google to understand your website content and help you to rank and get more clicks. If you want to know more about On-page Optimization, refer this blog.

14. Find the Declining Content Hurdle in Your Ranking

You need to understand that ranking doesn’t last forever. As soon as the content becomes outdated in the search traffic, will the updates and changes in the guideline of Google, you will often see the Drop Off, so you need to check it; here is an easy way to find the reason for declining content in the Google search console.

• Go to Google search results reports.
• Set a date filter.
• Compare the result of the last 6 months with the previous period.
• Click the Page tab.
• Sort the table by Click Difference from low to high.

15. Find Out the Competitor’s Ranking Keywords.

The content gap occurs when your competitor’s website ranks for the keyword you don’t, and manually identifying those keywords takes a lot of time. So you can use different keyword research tools to get that keyword. You’ll see all the keywords your competitor’s domain rank for.

Benefits of a Comprehensive Site-wide SEO Audit

1. Enable you to stay ahead of the competition.
2. Improve your audience user experience. 
3. Help you to identify valuable SEO opportunities that can maximize your ROI.
4. It allows you to refine your SEO strategy.
5. Optimize conversion rates and website performance.

The post Tips for a Comprehensive SEO Audit for Your Website appeared first on SiteProNews.

Indexing your website is important because it helps in the success of your SEO strategy and include that your website pages will appear on the search result on Google. A quicker indexing procedure guarantees that readers will see your material more quickly, boosting the possibility of engagement and bringing more prospective consumers to your website.

But before you understand how you can index the website faster; it is important to know what indexing is and then how it helps in indexing the website faster on Google. So, let’s begin.

What is Google’s Index?

All the online pages that Google has crawled and is aware of are listed in its index. It won’t show up in search results if Google doesn’t index your website.

Nobody would be able to find your website, which would be bad for business. Hopefully, you now understand the significance of indexing for Google ranking.When users input queries into the search field, Google can swiftly gather and display pertinent search results because of this digital library of data on websites and their pages.

Ways to Improve Google’s Indexing of Your Website

For your content to be seen by more people and to increase traffic to your website, it is crucial that Google indexes your website rapidly.

1. Check Settings for Search Engine Visibility

The first thing you should consider is to make sure that search engines can see your WordPress site is the first step. By visiting the settings and then clicking on the Reading page and scrolling down to the Search Engine Visibility option, you can quickly verify this.

To allow search engines to index and crawl your website, make sure the checkmark is removed from this option.

2. Submit Website to Search Console on Google

All website owners can use Google Search Console, formerly known as “Google Webmaster Tools,” for free. To ensure that the proper people are seeing your website, it demonstrates how Google indexes and includes your website in Google search results.

Using the best SEO plugin for WordPress, you can effortlessly submit your website to Google Search Console and see if your web pages are indexed.

3. Remove Nofollow Link

Googlebot notifies Google to remove nofollow links from its index when it encounters them. Therefore, you must ensure that nofollow internal links are removed.

Simply search for and delete the rel=”nofollow” link tag. You can either accomplish this directly from the HTML code or by using the block editor in WordPress.

4. Build High-quality Backlinks

Search engines can tell that your material is useful and deserving of being indexed when you receive high-quality backlinks from trusted websites. To hasten the indexing procedure, use ethical link-building techniques like guest posting and working with influencers.

5. Social Media Promotion

To make your content more visible, share it on social media sites. Search engines may take notice of and index your material more quickly as a result of social signals. To increase the reach of your content, encourage users to share and interact with it.

6. Regularly Update Content

Search engines favor recent, fresh content. To maintain your existing information current and educational, regularly update and add to it. Request re-indexing using Google Search Console if you make significant updates.

7. Create an XML Sitemap

A sitemap makes it simple for search engines to navigate your website’s information. It provides them with a comprehensive inventory of your material in a machine-readable format.

Additionally, it lets search engines know how frequently you update your website and which links on your website are more crucial than others.

When you first start a blog or develop a new website, sitemaps are quite helpful because the majority of new websites don’t yet have many internal links or backlinks. Therefore, by generating an XML sitemap, you can ensure that all of your key articles and pages, including new content, are indexed by search engines.

The next step is to walk you through creating an XML sitemap using the AIOSEO WordPress plugin, which is the simplest method. The best part is that it alerts search engines immediately whenever you add, edit, or remove information from your website.

8. Submit Sitemap to Google Search Consoles

The next thing that you need to do is submit the XML Site map to the Google Search Console, you need to simply log in to Google Search Console.

Now, you can go to the sitemaps which are on the screen’s left side, and add the last part of the sitemap URL which is under the section Add new sitemap and click on the Submit button. You will start receiving reports in the search console once Google has crawled and indexed your website.

9. Optimize Your Robots.txt File

Since it serves as a website map for robots that crawl websites for search engines, a robots.txt file is an effective SEO strategy. Your robots.txt must grant Google permission to crawl the website, as you would have predicted.

However, as wp-admin pages are neither beneficial to your visitors nor necessary for Google to crawl, it is typical to forbid them. Search engine rankings can be improved and page speed can be increased by instructing Google not to crawl unused sites.

However, when it comes to indexing, you must ensure that your pages are crawlable and that no significant URLs have been blocked. Instead, you can instruct Google bots to give specific URLs priority when crawling them.

10 . Create Internal Links on the Website

Internal linking is one of the most efficient techniques to promote crawling and improve website indexation. Links help to build the crawling spiders’ routes through the web. The spider follows a link from one page to another when there is one.

Therefore, concentrate on building links to and from all of your most crucial pages. This notifies Google about your fresh and significant material, as well as the visitors to your website. You can utilize AIOSEO’s robust Link Assistant tool to make internal linking simple.

Click on the Links Report under Link Assistant in the All-in-One SEO menu. This report can help you find new opportunities for connecting as well as orphan posts—posts without any internal links at all.

There’s no need to manually modify every single post. Without leaving the page, you can quickly create both outgoing and inbound internal links using the Link Assistant.

Conclusion

The rate at which Google indexes your website can be considerably increased by implementing these tactics. Because it takes time for search engine algorithms to evaluate and rank fresh material, patience is essential. You may effectively increase your website’s exposure and online presence by constantly producing worthwhile, optimized content and making use of these strategies.

The post 10 Ways to Index Your Website Faster on Google appeared first on SiteProNews.

In this article, we will look more closely at these five tactics and their associated benefits and techniques so that you can effectively use them to achieve organic search domination. We will also discuss the importance of building high-quality backlinks and the benefits of organic search domination. By the end, you will better understand the strategies and tactics you can use to create high-quality backlinks and achieve organic search domination.

5 New Tactics To Building High-quality Backlinks

1. Incorporate Strategic Guest Posting

Search engine optimization (SEO) is an ever-evolving field; one of the most critical elements is building high-quality backlinks. Organic search domination is achievable when a website can produce and acquire backlinks from authoritative sites. Strategic guest posting is one of the most effective ways to achieve that.

Guest posting involves contributing content to external websites to create backlinks to your website. This tactic can be highly effective if done correctly, as it allows you to increase brand visibility and reach a wider audience. It also helps to build relationships with other website owners and industry thought leaders.

When finding relevant guest posting opportunities, it’s essential to do your research. Start by looking for websites in the same industry as you and look for any open calls for guest posts. You can also use search engine optimization tools to help you find websites and blogs that accept guest posts.

When crafting compelling guest posts, the most important factor is quality. Make sure to create content that is both engaging and useful to the readers. Be sure to include relevant keywords to help the post rank higher in search engine results. Additionally, ensure the post is optimized for readability, as this will help you achieve organic guest posts backlinks to stand out from the competition.

Finally, make sure to always include a link back to your website in the content. This will help to drive more traffic to your website and build authority. It’s also a good idea to include a call to action in the post, such as inviting readers to subscribe to your newsletter or follow you on social media. By creating a successful guest post, you’ll be well on your way to achieving organic search domination.

2. Creating Content that Is Worthy of Backlinks

When it comes to achieving organic search domination, creating content that is worthy of backlinks is one of the most important tactics. Content marketing is essential in SEO as it is critical to building quality backlinks. Content that is highly valuable to the user and easy to navigate will likely acquire more links.

