Because clicking from Google results to a website used to be the go-to action for gathering information online, the effectiveness of SEO was often measured in website traffic. However, our search behaviors have transformed dramatically in recent years. Today, people can often get the information they’re looking for without a single click. To thrive in this new world, marketers must rethink how they measure SEO success.

The Shift Towards Zero-Click Searches

We used to click around for information on consumer goods and services, but now we read Google’s snippets right on the search results page. Similarly, when looking for the nearest pharmacy, we now turn to Google Maps instead of navigating to a drugstore’s website.

We’ve entered the era of the “zero-click” search, where users obtain the information they need directly from search results. Essentially, people are clicking significantly less, primarily due to the sheer convenience of these changes. The rapid adoption of media platforms like TikTok, Spotify, or YouTube further demonstrates this shift, where the user is automatically taken from one video or song to the next, no click required. This convenience-driven evolution has also been influenced by emerging privacy constraints and advancements in consumer technology designed to thwart ad tracking.

In fact, recent studies have found that between 25% to 65% of all searches end without a click. Apparently, people can get all the information they need without visiting individual websites — so they’re opting not to click over. This trend shows no signs of slowing down, especially as search engines like Google and Bing incorporate artificial intelligence into their results. As a result, digital marketers are left grappling with the challenge of deciphering the impact of these changes on their paid digital media efforts. Marketers who traditionally relied on clicks as the primary gauge of success now also need to redefine what numbers are truly important.

SEO Metrics, Redefined

In this evolving digital landscape where the click is no longer king, our measures of success must also evolve. As marketers, we must ask ourselves: What really matters today? Do we care solely about SEO rankings and website visits, or do we need to take a more holistic view of search data?

If we place too much emphasis on traffic as the ultimate metric, we overlook critical aspects of how people access information today. A diner searching for a restaurant’s operating hours on Google Maps may never visit the restaurant’s website, yet having this info readily available on Google can sway dining choices. Similarly, when shoppers at a convenience store consider a battery purchase, finding the information they need on a search results page can quickly and directly contribute to battery sales even if they never click on a manufacturer or retailer’s website.

So, how can we measure success in the no-click era? Here are some approaches:

Consider Advertising Value Equivalency (AVE). In public relations (PR), AVE serves as a vital metric, assessing the value of earned media coverage by estimating the cost of equivalent ad placements. We can apply this concept to SEO efforts that secure top search results — as well as knowledge panels or AI-generated results — on Google, since users read and engage with the information, even without visiting websites. Think of those top results as a premium billboard: highly visible and attention-getting, even if unclickable. Picture your SEO like owning the world’s most coveted billboard space and consider its value in terms of Cost Per Mille (CPM).

Pay Attention to Impressions. For a comprehensive understanding of your SEO’s impact, explore the connection between overall brand searches and zero-click impressions. Impressions, another commonly used PR metric, represent the number of individuals who have seen a piece of earned media. In the context of searches, we can examine search impression statistics. While these figures are softer as they don’t reveal what actions viewers took or the impact, they still offer valuable insights. Think of your top Google search ranking as a high-profile media impression. What’s the value of that exposure, even if it doesn’t translate into a click?

Monitor with third-party tools. Most SEO tools today alert you if a search query results in a rich result, such as features in knowledge panels or “people also ask” recommendations. As these SEO tools continue to evolve, they will likely track keywords against evolving AI results, which will prove valuable in measuring zero-click data.

Survey Site Visitors. Consumers are asked for feedback on nearly every good or service these days, whether the comfort of a flight or the fit of yoga pants. As a result, many people readily and habitually provide valuable input, often at no cost. Capitalize on this by asking site visitors about their brand discovery or selection process, as their purchase may have started with a prior zero-click search.

Try Correlations and Causation Modeling. Explore whether an increase in overall search, including zero-click searches, correlates with overall results on your website or other retail channels like Amazon. Regardless of clicks, does search behavior drive sales? A univariate or multivariate regression model can help you understand the relationship between a search impression and revenue for the business. A time series regression model, for example, may find that 1000 zero-click search impressions are worth $100 in revenue. This is valuable information that can be used to justify or expand your search presence.

For a clearer understanding of the impact on your website traffic, start by taking these initial steps:

1. Benchmark and monitor your current high-ranking impression and click keyword data in Google Search Console and Google Analytics 4 (GA4) — then track your clickthrough rate (CTR) and daily traffic as zero-click searches increase.
2. Monitor your direct website traffic to study if it increases as AI-provided results become more common.
3. Monitor AI search results for the links to your website, if any.
4. Monitor your keyword search impressions and note any changes as search generative experience (SGE) becomes more common.

Ultimately, We Must Think Beyond the Click

Clearly, the role of SEO has evolved dramatically. Today, SEO is less about driving website traffic and more about seamlessly delivering precise information to users when and where they need it. The click is no longer the primary measure of success — it’s just one piece of a bigger, more intricate puzzle.

Undoubtedly, search engine results pages (SERPs) are evolving quickly today, with changes happening on a near-daily basis. In this environment, we need to vigilantly monitor Google, Bing, and industry news reports to stay up to date. As digital marketers, adapting to this new landscape is not a choice but a necessity. We must boldly overhaul our metrics, crafting them to accurately capture the value of zero-click searches and embracing the far-reaching impacts of SEO. These new metrics will require adaptability and customization, molded by factors such as industry dynamics, consumer expectations, and changing online behavior.

Continuing to fixate on clicks will result in wasted effort and missed opportunities. Those ready to shape a fresh, more insightful digital marketing paradigm will emerge as the victors in the no-click era.