The content should be well-researched and factual and provide valuable information for users. It should also be written in a way that is easy to understand and interesting enough to engage readers. It should also be engaging and contain images, videos, and other relevant media. Additionally, the content should be optimized for search engines using relevant keywords, as this will increase its visibility.

Publishing well-written content regularly can also be beneficial in building backlinks. Relevant sources may link to the content if they find it valuable and useful. Additionally, link-building should be incorporated into the content. If the content includes other relevant sources, it can help build links.

Using content marketing for link building can be especially effective with other link-building tactics. Off-site content marketing, such as guest posts and digital PR, can help promote the content and attract more backlinks. Additionally, link reclamation can be used to reclaim broken or lost links to the content, as this can help increase its visibility.

Creating content worthy of backlinks is essential for achieving organic search domination. When done correctly, content marketing can help build high-quality backlinks to the content, which can significantly improve organic search results.

3. Utilize Digital PR

When achieving organic search dominance, digital PR is an effective tactic to acquire high-quality backlinks. Digital PR involves the use of traditional PR practices for the development of digital brand awareness. It’s a form of public relations used to reach an online audience to raise brand awareness, drive website traffic, and build backlinks.

To successfully implement digital PR, you must understand the target audience and the most effective platforms for reaching them. This includes researching the potential media outlets, influencers, and bloggers you plan to target and understanding the type of content each audience prefers. You should also identify what topics and areas of interest your company can provide to these outlets.

Once you understand the target audience, you can develop an effective digital PR strategy. This should include the creation of a comprehensive press release, which will be distributed through different channels to raise brand awareness and drive website traffic. Additionally, you should create a plan for how to reach out to influencers and bloggers in your industry. You can do this by building relationships, providing helpful content and insights, and offering them opportunities to collaborate.

Once you have established relationships with influential people in your industry, you can begin to reach out to them to ask for backlinks. This could involve creating custom content for them to link to or providing exclusive data or access to something unique. Additionally, you can offer to be featured in their blog or website, which can benefit you and the influencer.

4. Prioritize Link Reclamation

Regarding achieving organic search domination, link reclamation should be a top priority. Link reclamation is identifying and claiming backlinks that have been established but have since been overlooked or neglected. In other words, it involves finding broken or ‘orphaned’ links directed towards your website and repairing them.

When done correctly, link reclamation can be highly effective in improving your organic search rankings. It can help boost the quality of your backlink profile and increase the number of links pointing back to your website. That means more visibility, more traffic, and better organic search rankings.

There are a few different ways to go about link reclamation. The most common approach is to review your backlink profile and identify any broken links manually. This involves analyzing your link profile (or the link profile of your competitors) to find links that aren’t functioning as intended. It’s also important to watch for irrelevant links or seasonally inactive links.

Once you’ve identified any broken or inactive links, it’s time to contact web admins to ask them to update the links. If possible, offer them suggestions for better, more relevant links or even provide them with new content you’ve created to replace the old links.

In addition to manually reviewing your backlink profile, you can use link reclamation tools to automate the process and find broken links that may have otherwise gone unnoticed. These tools are more effective than manual link reviews at locating hard-to-find broken links and can help you identify dozens of backlinks that need to be fixed.

Reclaiming broken links is essential to your link-building strategy if you want to achieve organic search domination. It’s an easy and cost-effective way to boost your backlink profile and improve your organic search rankings. With a few simple steps, you can improve your backlink profile and increase your chances of achieving organic search domination.

5. Repurpose & Distribute Content

In today’s digital age, content is king, and savvy businesses know they must leverage content to achieve organic search domination. Repurposing and distributing content is an effective way to build high-quality backlinks, increase visibility, and increase your search engine ranking.

When creating content, it’s essential to focus on creating quality content. Quality content is likely to be shared and create more backlinks. Once the content has been produced, the next step is to repurpose and distribute the content.

Repurposing content is a great way to leverage existing content and maximize its potential to generate backlinks. Content can be repurposed in various formats, such as videos, infographics, slideshows, podcasts, and webinars.

Distributing content is essential to get the word out and ensure that as many people see it as possible. Distributing content can be done in several ways, including publishing it on social media channels, submitting it to relevant blogs and directories, emailing influencers and bloggers, and using paid ads.

In addition to distributing content to get the word out, ensuring your content is easy to share and find is also essential. Creating a great headline, optimizing the content for SEO, and creating share buttons can help increase the likelihood that your content will be found and shared.

Finally, it is vital to measure the success of your content. Keeping track of metrics such as clicks, page views, and social media shares can help you understand what content is working and needs improvements.

By repurposing and distributing content, businesses can create high-quality backlinks, increase visibility, and increase their search engine ranking. Leveraging quality content and utilizing effective distribution and promotion tactics are essential for achieving organic search domination.

Conclusion

Organic search domination is vital for achieving success in digital marketing, and building high-quality backlinks is a crucial part of that. Backlinks are essential for SEO because they link a website to other sites and, through this, create more visibility for the site. This increases the likelihood of the website ranking higher on search engine results pages (SERPs). Higher SERP rankings are essential for boosting organic search traffic and expanding the website’s reach to new potential customers.

Overall, using these 5 tactics, you can build high-quality backlinks to achieve organic search domination. Not only will this help to improve your search engine ranking, but it will also help to build relationships, increase your web presence, and generate more traffic to your website.

The post Achieving Organic Search Domination: 5 New Tactics to Building High-quality Backlinks appeared first on SiteProNews.

It should come as no surprise that content with relevant images gets 94% more views than content without relevant images. Not only does visual content help capture attention– though, but it can also boost your SEO efforts.

When you need a powerful tool to stand out and get noticed in the crowded online world as well as improve your SEO effort, you need visual content.

Now the question is, “but, how can visual content help improve your SEO and generate more traffic for your website?”

1. Google Loves Visual Content

Just as we see the beautiful scenery while on vacation, so does Google when they see engaging visuals on your blog. Google values visual content because it can help improve the overall user experience.

After all, visuals are an important element of storytelling and they can enhance your message by providing deeper insight into what you’re trying to convey in your content marketing efforts. 

You see, when done right, videos like motion graphics or images add value to your web pages with information that would otherwise be hard to communicate through text alone.

Plus, as we all know, Google loves high-quality content and they are always looking for ways to improve the user experience on their search engine results pages (SERP). So, by providing relevant and engaging visual content along with your written content, you can help satisfy Google’s needs while also improving your SEO ranking.

But, you need to make sure that the content you provide is up to date and helpful for the audience. Content like this is way more attractive because people will love to learn fresh information on the internet. Also, you should post your content regularly to maintain your audience’s interest in your brand. Use a weekly schedule template to help you plan content update on your website. 

2. Visual Content Can Help Improve Click-through Rates

According to studies, people are more likely to click on a search engine result if it includes an image. In fact, relevant visuals will increase click-through rates (CTR) by about 47% and will drive more traffic to your website from social media.

So, if you want your website to rank higher in the search engines and generate more leads, be sure to include plenty of videos, infographics, or images in your content.

But, don’t stop at including just any old image. Make sure the images you include are high-quality and relevant to your topic. Make sure to give each image a descriptive filename and use keyword-rich alt text. This will help the search engines understand what the image is all about and rank it appropriately.

Also, if you can add relevant videos to your content, this is even better as they tend to perform even better than images when it comes to click-through rates.

3. Visual Content Increases Dwell Time

Dwell time is a measure of how long someone spends on your website. The longer they stay, the better it is for your SEO ranking. Google loves websites that provide their audiences with the information they’re looking for. And one way to increase dwell time is by using visual content. 

When you build a website, make sure to include visual content on your pages. Visuals help keep people engaged and make them want to learn more about what you have to offer. This means they’ll spend more time on your site and increase its dwell time, which will give you a higher ranking in the search results.

When you use videographics or infographics to convey information, you provide not only easy-to-digest information but also a great opportunity for people to stick around and learn more about what you have to offer.

4. Visual Content Is Easier on the Eyes

One thing that people often forget about SEO is that a good user experience (UX) plays an important part in how well your site ranks. One of the ways you can improve your UX is by using visual content.
Visuals help break up text and make it easier on the eyes, which means people are more likely to stick around and read your personalized content. In other words, it makes your website more engaging.

In fact, research shows that including visuals in your content can increase the chance of someone reading a piece of content by 80%. Not only will this help keep people engaged, but it can also help you rank higher in the search engines. 

The search engines are getting smarter and they are taking into account how well a website’s content is received by users. By using visuals, you are not only providing a better user experience, but you are also boosting your content SEO.

5. Visual Content Helps You Stand Out from the Competition

Any website should pay attention to visuals whether you are in a static complex industry like healthcare, blockchain, IT companies, finance, or manufacture, moreover, in sectors that need to be visual like art, entertainment, and travel websites.

If you want your website to stand out from the competition, you need to use visual content. In a world where everyone is using text-based content, visuals can help make your site stand out. Google loves websites that do things differently and they reward them by ranking them higher in the search engines.

Your content will also stand out from the crowd if you use visuals along with it. People are more likely to share your visual content on social media than anything else, which means you’ll get even more visitors and rank even better in the search engines as a result.

6. Visual Content Can Help Increase Social Shares

Visual content is more likely to be shared on social media than any other type of content. In fact, tweets that include images are retweeted 150% more often than those without images. The more content gets shared, the more it will rank higher in the search engines. 

Plus, when people share your content on social media, they’ll also be promoting your website and increasing its authority with Google. This means you have a better chance of ranking well in the search results if people are sharing their visual content on social media.

Conclusion: Go Forth and Create Visual Content

It’s safe to say that visual content has become a must-have type of content on your digital marketing mix. And including visual content in your website’s SEO strategy is a must if you want to rank higher in the search engines. Not only are visuals more likely to be clicked on by users, but they also help with reading comprehension and increase social shares. So, when you need an effective way to boost your content SEO, start using visuals– whether on social media platforms or websites.

Another good news is that creating engaging visual content shouldn’t be that hard. Thanks to the internet. There are plenty of easy-to-use tools and resources you can use to help make your visuals look great such as Canva, Piktochart, Powtoon, and more. Just take a little time to learn about how to use them and you’ll be on your way to better SEO results in no time.

The post How Visual Content Can Improve Your Website SEO Rank appeared first on SiteProNews.

One of the most common questions asked by SEO experts and business owners who want to rank better in search engines like Google is what do you have to do to have backlinks count as one of the ranking factors? If you are asking yourself this question, then let me explain first what backlinks are and why they are considered one of the ranking factors in SEO in the first place. Then I will tell you some effective ways to outweigh backlinks in SEO.

Google Algorithm Updates

Many people believe that Google has updated its algorithm and it doesn’t weigh backlinks heavily anymore. However, that isn’t the case, there are many ways you can outreach and link build your way to some high-quality, organic backlink growth. Plus, it never hurts to take a page out of everyone’s book who is good at link building (or guest posting) and do it for yourself. Link outreach might be something you have never done before but with some research and patience, anyone can succeed.

Linking Root Domains

In an ideal world, you could trust that backlinks alone would always be enough to help your site rank. That being said, we live in the age of link building, and there are too many people trying to game the system. The best way you can have high-quality backlinks is by utilizing outreach and working on quality link building with guest posts and other forms of content marketing. This way you can have links coming from your domains which will weigh more than any outreach or guest post.

Number of Links from Different Domains

Google uses backlinks from other websites to assess how valuable your website is. They track how many links point back to your page and make an estimate of how many quality backlinks you have based on the popularity of the site that is linked to you. While you can’t manually track this, there are ways for you to get more backlinks, which Google will then take into account when ranking your site higher. One thing that is essential for achieving better rankings is building up link equity. Link equity refers to the number of quality links pointing at a site as well as factors like reputation, popularity, and relevance. Essentially it’s just a numerical estimate of how popular or important someone thinks your website might be so they link it in hopes that others will come by and see it too.

Strength of Links from Different Domains

Ideally, you want backlinks from higher domain trust networks. For example, the New York Times or Harvard University will not be of the same value as a blog post on Tumblr. Generally speaking, if you want links from authoritative domains, it is best to create high-quality content that attracts them organically. Links are also weighted by how recently they were published; there is more value for a new link on your site than an old one.

Link Volume Data

Recently, there have been some studies done on the importance of backlinks. This led us to ask: just how important are they? If you have 2 backlinks and I have 10, will your site rank higher than mine? Will I get more traffic?

Domain Age and Trust Flow

You have likely heard that backlinks are still one of the top-ranking factors. For example, Domain Age and Trust Flow are both ranked as moderately important ranking factors. These measures will help you improve your site’s trustworthiness. This is one of the main reasons that backlink building should still be included in your SEO campaign. However, you don’t want to forget about other techniques like targeting long-tail keywords or writing blog posts on topics related to your niche– they’ll also help get your website discovered by people searching for specific things online.

Page Authority

A major component of Page Authority is linked domain authority (LDA), which essentially quantifies the power that a page wields on linking websites. Linked domain authority is a measure of how powerful an individual page is, or how much weight it has on other websites. The higher the DA, the more important the content is and should be treated with higher respect by other sites and by Google. 

The final element of Page Authority considered for ranking purposes is link quantity and quality. Each time another site links to your content, their DA rating is divided among any sites linking out; this number will decrease as more links are made from it, providing a baseline for how much weight that particular backlink brings with it.

7 Surefire Ways to Get High-Quality Backlinks

As search engine algorithms continue to evolve, content marketers are tasked with staying one step ahead of the game to remain competitive and relevant in their niche market. Many of the long-standing traditional methods used to obtain backlinks are no longer guaranteed to boost your rankings, and savvy content marketers are on the lookout for new ways to get high-quality backlinks that will help their sites rank well in search engines. Here are seven effective strategies you can use to get high-quality backlinks in 2020 and beyond.

1. Focus on Quality

It’s become all too easy for sites that don’t deserve the high rankings they hold, to climb the Google ladder and gain authority. If you’re just starting, you may have seen articles about something called SEO guest posting but never thought it would be an option for your business.

Backlinks are an important part of any search engine optimization (SEO) campaign. They are links from other websites that Google considers to be votes of confidence that your site is high-quality and user-friendly.

2. Focus on Long-tail Keywords

It’s now more important than ever before to get high-quality backlinks. The way you go about doing this might be a little different now that Google has put so much weight on user experience and relevance. One of the most effective ways is to create content that provides longtail keywords with information that they can’t find elsewhere, then contact them directly with your piece as an offering. You can also offer other people’s content if it offers any value or ties in with your topic of expertise.

3. Increase Your Chances by Using Influencers

Utilizing influencers is one of the easiest ways to get high-quality backlinks. An influencer can provide a new angle for your blog post and make it much more interesting or applicable to their audience. However, it’s important not just for you but also for them as well. If you want people on social media platforms like Instagram, YouTube, Facebook, or Twitter to share your link then offer them a shootout in return.

4. Guest Blogging has Gotten Harder

Guest blogging was the easiest way for a business to grow backlinks when search engines were first created. Until now, most businesses use guest blogging as a way to generate links that allow their content or site more visibility on the web. However, Google has been cracking down hard on this strategy over the past couple of years and penalizing sites that have abused this strategy. That’s why if you’re looking for ways to start earning backlinks, it’s better that you focus on quality rather than quantity.

5. Link Building Doesn’t Stop 

This decade is just getting started and this means that 2022 isn’t going to be the same as 2018, either. With a new year comes new technologies, trends, and opportunities for internet marketers who are ready for change.

For external backlinks, various sources will help to gain some link juice and relevancy.

• Forum Profile Links
• Guest Posts
• Wiki Links

6. Track Your Results

• Use Medium – Create an account and publish quality content relevant to your target audience.
• Ask Influencers for a Link – Connect with influencers by sending them a quick message or Tweet, you could ask them for a link. Influencers are more likely to engage with you if you send a note of introduction and share some of your work first. 
• Guest Post on Other Sites – Reach out and submit articles as guest posts on other sites that are related or have an overlapping audience. 

7. Google Authorship is Dead, but Social Media Posts Can Do Well

Marketers all know that links are key to a good SEO strategy. To do well on Google, links need to be credible and from reputable sites. But there’s also an old technique of adding links with keyword phrases just for the sake of getting some words on the page and hoping for a backlink—and it can work in the short term. The reality is, however, that search engines are cracking down on these types of posts.