The post SEO Strategies for the No-click Era appeared first on SiteProNews.

1. Google Entity Stacking

“Google Entity Stacking” refers to a specific SEO strategy that involves creating a network of web properties, often using Google-owned entities, to build backlinks and enhance the online presence of a particular website or entity.

Here’s a more detailed explanation of Google Entity Stacking:

1. Google-Owned Entities: This technique involves leveraging various Google-owned properties, such as Google Sites, Google Docs, Google Maps, and other Google services to create content that links back to the target website. These Google-owned entities are trusted by Google’s search algorithm.

2. Contextual Links: Within the content you create on these Google-owned platforms, you would embed contextual links that point back to your target website. These links are typically placed naturally within the content and are relevant to the topic or subject matter.

3. Manual Process: The term “100% Manual” suggests that these links are created by hand, meaning that each piece of content is carefully crafted, and the links are not generated by automated or spammy methods. Manual creation is seen as a more legitimate and sustainable approach to building backlinks.

4. Permanent Links: These links are intended to be long-lasting or permanent, as opposed to temporary or transient backlinks that might disappear over time.

The purpose of Google Entity Stacking is to improve the search engine ranking and visibility of the target website by creating a network of authoritative and trusted content on Google properties that link back to it. When executed properly, this strategy can enhance the website’s online presence and authority in the eyes of search engines, potentially leading to better search rankings.

However, it’s essential to note that SEO strategies can evolve, and search engines like Google frequently update their algorithms. Some tactics that were effective in the past may not be as effective or may even be considered against best practices in the current SEO landscape. Always ensure that your SEO strategies align with ethical and legitimate SEO practices to avoid potential penalties from search engines.

How to Implement Google Entity Stacking for SEO

Google Entity Stacking is a technique used in SEO to improve the online visibility and search engine rankings of a website. It involves creating a network of web properties using Google-owned entities to build high-quality backlinks. Here’s a step-by-step guide on how to implement Google Entity Stacking:

1. Research and Planning

Before you start, conduct thorough research to identify the keywords and phrases relevant to your website or business. This will help you create content that aligns with your target audience’s interests.

2. Set Up Google-Owned Properties

Create accounts or profiles on various Google-owned properties where you will publish your content. These may include Google Sites, Google Docs, Google Sheets, Google Maps, Blogger, and more.

3. Create High-Quality Content

Produce high-quality, informative, and engaging content that is relevant to your website’s niche or industry. Your content should be well-researched, well-structured, and provide value to the readers.

4. Embed Contextual Links

Within the content you create on Google-owned platforms, include contextual links that point back to your target website. These links should be relevant to the content and strategically placed for natural integration.

5. Optimize Content for SEO

Make sure your content on Google properties is optimized for search engines. This includes using relevant keywords, optimizing images, and ensuring your content is user-friendly.

6. Consistency is Key

Consistency is crucial in Google Entity Stacking. Regularly update and add new content to your Google-owned properties to keep the network active and growing.

7. Avoid Duplicate Content

Ensure that the content you create for Google Entity Stacking is unique and not duplicated from your main website. Duplicate content can harm your SEO efforts.

8. Utilize Google My Business

Create and optimize a Google My Business (GMB) profile if your business has a physical location. This can further enhance your local search presence.

9. Leverage YouTube

If relevant to your content strategy, create and optimize a YouTube channel. Google owns YouTube, and well-optimized videos can help improve your search engine rankings.

10. Monitor and Analyze

Use Google Analytics and other SEO tools to monitor the performance of your Google Entity Stacking strategy. Pay attention to traffic, rankings, and engagement metrics.

11. Be Patient

SEO results take time. Be patient and consistent in your efforts and understand that it may take several months to see noticeable improvements in search rankings.

12. Stay Informed

Keep up to date with the latest SEO trends and Google algorithm updates. SEO is an ever-evolving field, and staying informed is essential for long-term success.

13. Ethical Practices

Always use ethical and legitimate SEO practices. Avoid any black-hat techniques that could lead to penalties from search engines.

By following this guide and implementing Google Entity Stacking, you can enhance your website’s online presence, build high-quality backlinks, and potentially improve your search engine rankings. Remember that SEO is an ongoing process, and consistent efforts are key to long-term success.

2. FAQ Schema Markup

Adding a structured FAQ section with Schema markup to your website’s header can provide several benefits for SEO (Search Engine Optimization). Here’s why it’s good for SEO:

1. Enhanced Visibility in Search Results:

When you implement Schema markup for FAQs, search engines like Google can understand the content more effectively. This can lead to your FAQ section being displayed as a rich snippet in search results, which attracts more attention and can increase your click-through rate.

2. Improved User Experience:

By having a well-structured FAQ section, you make it easier for visitors to find answers to their questions quickly. This can reduce bounce rates and improve user engagement, factors that search engines consider in their ranking algorithms.

3. Increased Organic Traffic:

Rich snippets, like FAQ-rich results, often have higher click-through rates. When users see your FAQs in search results, they are more likely to click on your website, potentially increasing organic traffic.

4. Keyword Optimization:

By including questions and answers related to your business or industry in your FAQ section, you can naturally incorporate relevant keywords. This helps your website rank for those keywords and can drive targeted organic traffic.

5. Authority and Trust:

Structured data, when used correctly, can enhance your website’s credibility and trustworthiness in the eyes of both search engines and users. Google may favour websites that provide clear, helpful, and structured information.

6. Rich Snippets in Voice Search:

As voice search becomes more popular, having structured FAQ content can make your website more voice search friendly. Voice assistants like Google Assistant can provide spoken answers directly from FAQ-rich snippets.