The post How to Rank Well in Search Engines Using Backlinks appeared first on SiteProNews.

Search Engine Optimization (SEO) is a process of methods and strategies used to increase your website’s visibility on the search engine result pages (SERPs). As a result, it brings your website organic traffic, which is the main difference between paid advertising.

SEO as we know is an ever-changing landscape, so it’s important to stay in the trend if you don’t want to fall behind your competitors.

So we made a quick guide to help you improve your site’s rankings in 2022.

Here is what we’ll focus on today:

• Content Quality
• Updating Your Content
• Website Loading Speed
• Metadata
• Cross Linking to Relevant Sites
• Brand New Keywords

So let’s get started!

1. Content Quality

The quality of the content present on your page is probably the number one driver of your search engine rankings – so it’s not exaggerating to say with great content comes great respo …results.

Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Always try to fine-tune your web writing skills and present yourself as an authority on the topic you are writing about.

There are content optimization tools. With their help, you create high-quality, semantically-rich content that ranks higher in Google.

Using similar NLP algorithms as Google, these tools identify keywords, subtopics, synonyms, and even common questions search engine crawlers are looking for on the page when promoting content.

Keywords

Put yourself in the reader’s perspective, how would they come to your content? What combination of keywords would you have to use to reach your audience?

Another thing you could use is multiple Keyword phrases

Identify and target a specific keyword phrase for each authoritative content page on your website. Consider where it would be the perfect place to put your keyword for it to make perfect sense.

Things to look out for when considering placement;

Should you use it in the page URL?

Can the keyword phrase be in the page title?

What about placing it in page headings and subheadings?

All of these can seem a bit complicated, but a general rule of thumb you should stick to is to be natural and user-friendly. As we mentioned, content plays a very big part in search engine rankings. You can reuse your keyword phrase several times throughout the page (no more than 4 uses). Be authoritative. Strategically link to relevant sources and additional information—both within your organization’s broad website and even to other websites which are useful.

Don’t forget to use bold, italics, heading tags (especially an H1), and other emphasis tags to highlight these keyword phrases—but like with keywords, don’t overuse them. You still want your language and writing style to read naturally.

Summary– Good quality content is the best SEO strategy. The results will come naturally if your content is written for the user and not for the search engine.

2. Update Your Content

Let us emphasize this next sentence. Search engines feel strongly about content.

Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. Audit your content on a set schedule (semesterly for example) and make updates as needed.

Write additional content regularly, with targeted keyword phrases. This is where blogging comes in handy, as they are a great way to boost your rankings. Blog posts can even be shorter updates about the specific topics you are targeting. Interlink your related CMS web pages and blog posts when it helps give the reader a better picture or additional information about the topic.

3. Improve Your Website Loading Speed

Google has stated that depending on your website’s loading speed, it can have a direct impact on page ranking.

Check out this study by Neil Patel. The result of the study shows that pages that are at the top of the rank of Google’s first page usually load significantly faster than other pages that are positioned on the bottom part of page 1.

So you’d want to have a more quick response from the site rather than a slower one.

So what can you do to help you with your website’s loading speed?

There are tools that can help you ascertain your web’s speed and give you a quick benchmark of your site such as:

Google’s PageSpeed Insights

WebPageTest.org

Pingdom

They give you a measurement score (along with explanations for that score) which operates on how the page is doing loading wise, as well as a quick breakdown of which part of the page should be adjusted

In short, all these places will show you in which directions you should gravitate towards in order to fix your issues and optimize your website’s speed.

Here are some quick tips that we usually found to be helpful:

Use compressed images

Move to a better host

Try to cut down your website’s page file size

Remove all the unnecessary 3rd party scripts

4. Metadata

There are invisible meta tags on your pages which provide information. They are called “metadata” and while they are not displayed on the page itself, they can be read by search engines and web crawlers, and thus are a vital part of SEO.

Google uses this metadata collected from the meta tags in order to understand web page better. They can use this information for ranking purposes, to display snippets in search results, and sometimes they can ignore meta tags.

The Meta tags are placed in the <head> section of a HTML document, and so they need to be coded in your Content Management System (CMS). This can be easier or harder depending on the platform that powers your website: an “out of the box” solution like WordPress will have a dedicated section for meta tags like canonical links or meta descriptions.

In short, they make it easier for search engines to determine what your content is about.

As your site is going through occasional changes it is important for you to also review and update your metadata.

Here is our recommendation on which metadata you should focus:

Title Metadata

Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page.

This adds to the importance of using well-thought-out page titles rich with keyword phrases.

Description Metadata

Description metadata is the textual description a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.

Keyword Metadata

Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”

5. Link Towards Other Relevant Sites

If you have a page whose content consists of objective, authoritative and rich information, or in short its content quality is high. it will most likely help readers learn about what they are interested in. Those high-quality web pages tend to attract links from other websites, which helps you place higher in the rankings.

Linking to other relevant sites increases your authority and credibility. One often mistake that people make when linking websites is having bland “click here” links. On its own, “click here” has minimal to no search engine value beyond the attached URL. Instead, try inserting the name of the destination, such as “trusted link building agency”. Not only can you improve your page’s ranking but you will also assist the page it’s linking to if the keyword is rich enough.

In short: Aim to use descriptive links by linking keywords as it gives additional value to the engine and your visitors which in turn helps your rank better.

6. Target Brand New Keywords

One of the ways to get your page to the desired rank is to use popular, yet low-competition keywords. But that’s easier said than done.

So how can you achieve this?

As you know, the majority of popular keywords are competitive simply because a big number of other websites are using them as they are trying to rank as well.

You can try to come up with new words that encapsulate the same meaning. With new terms, you’ll automatically compete with fewer people and usually skyrocket towards the top of results.

In short- aim for totally new keywords.

We hope this guide helped you to achieve optimized content for both your visitors and the crawl bots. By utilizing these quick tips and tricks you’ll have a clean, engaging experience, and should stand out amongst your competitors in no time.

The post 6 Creative and Actionable Ways to Improve your SEO in 2022 appeared first on SiteProNews.

Although SEO is a long process. By any means, if you are looking forward to ranking your site within a couple of months, you will need to understand the basics of SEO. Optimizing your site for search engines and letting search engines realize it for higher ranking takes time.

You will need to master some on-page and off-page strategies so that you will be able to optimize your website for better rankings in the search engine.
Without further ado, let’s move towards some on-page SEO techniques and see how you can master them with the help of amazing tools.

On-Page SEO Strategies

On-page SEO focuses on your website content and how it will look and perform. Optimizing the content of your website to be search engine friendly and user friendly is known as on-page SEO.

1. Intent Analyzation

The first step should be to analyze the intent of your visitors and identify your goal. You can divide visitors based on their intent.

Now, the question is, why is it important to divide visitors based on their intention?

The answer is simple. You will be focusing on keywords that suit the best intentions of your visitor according to the objective of your website.

2. Keyword Research

When it comes to keyword research, you should keep a few points in mind. Choose long-tail keywords with high search volume and lower keyword difficulty.

Long-tail keywords have a high conversion rate, and you can get better leads with such keywords.

3. On-Page Planning

You will need to be very accurate with your on-page planning. Consider a few points, and you can easily manage your on-page plan.

• Search different keywords for different pages. Make sure keywords targeted on one page are not conflicting in any way with the keywords on another page.
• All the pages are interlinked with suitable internal linking.
• Pages have a clear hierarchy and are categorized properly.

Along with these, have a space for suitable images with alt tags on all the pages. Embedding images and videos are an important part of your on-page plan.

4. Leveraging LSI Keywords

It is essential that you should add some keywords in your content related to your focused keyword. Those words and phrases that Google considers related are called LSI Keywords. Make sure to add them once or twice in a 1000-word content. Moreover, add LSI keywords in your subheadings as well.

5. Content Optimization

The content on your web page should be highly optimized against the focused keyword. For instance, if your page content is 1000 words, then you will need to add focused keywords about 8 to 10 times in your content.

Add the focused keyword in the introductory paragraph, last paragraph, two times in subheadings, H1, and remaining in your SEO content.

Along with this, you will need to care about keyword density. Make sure the focused keyword density is no more than 2 percent of the page content.

Density = (Nkr / (Tkn – (Nkr x (Nwp-1)))) x 100

Here is the interpretation:

• Density is for Keyword Density
• Nkr is for key-phrase number in the content
• Nwp is for a number of of words in a key-phrase
• Tkn is for a total number of words in the content

6. Page Optimization

In order to optimize your page for search engines, it is necessary to take care of the points mentioned below.

• Give a suitable title to your page. The title should be from 50 to 55 characters, and it should contain the focus keyword in the beginning.
• Add an intuitive meta description from 150 to 155 characters long. Add your focus keyword and one LSI keyword if possible. Meta titles should be engaging, so you can add questions to strive your reader to click.

7. Mobile-First Design

Google values websites that are focused on mobile. Most of the users are using mobile phones to search for their queries. So it is important that your website design is mobile-friendly.

8. Page Loading Speed

If your website is appropriately created but not optimized for performance and speed, Google will not value it. Low-speed increases bounce rate, and you need to be very careful about the speed of your website.

As summarized in a paper by personal statement help, use lazy loading, compressed images, low-size scripts, and proper coding to increase your website’s loading speed.

Best Tools For On-Page SEO Analysis

Here are some tools that can help you with the on-page SEO of your website.

1. Google Keyword Planner is the best for performing keyword research and searching for LSI keywords.

2. Ahrefs can help you with analyzing the keyword difficulty and search volume of the searched keywords.

3. Yoast SEO is best for page optimization, providing meta title, description, slug, and checking if your content is optimized against your focused keyword. It can also help you with increasing the readability of the content.

4. Google PageSpeed Insights & Google LightHouse are one of the best tools to check for your website performance issues and have suggestions about fixing them.

5. Copyscape, Grammarly & WordCounter will help you with checking the originality of your content, making corrections for grammar and punctuation, and analyzing the keyword density, respectively.

Off-Page SEO Techniques

Off-page strategies are basically off-site techniques that are performed outside of your website to improve the ranking of your website in SERPs. Let’s have a quick look at some of the most important off-page SEO strategies.

1. Shareable Content

It is essential that you should always create shareable content on your webpage. Shareable content should have social media icons so that the content can be easily shared throughout the internet. Google values a web page that is more shared on different digital media platforms.

2. Guest Article Submission

Guest posting is a way to create a contextual backlink for your web page. While submitting a guest article, make sure that the target website is of your niche. Create niche-based content and insert your link into it naturally.

Request a website to publish your content, and you will get a backlink from another website to your page. It is among the most authentic link-building techniques that experts suggest. Dissertation editing services adopted the same strategy, and they ranked for a very long period of time.

3. Other Link Building Techniques

There are several more link-building techniques, including blog commenting, web 2.0, forum submission, document submission, directory listing, etc. However, you need to be very careful about using these strategies.

Analyze the website you are creating a backlink on and check for its domain value by looking for DR or DA. Check how many external links the website is providing daily. And is the site open for publication or not? Websites open for public posting have more chances of getting spammy links, and you will not get great value from there.

Check for all these factors while guest post submissions as well.

4. Social Media Platforms

You should leverage the power of social media to market your content on various platforms. Depending on your target audience, select suitable channels, continuously market your web pages, and ask your readers to visit your website.

You can use video content, images, live streaming, and so many features available on social media platforms to market your content.

1. Influencer Outreach

Another way to market your content and increase its reach is by contacting some influencers and requesting them to share your content. Show them how it will value their readers, and they will do it for you.

Some Tools To Help With Off-Page SEO

There are some tools that can help you with your off-page strategies.

1. Ahrefs can help you analyze your competitor’s website and look for where you should create your backlinks.

2. Moz is another excellent tool that provides a complete report about your backlinks.
3. SEMRush is an amazing tool where you can create a campaign and add your competitors to it along with your website. It will analyze your competitors and suggest off-page and on-page changes.

4. You should utilize various social media tools to market your content on social media. These tools are BuzzSumo, BufferPublish, SproutSocial, Hootsuite, Canva, etc.

While Summing Up…

If you want to be an expert SEO and rank your website, you need to be patient. Apply the above-mentioned techniques and learn about these tools to increase your SEO knowledge and master on-page and off-page SEO skills.

Along with these tips, it is essential to have basic development knowledge to understand some on-page techniques. I hope you have enjoyed this post.

The post How To Master On Page and Off Page SEO Skills appeared first on SiteProNews.

Your website’s rank for the correct search queries will determine how much traffic you can drive to it. After all, many internet users — a whopping 75% — tend not to look past the first page of search results. SEO is a must-have part of any digital marketing strategy to grow your company. With so many people using the internet to search for what they need, it’s impossible to ignore SEO.

In our recent State of Content Marketing Report, 67% of content marketing professionals surveyed indicated that improving SEO performance is a top priority for their company. Another 73% stated that they use their SEO skills and tools frequently to improve content marketing results. To remain competitive, it is important to learn how to improve your search engine rankings.

Do you feel lost? Continue reading to learn SEO tips and search engine optimization strategies that even novices can use in their work. These non-technical SEO tips will help you see quick results.

1. Create Content Around Primary and Secondary Keywords

Keyword research is the heart of any SEO strategy. Keyword research is the key to creating great content. Searchers will find your site by knowing how to use both primary and second keywords.

Your landing page should have your primary keyword as its main focus. The page should contain a strong description and possibly connect to your brand. These keywords should be the main focus of your content.

Secondary keywords are words that support the primary keyword and can be included in your content in a natural way to improve your search ranking.

Start your keyword research by identifying long-tail keywords that are relevant to your audience. Say you run a DIY home improvement blog. Using our Keyword Overview Tool, you can start by searching for “DIY home improvement” as your target keyword and then expand to include more keywords from there. You’ll see the search volume and difficulty of ranking for your primary keyword in your area, along with related terms that you might be interested in.

2. Use Short, Descriptive URLs

There are also some not-too-technical ways you can optimize your SEO efforts when it comes to on-page SEO. For those just beginning in SEO, it is easy to improve your SEO rankings by structuring your URLs.

A URL that is effective should:

• Use keywords: Your URL should contain one or more keywords that you are targeting.
• Be easy to understand It should be easy to read and cater to the human eye.
• Be concise Using shorter URLs is preferable. Keep them under 60 characters. Search engines won’t accept URLs longer than 60 characters, which could cause you to be pushed further down the results pages.

3. High Authority Websites Have High Quality Backlinks

Link building is an important component of any SEO strategy. It’s also relatively simple to begin. Backlinks are an important ranking factor. They come in two types: nofollow and follow, with the latter having more ranking weight.

Backlinking refers to the linking of other websites to your website as a source for information. These links are a sign to search engines that you are an authority on a topic and should be pulled up in the rankings. Higher rankings in online searches will be achieved if your website has more quality links.

Bloggers, journalists, and other companies will recognize you as an expert in your field, and may link to your content. However, this doesn’t always happen instantly. You may have to do some research before you start.

You have many options to create links to your site. Here are some strategies to consider:

• If you have something to share or an interesting infographic, consider writing a guest blog post for other outlets.
• Reach out to publishers for any data or research you have done to support your site content.
• Look for directories and listings in your industry and get your company listed. It may mean joining professional associations, networking groups or business organizations. However, it increases your credibility.

How do you determine where to get backlinks? Use our Backlink Gap Tool to compare the backlinks for your site with four competing URLs. This will allow you to compare which websites link to your site more than your competitor, and vice versa. To help you target high authority sites with your initial link building efforts, you can organize the list by authority score.

4. Try to Rank for Featured Snippets

Google’s Featured Snippets are a highly desired spot that digital marketers want to reach when it comes search engine result pages (SERPs). Featured Snippets are at the top of Google search results, and they have a high chance of attracting lots of organic traffic. Optimizing your content is key to achieving this position.

First, decide what content you would like to be a featured snippet. Choose something that will make internet users click on the link. You should also carefully examine the keywords in Featured Snippets. Studies show that a piece of content that asks a question is more likely to have a Featured Snippet.

5. Format Your Content for Search Engines

While the words you choose are important, how you present your content is equally important. You want your content to be clear, concise, understandable, and easy to read. However, search engines will also require that you adapt your formatting. To improve your organic search ranking, you will want to use headings and subheadings in your content.