7. Mobile SEO:

With the rise of mobile internet usage, concise FAQ sections with structured data can provide quick answers to mobile users’ questions, making your site more mobile-friendly and potentially improving its mobile search ranking.

8. Featured Snippets:

Some FAQ-rich results may get featured in Google’s featured snippets, which are displayed at the top of search results. Being featured in this way can drive significant traffic to your site.

9. Content Organization:

A well-structured FAQ section contributes to the overall organization of your website. This can improve user navigation and make it easier for search engine crawlers to understand your content.

10. Competitive Advantage:

Not all websites use structured data for their FAQs. Implementing this feature can give you a competitive advantage, especially if your competitors haven’t adopted it yet.

In summary, implementing a structured FAQ section with Schema markup can benefit your SEO efforts by enhancing your website’s visibility, user experience, and credibility. It can lead to increased organic traffic, keyword optimization, and a better overall online presence.

How to Add a Frequently Asked Questions

Add a (FAQ) section to the header of your website and implement Schema markup for it, you’ll need to follow some specific HTML and structured data guidelines. Here’s a step-by-step method to do this:

1. Create the FAQ Section in HTML:

First, create the FAQ section in the HTML structure of your web page. You can place it in your website’s header or another prominent location.

<header>
      <h1>Welcome to our Website</h1>
      <div itemscope itemtype="http://schema.org/FAQPage">
         <h2>FAQs</h2>
         <div itemprop="mainEntity" itemscope itemtype="http://schema.org/Question">
            <h3 itemprop="name">Question 1: What is our website about?</h3>
            <div itemprop="acceptedAnswer" itemscope itemtype="http://schema.org/Answer">
               <p itemprop="text">Answer 1: Our website provides information about...</p>
            </div>
         </div>
         <div itemprop="mainEntity" itemscope itemtype="http://schema.org/Question">
            <h3 itemprop="name">Question 2: How can I contact us?</h3>
            <div itemprop="acceptedAnswer" itemscope itemtype="http://schema.org/Answer">
               <p itemprop="text">Answer 2: You can reach us by email at...</p>
            </div>
         </div>
         <!-- Add more FAQ items as needed -->
      </div>
   </header>

• In the above HTML, we’re using Schema.org structured data to mark up the FAQ section. We’re defining a “FAQPage” with a list of “mainEntity” items, each representing a question and its corresponding answer.
• The “itemscope” attribute indicates the start of an item and “itemtype” specifies the type of the item. In this case, “FAQPage,” “Question,” and “Answer” are used.
• The “name” property inside “itemprop” represents the question, and the “text” property inside “itemprop” represents the answer.

2. Test Your Markup:

Before publishing your web page, it’s essential to validate your structured data using Google’s Structured Data Testing Tool (https://search.google.com/structured-data/testing-tool) to ensure it’s correctly implemented.

3. Add CSS Styling:

You can style the FAQ section in your website’s header using CSS to make it visually appealing. Ensure that it’s easily accessible and user-friendly.

4. Publish and Monitor:

Once you’ve added the FAQ section with Schema markup to your website’s header, publish the changes and monitor how Google and other search engines interpret and display your FAQ information in search results.

By following these steps, you can integrate a structured FAQ section into the header of your website for Schema markup. This can enhance the visibility and user-friendliness of your site in search engine results, making it easier for users to find answers to their questions.

3. Content Pruning

Content Pruning: Periodically review and update your existing content. Remove or update outdated or low-quality content to keep your website fresh and relevant.

Content pruning is the process of reviewing and optimizing the existing content on your website by removing, updating, or consolidating pages to improve SEO, user experience, and site performance. Here’s a step-by-step guide on how to effectively implement content pruning:

How to Implement Content Pruning for SEO and Website Optimization

1. Content Inventory:

Begin by creating an inventory of all the pages and posts on your website. This can be done manually or with the help of SEO tools like Screaming Frog or Google Search Console.

2. Set Pruning Goals:

Define clear objectives for content pruning. Common goals include improving site performance, reducing duplicate content, enhancing user experience, and focusing on high-value content.

3. Analyze Content:

Review each piece of content to assess its performance. Look at metrics such as traffic, bounce rate, time on page, and conversions. Consider user engagement and the content’s relevance to your target audience.

4. Identify Low-Performing Content:

Identify pages that are underperforming or have outdated information. Look for content with low traffic, high bounce rates, or poor engagement metrics. Also, pinpoint pages with thin or duplicate content.

5. Keyword Analysis:

Analyze the keywords associated with each piece of content. Ensure that your content aligns with your target keywords and SEO strategy. Eliminate pages that don’t serve a clear keyword purpose.

6. Content Quality Assessment:

Assess the quality of your content. Check for grammatical errors, outdated information, and the overall readability and engagement level. Content that adds no value should be pruned.

7. Redirects and Consolidation:

For pages you decide to remove, create 301 redirects to guide users and search engines to relevant, existing pages. Additionally, consider consolidating related content into one comprehensive, informative page.

8. Update and Refresh:

For content that has potential but is outdated, invest time in updating it with fresh, accurate information. Keep it relevant to current trends and events.

9. Re-optimize for SEO:

As you update or consolidate content, re-optimize it for SEO. Ensure that your on-page SEO elements, such as title tags, meta descriptions, and headings, align with your target keywords.

10. Monitor Traffic Changes:

Track the impact of content pruning on your site’s performance using tools like Google Analytics. Be prepared for fluctuations in traffic, especially on pruned pages.