It is important to know how to organize your paragraphs and sentences. A sentence should not exceed 20 words. You shouldn’t have more than 20 words per sentence, but you don’t want your paragraphs to be too long either.

6. Do Not Forget Page Titles and Meta Descriptions

Keywords have a significant impact on the content you create, but did you also know that they should be included in page titles as well as meta descriptions? These two elements are basic HTML components that can help you optimize your page and pack a punch. They’re also easy to edit for beginners.

Most platforms offer an easy way for you to modify your page title or meta description. WordPress offers two boxes, “SEO title” or “meta description”, that can be edited.

These items will show up in search results. These short sections could be enough to convince an internet user to click on your site. This is a lot of power in so few words. Make sure your words are powerful.

7. Take Out Anything That Loads Slowly

Did you know that page load times can impact your SEO? Higher bounce rates are common for pages that take longer to load. 

Google PageSpeed Insights is a free SEO tool to check the speed of your site. You can add your URL to get a range from zero to 100 with 100 being fastest. You can also compare the speed of your mobile website to your desktop site.

Do yourself a favor. Take a look at your website. Do you have any plugins or elements that slow down your website’s load times? You’ll see an increase in traffic if you remove or restructure them.

The post 7 Essential SEO Tips for Beginners to Boost Traffic appeared first on SiteProNews.

In this guide, we’ll take a closer look at some of the best content writing and editing tools that will help you create optimized content for search engines.

Let’s get down to brass tacks, shall we?

Yoast’s Real-time Content Analysis

If you’re looking for a handy content writing tool, then Yoast’s Real-time Content Analysis is your best option. Basically, this two-pronged tool combines SEO advice and writing processor features.

Using this tool, you can easily create and edit your titles and meta descriptions and get a glimpse of what it would look like on the SERP. You also get an in-depth analysis of your content and editing suggestions. This way, you can create optimized content and fish out any SEO no-no’s from your copy.

The best part? It’s absolutely free.

SEMrush Writing Assistant

Most expert website content editors and writers swear by SEMrush Writing Assistant – and for good reason. This SEO content hero comes with high-grade features that can be roughly divided into four categories:

SEO recommendations

SEMrush Writing Assistant offers SEO tips and recommendations to help users create optimized content that will rank high on the SERP.

Usually, before you start writing with this tool, you’d need to put in your focus keywords. During the writing process, the target keywords will then pop up as green if you’ve used them in the text or gray if you haven’t used them yet. This saves you the trouble of having to double-check your content for keywords manually. You can also hover over any keyword to check for keyword difficulty and volume.

SEMrush Writing Assistant also offers insights into link building. For instance, it lets you know if you’ve included the optimal number of links in the text.

Readability

This is another helpful feature as it helps users make sure that in addition to using the right keywords and meta descriptions, they’re also creating readable content for their audience.

This feature is typically calculated using the Flesch readability score. You get a readability score of 100 points along with further insight into the aspects of your text that need improvement.

Namely, the tool alerts you when you have overly long paragraphs, complex words, and hard-to-read sentences. You can then click on the sentence to find out more about the issue and view alternative suggestions.

Originality

If you’re trying to rank high on SERPs, you need to ensure that your content is completely original and free of plagiarism. Fortunately, you can do this using SEMrush’s Writing Assistant. Typically, you can only perform five plagiarism checks a month, but if you create content regularly, you can purchase ten extra checks for just $5.

Tone of voice

The tool also offers suggestions and recommendations about your content’s overall tone. For instance, it shows you how formal or casual your copy sounds. The tool also lets you know if the tone of your text is inconsistent (i.e., if you’re mixing up formal and casual sentences).

Surfer SEO’s Content Editor

SurferSEO is a handy tool that’s just right if you’re looking for an affordable content editor. All you need to do is set up an account and click on “Content Editor”.

As you write, this tool scores your text and offers recommendations on what should be changed and what works well. The metric shows the number of paragraphs, words, headings, and images you should ideally use and displays the actual number you used in your text.

But that’s not all. Surfer SEO’s content editing tool also lists your potential competitors and offers focus keyphrase example recommendations based on competitors’ content.

Frase Content

Frase Content is one of the cheapest SEO writing and editing tools on the market, and is the perfect option if you’re working with a really tight budget. It comes with many handy features – not as exhaustive as in SEMrush’s tool, but it certainly offers great value for your money too.

Frase has in-built custom templates that can help you create a well-structured outline in no time at all. It also comes with topic suggestions that you can add to your content to make it better and more optimized.

Final Thoughts

If you’re looking to rank higher on search engines without having to hire SEO writing services, the tools listed above will set you on the right track. SEMrush’s Writing Assistant is an in-depth tool guaranteed to give you the best results, but if you’re looking for cheaper alternatives, it’s advisable to go for Frase Content Editor.

Good luck!

The post 4 Content Writing and Editing Tools Adjusted for Search Engines appeared first on SiteProNews.

Online stores can employ numerous SEO strategies to push ranking. However, the most productive of these strategies do not require payment. They revolve around the structure of your website and how you organize products in the store. Here are three steps that will give you the best ranking for your online store. 

1. Optimize the website 

Your online store is a website like all others competing for the attention of search spiders. It will only compete with other sites if it is optimized. Optimizing a website requires attention to its architecture. Here are simple onsite strategies that make a website internally optimized for search engines.

Light architecture

Choose a light website template. Avoid too many pages with heavy content so that your page loads fast on all devices and operating systems. Upon landing on your page, the graphics should be clear and comfortable to the eyes. Once people love the appearance of your landing pages, they will want to spend more time on site. Work on your graphics so that they are impressive to visitors. 

Fast loading speed

How fast does your website load? The accepted threshold is two seconds. If the website takes longer than two seconds to load, the chances of abandonment increase. 

The loading speed depends on the content on your website and the bandwidth offered by your host. Increase the bandwidth based on the expected traffic. Your host must also ensure that the server is always up. A decent loading speed allows visitors to click on more pages, scan through your catalog, and buy in the shortest time possible. 

Light images and videos 

The size and format of your content on the website will affect its loading speed. Choose light images and videos so that they take a short time to load regardless of the device the visitor is using. Light images and videos could come in poor quality. Engage a professional graphics designer to ensure that the content is light without compromising its quality. 

Mobile optimization

E-commerce stats indicate that more than half of online buying is taking place on mobile. Search engines are, therefore, giving preference to mobile-enabled sites during ranking. Ensure that your website can load seamlessly on mobile. Content should be easy to read on mobile. The images and videos should restructure automatically to fit within the screen of a mobile phone. 

Navigation map

Provide a navigation map on every page. The map is available on top or sidebars. It makes it easy to move from one page to the other instead of having to return to your home page. 

Overall user experience 

How comfortable does it feel to be on your site? It begins with the first impression upon landing on the page. The graphics on the page should be attractive to the eyes. They should give the visitor a reason to stay longer and explore what your store offers. 

User experience also demands ease in navigation from one page to the other. In case a visitor has a question about your products or services, he should find the answers fast. 

2. Optimize your product descriptions and content

SEO for online stores takes the same route as that of a blog or any other website. However, your strategies will be targeting individual products. Treat the product description and all other content on the website as a candidate for SEO in the following ways.

• Include keywords on individual product descriptions. Once an interested buyer enters the keyword, the product description will be captured. 
• Include captions on every image and video on your online store. The captions should include keywords that potential buyers are using on search engines. 
• Optimize the length of descriptions added to your products or any other section on the online store. Long-form content will fit certain industries and products at particular seasons. Study SEO trends from time to time and align your descriptions to fit within prevailing trends. 
• Include captivating images and videos for your products. Video and image content is also taking a lot of prominence in online searches. Your products should appear on image and video results. 

You may also consider adding a blog to the store to generate traffic. All these strategies make your content attractive to search engine spiders. They make the website more competitive whenever a potential buyer searches for related products. 

3. Build links 

Build links to raise the profile of your online store on search engines. You have the option of two types of links.

• Internal links– they introduce a reader to other pages within the store. Link to related products as well as helpful information on the blog about the product a customer could be interested in buying. 
• External links– send visitors out of your website or use other websites to direct traffic to your website. Links act as referrals and recommendations that give a better impression of your store. They make your website more believable. 