11. User Experience Enhancement:

Focus on improving the overall user experience. Make sure that the remaining content is easy to navigate and that users can find the information they need quickly.

12. Regular Review:

Content pruning is not a one-time task. Implement a regular schedule for content review and pruning. This ensures that your website remains optimized and up to date.

13. Document the Process:

Maintain documentation of what content was pruned, consolidated, or updated. This documentation helps in tracking changes and performance over time.

14. Submit Sitemaps and Robots.txt:

After pruning, update your sitemap and robots.txt file to reflect the changes. This informs search engines about the updated structure of your website.

15. User Communication:

If you’re removing content that was popular or linked externally, consider creating a custom 404 page with a message explaining the change and suggesting alternative content.

By following this guide, you can effectively implement Content Pruning to optimize your website for improved SEO, better user experience, and overall site performance. Remember that content pruning is an ongoing process, and regular reviews are crucial for maintaining a well-organized and valuable website.

The post 3 Very Obscure and Overlooked SEO Techniques and How to Use Them appeared first on SiteProNews.

Indexing your website is important because it helps in the success of your SEO strategy and include that your website pages will appear on the search result on Google. A quicker indexing procedure guarantees that readers will see your material more quickly, boosting the possibility of engagement and bringing more prospective consumers to your website.

But before you understand how you can index the website faster; it is important to know what indexing is and then how it helps in indexing the website faster on Google. So, let’s begin.

What is Google’s Index?

All the online pages that Google has crawled and is aware of are listed in its index. It won’t show up in search results if Google doesn’t index your website.

Nobody would be able to find your website, which would be bad for business. Hopefully, you now understand the significance of indexing for Google ranking.When users input queries into the search field, Google can swiftly gather and display pertinent search results because of this digital library of data on websites and their pages.

Ways to Improve Google’s Indexing of Your Website

For your content to be seen by more people and to increase traffic to your website, it is crucial that Google indexes your website rapidly.

1. Check Settings for Search Engine Visibility

The first thing you should consider is to make sure that search engines can see your WordPress site is the first step. By visiting the settings and then clicking on the Reading page and scrolling down to the Search Engine Visibility option, you can quickly verify this.

To allow search engines to index and crawl your website, make sure the checkmark is removed from this option.

2. Submit Website to Search Console on Google

All website owners can use Google Search Console, formerly known as “Google Webmaster Tools,” for free. To ensure that the proper people are seeing your website, it demonstrates how Google indexes and includes your website in Google search results.

Using the best SEO plugin for WordPress, you can effortlessly submit your website to Google Search Console and see if your web pages are indexed.

3. Remove Nofollow Link

Googlebot notifies Google to remove nofollow links from its index when it encounters them. Therefore, you must ensure that nofollow internal links are removed.

Simply search for and delete the rel=”nofollow” link tag. You can either accomplish this directly from the HTML code or by using the block editor in WordPress.

4. Build High-quality Backlinks

Search engines can tell that your material is useful and deserving of being indexed when you receive high-quality backlinks from trusted websites. To hasten the indexing procedure, use ethical link-building techniques like guest posting and working with influencers.

5. Social Media Promotion

To make your content more visible, share it on social media sites. Search engines may take notice of and index your material more quickly as a result of social signals. To increase the reach of your content, encourage users to share and interact with it.

6. Regularly Update Content

Search engines favor recent, fresh content. To maintain your existing information current and educational, regularly update and add to it. Request re-indexing using Google Search Console if you make significant updates.

7. Create an XML Sitemap

A sitemap makes it simple for search engines to navigate your website’s information. It provides them with a comprehensive inventory of your material in a machine-readable format.

Additionally, it lets search engines know how frequently you update your website and which links on your website are more crucial than others.

When you first start a blog or develop a new website, sitemaps are quite helpful because the majority of new websites don’t yet have many internal links or backlinks. Therefore, by generating an XML sitemap, you can ensure that all of your key articles and pages, including new content, are indexed by search engines.

The next step is to walk you through creating an XML sitemap using the AIOSEO WordPress plugin, which is the simplest method. The best part is that it alerts search engines immediately whenever you add, edit, or remove information from your website.

8. Submit Sitemap to Google Search Consoles

The next thing that you need to do is submit the XML Site map to the Google Search Console, you need to simply log in to Google Search Console.

Now, you can go to the sitemaps which are on the screen’s left side, and add the last part of the sitemap URL which is under the section Add new sitemap and click on the Submit button. You will start receiving reports in the search console once Google has crawled and indexed your website.

9. Optimize Your Robots.txt File

Since it serves as a website map for robots that crawl websites for search engines, a robots.txt file is an effective SEO strategy. Your robots.txt must grant Google permission to crawl the website, as you would have predicted.

However, as wp-admin pages are neither beneficial to your visitors nor necessary for Google to crawl, it is typical to forbid them. Search engine rankings can be improved and page speed can be increased by instructing Google not to crawl unused sites.

However, when it comes to indexing, you must ensure that your pages are crawlable and that no significant URLs have been blocked. Instead, you can instruct Google bots to give specific URLs priority when crawling them.

10 . Create Internal Links on the Website

Internal linking is one of the most efficient techniques to promote crawling and improve website indexation. Links help to build the crawling spiders’ routes through the web. The spider follows a link from one page to another when there is one.

Therefore, concentrate on building links to and from all of your most crucial pages. This notifies Google about your fresh and significant material, as well as the visitors to your website. You can utilize AIOSEO’s robust Link Assistant tool to make internal linking simple.

Click on the Links Report under Link Assistant in the All-in-One SEO menu. This report can help you find new opportunities for connecting as well as orphan posts—posts without any internal links at all.

There’s no need to manually modify every single post. Without leaving the page, you can quickly create both outgoing and inbound internal links using the Link Assistant.

Conclusion

The rate at which Google indexes your website can be considerably increased by implementing these tactics. Because it takes time for search engine algorithms to evaluate and rank fresh material, patience is essential. You may effectively increase your website’s exposure and online presence by constantly producing worthwhile, optimized content and making use of these strategies.

The post 10 Ways to Index Your Website Faster on Google appeared first on SiteProNews.

Google Ads presents a tremendous opportunity for businesses to reach their target audience effectively and drive tangible results. By understanding the fundamentals, implementing best practices, and continuously optimizing your campaigns, you can harness the power of Google Ads to boost your online presence, drive traffic, and achieve your business goals. Embrace the world of digital advertising with Google Ads and watch your business soar to new height.

In this blog post, we’ll explore the fundamentals of Google Ads, its benefits, and how to maximize its potential to drive targeted traffic and boost your business’s success.

Understanding Google Ads

Google Ads, formerly known as Google AdWords, is an online advertising platform that allows businesses to create and display ads on Google’s search engine results pages (SERPs) and across its vast network of partner websites. With Google Ads, you can reach potential customers precisely when they are searching for products or services related to your business.

Benefits of Google Ads

Targeted Reach

Google Ads offers extensive targeting options, allowing you to reach specific geographic locations, demographics, interests, and even tailor ads to specific keywords or search terms. This precise targeting ensures that your ads are seen by the right audience, increasing the chances of conversions.

Cost Control

With Google Ads, you have full control over your budget. You can set daily spending limits, adjust bids, and choose between cost-per-click (CPC), cost-per-thousand-impressions (CPM), or other bidding strategies that align with your advertising goals.

Measurable Results

Google Ads provides robust analytics and reporting tools that give you insights into your campaign’s performance. You can track clicks, impressions, conversions, and other key metrics to assess the effectiveness of your advertising efforts and make data-driven decisions for optimization.

Getting Started with Google Ads

Campaign Structure

Begin by defining your advertising goals, whether it’s driving website traffic, generating leads, or increasing sales. Structure your campaigns into ad groups based on relevant keywords and themes. This organization allows for better control and optimization.

Keyword Research

Conduct thorough keyword research to identify the most relevant and valuable search terms for your business. Utilize keyword research tools and consider factors such as search volume, competition, and user intent to select the right keywords for your ads.

Compelling Ad Copy

Highlight unique selling propositions, include strong calls-to-action, and ensure your ad aligns with the landing page experience to improve conversions.

Landing Page Optimization

Create dedicated landing pages that align with your ads and provide a seamless user experience. Optimize your landing pages for speed, relevance, and clear call-to-action to maximize conversions.

Ongoing Optimization

A/B Testing

Continuously experiment and test different ad variations, landing pages, and targeting options to identify what works best for your audience. Use A/B testing to compare performance metrics and make data-driven decisions for optimization.

Conversion Tracking

Implement conversion tracking to measure the effectiveness of your campaigns. Set up tracking codes to monitor actions such as form submissions, purchases, or newsletter sign-ups. This data will help you understand which campaigns are driving the most valuable results.

Quality Score Improvement

Google assigns a Quality Score to your ads based on factors such as ad relevance, click-through rate (CTR), and landing page experience. Optimize your campaigns to improve your Quality Score, which can lower your costs and boost your ad’s visibility.

Regular Analysis and Refinement

Continuously analyze your campaign performance, identify trends, and refine your strategies accordingly. Adjust your targeting, ad copy, and bidding strategies based on the insights gained from your data analysis.

Why Online Presence Is Important?

In today’s digital age, establishing a strong online presence has become essential for individuals and businesses alike. Here are some key reasons why online presence is important.

Visibility and Reach

The internet provides a vast platform where you can reach and engage with a global audience. Having an online presence allows you to showcase your products, services, or personal brand to a much larger audience than traditional offline methods would allow. This increased visibility can lead to greater brand awareness and exposure.

Credibility & Trust

A well-established online presence lends credibility to your business or personal brand. When potential customers or clients search for information about you or your business, having a professional website, active social media profiles, positive customer reviews, and informative content creates trust and enhances your reputation.

Customer Engagement

The internet offers various channels for direct engagement with your target audience. Social media platforms, blogs, forums, and email marketing allow you to interact with customers, answer their queries, and build relationships. Engaging with your audience fosters loyalty and customer satisfaction, leading to repeat business and positive word-of-mouth recommendations.

Access to Information

Nowadays, consumers conduct online research before making purchasing decisions. An online presence provides an opportunity to share valuable information about your products, services, or expertise. By providing relevant and educational content, you can establish yourself as a trusted resource in your industry and influence consumer decision-making.

Competitive Advantage

In a highly competitive market, a strong online presence can give you an edge over competitors who have not fully embraced digital channels. By effectively utilizing search engine optimization (SEO), online advertising, and content marketing strategies, you can increase your visibility, outrank competitors in search results, and attract more customers.

Cost-Effectiveness

Compared to traditional forms of advertising and marketing, establishing an online presence is often more cost-effective. Social media platforms, email marketing, and content creation require minimal financial investment, yet they have the potential to reach a wide audience and yield significant returns on investment.

Business Growth and Expansion

An online presence can provide opportunities for business growth and expansion. E-commerce platforms enable businesses to sell products or services globally, reaching customers beyond their local markets. Online advertising campaigns can target specific demographics or geographic regions, facilitating targeted growth strategies.