SEO for online stores requires constant evaluation. For instance, renew your product descriptions so that you can capture new keywords. Such SEO will push your website to the top and sustain its favorable ranking without much effort.

The post SEO Promotion of an Online Store: 3 Steps to the Top of Search Results appeared first on SiteProNews.

What Is Semantic Search?

Semantic search refers to search engines’ ability to take the intent and the contextual meaning of search phrases into account when delivering results. In other words, it’s an attempt by machines to understand human language and all its nuances.

Back in the day, search engines only looked at phrases as a collection of words, never looking at the meaning or the possible intention of the user. Today, as we understand that different people speak and write in different ways, search engines try to incorporate their newly-acquired understanding of human speak into the results of all queries.

Some of the factors that semantic search takes into account are:

• User’s search history
• User’s location
• Spelling variations of a phrase

Let’s say two different users search for “chocolate cake”. Based on their history, the search engine will know that one of them is an amateur baker, so it will offer chocolate cake recipes. The other user is a traveler and a foodie, so the search engine will offer lists of the best places nearby to buy a chocolate cake.

If both users are amateur bakers, the search engine will take into account their location to offer recipe results that use either ounces (if the user is US-based) or grams (if the user is based in Australia). Similarly, each user will receive recipes from websites in their own country because, most likely, it will be easier for them to find the ingredients this way.

Semantic search isn’t brand new. It started to take form back in 2013, with Google’s Hummingbird update, the first time NLP was used to help the algorithm understand phrases in their entirety instead of offering results based on the meaning of each individual word. The RankBrain update in 2015 took the understanding of user intent to the next level by using machine learning and a query analysis AI.

How Should Semantic Search Change Your SEO Strategy?

Why should you care about all this? Well, because users care. Here’s how to leverage it:

Focus on Topics Instead of Keywords

Forget about creating content based on the keywords with the highest search volume. In fact, forget about basing your content on keywords altogether.

Instead, focus on topics that are relevant to your audience and build in-depth, authoritative content on those.

This doesn’t mean that you should stop doing keyword research. Keywords are still relevant, but they should be secondary to the topic, not front and center. Their primary purpose is to act as beacons that direct traffic to the relevant pages on your website based on what the user is looking for (more on that below).

Take Voice Search into Account

Almost 40% of internet users in the US rely on voice search. Even those who type in their searches are prone to use longer phrases and full sentences.

As a content creator, your first task is to answer questions simply and effectively. See the first headline of this article – What is semantic search? The question is followed by a quick definition that’s written in the right format: semantic search refers to… This is something that a voice assistant can easily read back to the user. It’s also something that a user who typed in their search expects to find. A quick answer that’s clearly formulated as an answer – otherwise, they will search elsewhere.

Aside from definitions, you can also offer clear lists of tips, items, movies, and so on – something that can be read at a glance. Plan to detail every item on that list? Go for it, but add a separate basic list in the beginning of the article, so it can be indexed easily.

Always Write with User Intent in Mind

Told you we’d be back to keywords! This is where your keyword analysis gets to shine. Use keyword analysis tools to group keywords by search intent and write separate pieces of content for each type of intent.

If you sell snorkeling gear, for instance, you will have to accommodate beginners, experts, and people who are only thinking about trying snorkeling. 

• “What equipment do I need for snorkeling” is a keyword that you can target the last category with.
• “Basic snorkeling gear” matches the search intent of a beginner.
• “Floating valve snorkel” is definitely something an experienced snorkeler would search for.

Feel like the keywords are too long? You shouldn’t! Search intent is best reflected by long-tail keywords. And remember what we said above about people using voice search or typing queries that sound like a conversation? Long-tail keywords are the new normal.

Wrapping Things Up

Semantic search helps users find what they need faster and easier. For content creators, it’s a breath of fresh air – it helps us finally write the way we speak, without forcing a keyword into a phrase it should never be in.

If there’s only one thing you remember from this article, make it this: write the way you’d speak to a friend and you’ll win the hearts of your readers and even the cold hearts of the algorithms.

Need help with winning those hearts over? My team of expert content writers and I can help you rank in SERPs and get excellent ROI from your content. Check out the stories of the companies we’ve already helped meet their goals and let’s talk!

The post What is Semantic Search and Why Does it Matter for Your SEO Strategy? appeared first on SiteProNews.

White label is a wider concept. It covers a lot more than you could envision. Let’s find out.

What Is White Label SEO?

White label SEO comprises two concepts – white-label and SEO. White label is the concept where services offered by one company are used by a second company under its brand. While SEO is the total sum of activities that help your website to grow and gain organic traffic.

So, white label SEO (also referred to as SEO reselling) simply signifies that your agency offers SEO services to your clients under your own brand. But the clients are unaware that all the work is done by a white label SEO provider.

Benefits of White Label SEO

There are proclaimed benefits of using a white label SEO. But what can it offer to your agency? Why should you go for white label services instead of independent contractors (ICs), freelancers, or SEO experts? How would white labeling SEO have a positive impact on scaling your revenue?

To put it simply, if you possess all the resources to be able to afford an in-house SEO team then nothing like it. But if not, then you have white label SEO at your service. 

A professional white label agency can aid your business and serve the following benefits:

1. Scaling Revenue with No Extra Overhead

SEO is said to drive 1000%+ more traffic than organic social media does.

If you are an agency that isn’t equipped enough to offer proper SEO service to your clients, then hiring a white label agency is the best option. It helps you increase your agency’s revenue since there is no employee hiring, training, or customer enablement involved. Hiring a white label is much less costly than setting up a whole SEO team in-house. 

2. Experience and Expertise Hand in Hand

Collaborating with an SEO provider, you need not need to build a team infrastructure from scratch. You can take advantage of your provider’s experience and expertise as soon as you subscribe to their service. 

3. Mutual Benefit

One of the important aspects of an SEO partnership is that your agency’s success is directly proportional to the white label provider’s success. The more clients your agency pitches, the more your white label partner prospers.

This relationship is mutually beneficial. Your provider will serve you with all of the collateral you need to fish and retain SEO clients. The more clients you bring, the more work the white label gets. Thus both benefit from the partnership. 

How Do You Choose a White-Label SEO Provider?

Finding an appropriate white label SEO provider amidst the thousands of available options is crucial to the success of your agency. These are some questions that you must ask while looking for a white label SEO agency.

Are they equipped to provide all the services your clients may need? How reliable are their services? Will clients be getting value for their money? Do they maintain timely and reliable customer feedback?

With these considerations in mind, let’s find out what makes a white label service stand out:

1. Transparency in Communication

Your white label partner should communicate well and be transparent about their terms and services, reporting, pricing and campaigns, policies, etc. Bad communication is no communication. The SEO provider should be transparent while communicating with its client agency. 

2. Experience and Worth

Make sure the SEO team you’re going to work with has enough experience to be able to serve your clients in the best possible way. Talk to some of the members of their SEO team. Research their past success stories and case studies. 

3. Enquire about Processes and Deliverables

During your inquiry or demo call, make sure you ask about how they execute campaigns. What steps are demarcated in the entire process? Take reference to the expectations mentioned above as a guide to judge their actions. 

Do not forget to enquire about their deliverables. Ask them, what clients can expect from them? Always mention that the end goal of hiring them is– organic traffic growth. Their sole aim should be to improve organic traffic to your client’s website.

4. Check Online Reviews

Online reviews can prove to be useful while choosing a white label SEO provider. You can effortlessly find out how a company has been performing in the past by viewing what customers have to say about them. Success is equivalent to happy clients. Browse through reviews left behind by each service’s past clients and you’ll get a sense of how good they are at what they do.

5. Scale the Growth of Your Agency

The sole reason for hiring white label SEO is to promote your agency’s growth. Small agencies crave rapid growth for their brand, but unfortunately, they lack the resources required to maintain an in-house SEO team. Look for an agency that can prove their claim to pave your agency’s growth. 

6. Vision or Goals that Align with Your Agency

Every business has goals and vision. These goals need to be met for any business to expand and grow. When you opt for a white label marketing agency, you must check to see if their vision matches well with your business objectives or not. Since they are white labeling services to your brand, you vouch for them in the market.