Feedback and Market Insights

Online platforms allow you to collect valuable feedback from customers through reviews, surveys, and social media interactions. This feedback can provide insights into customer preferences, expectations, and areas for improvement, helping you refine your offerings and enhance customer satisfaction.

Types of Google Ads to Make Your Business Successful in 2023

In 2023, several types of Google Ads can help drive success for your business. Here are some of the best types to consider-

Search Ads

Search ads appear at the top of Google search results when users search for specific keywords related to your business. They allow you to target potential customers actively looking for products or services like yours. By crafting compelling ad copy and selecting relevant keywords, you can attract highly targeted traffic and increase conversions.

Display Ads

Display ads appear on websites within Google’s Display Network, reaching a wide audience across various websites, blogs, and mobile apps. These visually appealing ads can include images, videos, or interactive elements. Display ads are effective for brand awareness, remarketing, and reaching potential customers who may not be actively searching for your products or services.

Video Ads

Video ads are displayed on YouTube, which has a massive user base and high engagement. With video ads, you can leverage the power of sight, sound, and motion to tell your brand’s story, showcase products, or provide valuable content. YouTube’s targeting options allow you to reach specific demographics, interests, or users who have engaged with your channel or videos.

Shopping Ads

Shopping ads are ideal for e-commerce businesses. They appear at the top of search results with product images, prices, and relevant information. These ads can help drive qualified traffic to specific product pages on your website, increasing the likelihood of conversions. By syncing your product feed with Google Merchant Center, you can display accurate and up-to-date product information in your shopping ads.

App Campaigns

If you have a mobile app, app campaigns can help you drive app installations and engagements. With app campaigns, you can reach potential users across various Google properties, including search, display, YouTube, and Google Play. Google’s machine learning algorithms optimize your campaign to deliver ads to users who are more likely to install or engage with your app.

Local Campaigns

Local campaigns are designed to drive foot traffic to physical stores. These campaigns combine various Google ad formats and targeting options to reach potential customers near your business location. Local campaigns utilize location extensions, store visits tracking, and other features to connect with users searching for products or services in their local area.

Discovery Ads

Discovery ads allow you to showcase your products, services, or brand across Google Discover, YouTube Home Feed, and Gmail Promotions and Social tabs. These visually rich and personalized ads appear in a non-intrusive manner, reaching users during their moments of discovery and inspiration.

Responsive Search Ads

Responsive search ads automatically optimize your ad combinations to show the most relevant message to users. By providing multiple headlines and descriptions, Google’s machine learning tests different combinations to determine the most effective ad variations based on user search queries. Responsive search ads help increase ad relevance, improve click-through rates, and drive better performance.

Remember, the best types of Google Ads for your business depend on your specific goals, target audience, and industry. Consider your budget, campaign objectives, and the unique value propositions of each ad type to make informed decisions and maximize the impact of your advertising efforts. Regularly monitor and optimize your campaigns based on performance data to drive on-going success.

How to Reach Customer Through App Ads?

Reaching customers through app ads can be a powerful strategy to promote your mobile application, drive installations, and increase user engagement. Here are some key considerations and approaches for effectively reaching customers through app ads.

Define Your Target Audience

Identify your target audience based on demographics, interests, behavior, and other relevant factors. Understand who your ideal app users are to create more targeted and compelling ads that resonate with their needs and preferences.

App Store Optimization (ASO)

Optimize your app store listing to improve visibility and increase organic installations. Optimize your app’s title, description, keywords, screenshots, and app icon to attract potential users who are searching for apps similar to yours.

App Install Campaigns

Leverage Google Ads’ app install campaigns to reach users across various Google properties, including search, display, YouTube, and Google Play. Customize your ad creatives, calls-to-action, and targeting options to effectively promote your app and drive installations.

Ad Formats

Consider using different ad formats to capture users’ attention and generate interest in your app. This can include static or dynamic banners, interactive playable ads, video ads, or app promotion ads that showcase your app within other apps.

App Deep Linking

Implement deep linking within your app ads to direct users to specific screens or content within your app. deep linking enables a seamless transition from the ad to the relevant page within the app, enhancing the user experience and driving higher engagement.

Remarketing

Implement remarketing strategies to re-engage users who have previously interacted with your app. Set up remarketing campaigns to target users who have installed your app but have not engaged for a specific period or to encourage users who have uninstalled to return.

Ad Personalization

Utilize Google Ads’ machine learning capabilities to personalize your app ads based on user behavior, preferences, or past interactions. Tailor your messaging, visuals, and calls-to-action to make the ads more relevant and appealing to individual users.

Measurement and Optimization

Track key performance metrics, such as app installations, app opens, in-app purchases, or other desired actions. Utilize conversion tracking and in-app event tracking to measure the effectiveness of your app ads and optimize your campaigns for better results.

User Reviews and Ratings

Encourage satisfied users to leave positive reviews and ratings for your app. Positive reviews not only enhance your app’s credibility but can also influence potential users’ decision-making when considering installing your app.

Continuous Testing and Optimization

Regularly test different ad variations, targeting options, ad placements, and bidding strategies to identify what works best for your app. Analyze performance data, make data-driven decisions, and optimize your app ads to improve conversions and maximize return on ad spend.

By strategically utilizing app ads, you can effectively reach potential users, drive installations, and increase user engagement for your mobile application. Stay informed about industry trends, adapt to user preferences, and consistently optimize your app ad campaigns for ongoing success.

The post Boost Your Online Presence in 2023 with the Help of Google Ads appeared first on SiteProNews.

But all that effort and excitement doesn’t matter if Google doesn’t know your content exists.

Why does this happen?

You have to follow certain key steps to inform Google that you have a new website and that you’re producing useful content. And you do this by taking specific steps, that is, by getting Google to index your site.

Keep reading, and you’ll learn all about indexing your domain and getting your first blog post visible to billions of people.

What Does Indexing Mean?

When Google (or some other search engine) indexes your website, it puts your pages in its search engine database. This makes it possible for people to find you through a search. They’ll enter a keyword, and Google will match the keyword to relevant content (hopefully yours), and your website might show up as a result.

So, indexing is the process of finding and organizing online content so that a search engine can generate the right results for a keyword.

You can wait for search engines to index your website on their own – and this could take weeks or months. But it’s better for you to actively index your website and take additional steps to make your content discoverable.

By submitting your website for indexing, you ensure that people find your first blog post fast. And this means more traffic, more sales, and more engagement.

12 Steps to Index Your Site and Make Your Blog Posts Visible

The good news is that indexing your website is relatively easy if you know what to do. And this is where this post comes in handy. I’ll share how to submit your site for indexing. And some other tips to make sure your blog post is visible and easily found by Google.

1. Check if Google Already Indexed Your Site

It’s worth checking if Google already indexed your website. To do this, simply type in site:yourwebsite.com and hit enter in your search bar.

If you see the list of pages that appear, it means that Google already knows about your domain. And you’ll also learn how many of your pages Google has indexed and crawled through.

If you don’t see any results, follow through with the next steps.

2. Create a Sitemap

To start indexing your website, you need to build a sitemap.

An XML sitemap lists all the important pages on your domain. And it’s built using the XML or Extended Markup Language format.

This makes it easy for search engines to understand what your pages are about so that they can show the right ones for the queries people make online.

To create a sitemap easily, I suggest that you download an SEO plugin. A tool like AIOSEO will create your XML sitemap automatically when you install the plugin. You don’t even need to take an extra step to ensure that this process is handled.

You should know that if you have a WordPress site, that WordPress generates a sitemap automatically. You can check it by adding sitemap.xml/ at the end of your URL. For example, yourdomain.com/sitemap.xml/.

However, this doesn’t work all the time, which is why you should use a plugin to create your XML sitemap.

Finally, if you know how to code, you can create a sitemap by adding some PHP code manually to your site.

3. Submit Your Sitemap to Google

Once you have your sitemap created, it’s time to submit it for indexing.

To do this, you go to Google Search Console (GSC) and log in. Sign up if you haven’t already.

The side panel has a section called ‘Indexing’ under which you’ll find ‘Sitemaps’.

You can submit your sitemap under ‘Add a new sitemap’ and hit ‘Submit’.

You’ve started the process of getting Google to index your site right away.

Now, let’s look at other ways to make sure search engines find, understand, and organize your pages.

4. Remove No Index Tags

It’s possible that you added a NoIndex tag on your pages. This is an HTML element or meta tag that tells search engines not to index your page.

You can check the source code of your website and look for the <meta name=“robots”> tag. If it has an attribute that says ‘noindex’, then update it so that Google knows that it should include this page in its search results.

By optimizing your robots.txt for SEO, you ensure that your content is indexed.

5. Link Your Content Internally

Internal linking is the process of adding links to other pages on your site. This helps search engines understand which pages are related and that they should include them in their search results as well.

For example, if you write a blog post about SEO, you can link to other posts or pages that talk about SEO too. This will help people find more content, and it will also signal to Google that your content is important and should be included in its search results.

6. Remove Nofollow Tags from Content

One reason why Google may not be able to index your content is that you had a ‘nofollow’ tag on it.

This means that search engines are instructed not to follow certain links, which affects their ability to index the page. So make sure there’s no ‘nofollow’ tag on any of your content or pages.

If you’re using WordPress, you can just click over a link in the editing page or post and see if ‘nofollow’ is activated. Or you can use Google Search Console or your SEO platform like Ahrefs or Semrush, to find pages with the ‘nofollow’ attribute.

7. Check robots.txt for Crawl Blocks

The robots.txt file, also known as the robots exclusion standard, is a text file that tells search engines which pages they should not crawl through.

You can check your robots.txt file and make sure you don’t have an instruction to block Google from crawling certain parts of your website.

If you do, then simply remove that directive and submit your website again in GSC for indexing.

If it is blocked, it’ll look like this:

user-agent: *
Disallow: /

The Disallow section should not have any URLs that you want to be indexed in there. Delete them if they are.

8. Make Sure None of Your Pages are ‘Orphaned’

Orphaned pages are pages that have no links pointing to them. This makes it difficult for search engines to find and crawl your content.

There are many platforms that will help you check if you have orphaned pages. Some are AIOSEO, Screaming Frog, and others.

You want to add internal links from other posts or pages to make sure such pages are accessible.

This is an important step to make sure Google can index your content and show it in search.

9. Add Structured Data Tags

Structured data helps search engines better understand what your pages are about and how they should rank them in the SERPs. For example, if you run a food blog, there are specific schema markups that tell search engines the cooking time, prep time, cuisine, and so on.

There is also structured data for books, movies, and other information. Adding structured data will also tell Google that you’re providing high-quality content, making it more likely that it’ll appear prominently on search engines.

The best way to add structured data or schema markup automatically is to use schema plugins. This will allow you to focus on creating content and let the tool manage labeling your data appropriately.,

9. Promote Your Blog Posts

In addition to indexing, you should also promote your blog posts. Share it on social media like LinkedIn, Facebook and on forums.