7. Technical Prowess and Know-how

When looking for an ideal white label SEO provider for your agency, you must not overlook their experience and technical know-how in the field. You must consider their experience as an asset to your company. No matter how technically sound a company is, experience still counts because a new agency may not be able to perform well under arduous situations. 

Here, the experienced win the race. Experience and technical knowledge are both equally important. 

8. Performance Proof through Reporting

Reporting is the key to analyzing the success of any campaign. You must ask your prospective white label SEO agency to provide ROI to your clients through a Key Performance Indicator Report. Never opt for a white label that does not provide performance proof through timely and systematic reports. 

Wrapping up

It is paramount that you choose the right SEO reseller partner for your business. The research may prove to be a tedious job, but it’s all worth it since choosing the right white label SEO for your business may lead your agency to success.

The post A Complete Guide on Finding the Ideal White Label SEO Solution appeared first on SiteProNews.

Search engines evaluate the quality of the links that point to a website or webpage. A high-quality backlink can help to increase your site’s ranking in the search results. When it comes to backlinks they come in two different forms: do-follow and no-follow links. In today’s post, we take a look at the differences between dofollow and nofollow links as well as the importance of having a healthy balance of them when it comes to developing a powerful link profile.

What is a Backlink?

In order for you to understand the difference between no-follow vs do-follow links, you need to understand how most links operate in the world of search engine optimization. Whenever a given web page receives an inbound link – which is essentially a hyperlink to said page – the webpage gets a relatively small boost in terms of SEO value. 

You can think of this as a point. In general, the more points (high-quality backlinks) a webpage receives, the more favourable a page will appear in the eyes of a search engine. Search engines take note of the number of inbound links a given page has. They also evaluate the quality of the sites that provided the links.

In the eyes of a search engine, if an abundance of people are linking back to a specific page, then it must be of a certain degree of quality and thus, said web page will get preference in the search engine, compared to a similar page which does not have an abundance of quality inbound links. 

As mentioned above, each inbound link operates as a point, Google created PageRank in order to calculate said points. Many search engine optimization experts have referred to link points as being ‘link juice’. This link juice flows throughout the entire site and can flow into new sites via hyperlinks to other sites. 

In order words, the higher the quality of the site, the more juice its outbound links provide when it links out to other sites. So for instance, receiving a link from an established and reputable site such as BBC or New York Times would be the equivalent of getting a golden backlink which would hold more value, than a link coming from a relatively new and unpopular blog.

What are Do-Follow Links?

Technically speaking, every link on the internet is a do-follow link unless code has been customized to classify said link as a no-follow link. So for instance, if you create a new blog post right now and include a link to another website, it will be considered a do-follow link by default unless you edit the code. In shorter terms, do-follow links are essentially links that give you points as far as SEO link juice goes.

What are No-Follow Links?

In the eyes of a typical website visitor, no-follow and do-follow links look the same. But, no-follow links consist of a code that is called an attribute. This attribute essentially lets search engine bots know that they should not crawl the link. Google has proclaimed that PageRank juice, does not flow through no-follow links to the site that’s being linked to. What this means for you is that if a site inserts a no-follow link that points to your site, said link will not affect your position on the search results as opposed to a do-follow link.

Importance of Do-Follow and No-Follow Links

The history of no-follow links goes back to 2005, where two prominent individuals introduced the concept to combat comment spam. Essentially, the concept of no-follow links was created in an effort to prevent blackhat SEO individuals from getting link juice by spamming the comment section of high authority websites for the sole purposes of boosting their SEO profile.

With that said, when it comes to creating an excellent backlink profile and developing an effective link building strategy, you need a healthy ratio of no-follow and do-follow links. As a matter of fact, search engines have updated their algorithms to identify websites that only have do-follow links. Therefore, you need no-follow and do-follow links if you wish to create a more natural backlink profile.

Final Thought

When it’s all said and done, you need a healthy balance of do-follow and no-follow links in order for you to make your backlink profile more natural. Additionally, do-follow and no-follow links are indistinguishable in the eyes of the average web visitor and provide some of the same benefits such as increased awareness, increased traffic and a higher chance of eventually gaining do-follow links organically.

The post Nofollow vs. Dofollow Links – Why Should You Care? appeared first on SiteProNews.

Google is the leading search engine in the world in 2021 and is predicted to stay in this position for the foreseeable future. For this reason, it’s essential that now more than ever, your business invest in website SEO. 

Even Jeff Bezos, CEO of Amazon, said that Google is a mountain; you can’t move it, but you can certainly climb it to reap the rewards of getting to the top of the peak. 

This blog will serve as your guide to increasing your organic traffic on a massive scale in 2021. 

Let’s start by clearing any misconceptions and defining what SEO is exactly.

What is SEO?

SEO is the practice of optimizing your web presence so that your website can rank higher on Google and other search engines’ pages for your desired keywords. This statement means that if ranking on Google is a game of archery, SEO is a highly fine-tuned bow that allows you to aim your arrow as precisely as possible and launch it accurately to pierce your desired bulls’ eyes.

Website SEO helps your business website rank higher in Google and other search engines, which allows your target customers to see your website more frequently, become familiar with your brand, and enter your sales funnels.

While SEO is the bow, keywords are your bulls’ eyes.

Have Your Websites’ Keyword Strategies Fine-Tuned

Keywords are the words that searchers type into Google and other search engines to find answers and information on what they are searching. If you think of your website’s SEO as an entire building, keywords are the individual bricks that make up the building and need to be strategically cemented in the walls and foundations.

This metaphor indicates that keywords need to be regularly added to your website’s SEO content. This content includes web content, pages, URLs, pictures, videos, titles, source codes, and more.

Keywords can be found manually using Google or through high-end tools that streamline the process when the user has the experience to use them. You can consult a top-notch SEO service for websites to find out the best keywords your website should incorporate to reach your target customers and beat out your competitors effectively.

The strategy that needs to be implemented for your website will vary depending on your website’s current size and reach.

If your website is already established and has a wide-reaching audience, you can have the most competitive keywords targeted, which also tend to have the highest user search volumes. 

If you’re just getting started or are in the middle of fine-tuning your website SEO, it would be in your favor to have lower competition, longer tail keywords targeted.

Low competition, long-tail keywords may not sound worth your time at first, but don’t be deceived. 

This is a powerful combination for small businesses that web SEO services can help you implement. It will be relatively more straightforward for your business to rank on Google compared to higher competition keywords.

Secondly, these keywords will be long-tailed, meaning visitors to your website from these keywords are far more likely to convert to customers.

Why is this?

The visitors from long-tail keyword searches are more likely to convert to customers because they’re searching precise search terms rather than general, short-tail search terms.

For example: if a person searches “pizza,” this is a very short tail keyword that will produce highly generalized results. 

So, even if a person visits your (hypothetical) pizza bagel website in New York after searching only “pizza,” they might not convert. Perhaps, they were seeking pizza recipes, or they live somewhere outside New York.

If, on the other hand, a person searches “pizza bagel places near Brooklyn in New York,” this qualifies as a long-tail keyword. You can easily see that this search term is far more specific than the first one, literally just “pizza.”

When a visitor searching this term visits your website, they’re much more likely to place an order on your website.

So, don’t let the “low” in “low competition” fool you because having these keywords targeted can significantly boost your website’s SEO. 

Once you’ve started ranking for the lower competition keywords, it will be significantly easier for your website to tackle the higher competition ones, winning your website even higher traffic.

You should consult with an experienced SEO service for websites to figure out the right keyword strategy for your business website as it currently is, including an implementation plan.

The website SEO service will create a highly valuable content plan for your business. Why is this content considered “valuable,” though?

Developing the Perfect Content

High-value content is helpful content. 

Content that is well-written and guides your target customers and those in your niche will help your business rise as a reputable authority in your field.

Think about it. When your business is providing consistent value to customers for free through valuable content, they think the following: 

“Dang, if I’m getting this much value from Business Website A without having paid them yet, imagine how much value they’d give me if I hired them!”

When a thought consistently goes through your target customers’ minds, your business will have regular conversions and skyrocketing sales.

That is the power of organic traffic resulting from SEO.

The post A Beginner’s Guide to Increasing Organic Traffic in 2021 appeared first on SiteProNews.