And don’t forget to update your email list with new content. Such activities drive traffic to your site and signal that your content is valuable. This will also help increase traffic and engagement for your posts.

10. Block or Remove Poor Quality Content

This tip is useful for those websites that have many hundreds or thousands of pages. Apart from following the other tips mentioned here, you should also make sure that there are no poor-quality pages on your site.

This means making sure that any thin content, low-quality links, or spammy pages are removed or blocked so that search engines don’t include them in their results. And removing poor quality sites ensures that your good content is indexed faster.

11. Check for Duplicate Posts and Pages

Search engines will take longer to index your pages if they detect duplicate content. So make sure that you don’t have any duplicate posts or pages on your website.

Google will also not index a page if it is 99% the same as another. You may end up with duplicate content online if you syndicate your content. Or if some other party copies your work.

To deal with this, you can add the rel=canonical tag for your original posts. This informs search engines that content with this tag was the first to appear and that they’re the original content. It also enables syndication and reduces the chances that your content is penalized for being a duplicate.

12. Build Backlinks to Your Content

One way to help search engines figure out if your content is relevant and to ensure that your pages get indexed is to build backlinks.

Backlinks are links from other websites pointing to your content, which shows search engines that your content is valuable and relevant.

This will help them rank it higher on the SERPs.

Today, you can do this by submitting guest posts to sites that are willing to publish them. You can also answer expert panel questions and collaborate with other blogs and websites to send backlinks to your site.

In this way, your links appear where Google crawls already, and you ensure that it indexes your writing.

Conclusion

Getting your first blog post indexed by Google doesn’t have to be complicated or time-consuming if you know what to do. It only takes a few steps and some well-established content marketing practices like guest posting and internal linking to get Google to start indexing your content.

Follow the tips in this article, and you’ll be well on your way to having your blog posts appear on Google’s search engine results pages. So, start applying what you learned here and index your first blog post!

The post 12 Steps to Get Your First Blog Post Indexed by Google appeared first on SiteProNews.

This feature provides users with additional related questions to their initial search query, expanding the potential for discovery and providing greater context to the topic.

In this ultimate guide, we will explore the importance of optimizing for PAA and provide actionable tips to improve your SEO strategy.

Understanding the ‘People Also Ask’ Box in Google

People Also Ask (PAA) is a special feature of Google on the search engine results pages (SERP).

It’s a section containing many dropdown boxes with frequently asked questions related to your search term, which when clicked contain relevant answers.

Here are a few of their characteristics:

• Every time you open a PAA box, two new ones automatically repopulate.
• PAA boxes can appear below the first result on SERP up to the bottom of SERP.
• PAA sections can appear multiple times on the same page.

Google sometimes mentions the PAA section as “Others want to know”.

Anatomy & Working of ‘People Also Ask’ Results

To understand the anatomy of the PAA feature & how it functions, we first need to understand the reason behind Google creating such a feature.

Let’s analyze a user’s journey:

1. You go on Google and search for a particular query.
2. You read through the information presented by Google like featured snippets and metadata of search results.
3. Your core query is solved. But you still have some related queries.
4. You find PAA sections that cover related questions.
5. You read through the short and to-the-point answers presented by Google to other related queries you had.
6. You had a great experience, as queries about all your related topics are also solved.

Improving user experience is the primary objective of Google. And ‘People Also Ask’ is a feature that helps Google to get closer to this goal.

Hence, ‘People Also Ask’ is a feature designed to solve queries of a user by providing them with relevant information with minimal effort.

Pro Tip: PAA boxes act just like featured snippets. They are just compact versions of featured snippets.

From Where are ‘People Also Ask’ Results Fetched?

After researching ‘People Also Ask’ results for 100+ queries, here’s what I found.

Almost always the results are from the first page of the search term of the PAA question.

For example, if I am reading a PAA question ‘Where did the tsunami of 2004 hit?’, then for this exact search term, the relevant website(present in the PAA answer) is present on the first page.

PAA results can also be fetched directly from featured snippets of the search term.

Different Types of PAA Boxes

‘People Also Ask’ section searches can occur mainly in four types.

1. Paragraph

When information is best suited to present in a paragraph section, then this format is used.

Usually, we see one to four lines of a paragraph, which contains a highlighted phrase depicting the main solution lies there.

Paragraph format is the most displayed type of PAA box.

2. List

Google displays a list of items when the query is to be answered in list format.

List format is the second most commonly displayed PAA format.

3. Table

When the preferred layout style is tabular, then Google presents results in table format.

4. Video

To help users understand some complicated queries quickly, google can also present the PAA box in video format.

However, the video format is a rare format for PAA boxes.

Is It Worth Trying to Rank for the ‘People Also Ask’ Feature?

Only 3% of users interact with the ‘People Also Ask’ boxes.

And out of them, 40% of them click on the source website.

So overall, less than 0.5% of people can click on any particular result, which is a substantially small number of people.

But considering that we don’t have to create any new content, we just need to optimize our existing content, ranking on the ‘People Also Ask’ section is definitely worth it.

‘People Also Ask’ SEO – 5-step Process to Rank

We have discussed all the basics of PAA.

And just as a side note, there isn’t any guaranteed way to rank in the ‘People Also Ask’ box. Your blog can be perfectly optimized for the PAA search results, but you still might not rank.

However, optimizing our web page in the best way possible is all we can do.

So let’s discuss the complete process step-by-step:

1. Brainstorm All Possible PAA Questions (Keyword Research)

The first step would be deciding which keyword you want to rank for.

Then, jot down all the possible questions that might be related to that keyword. Here are a few ways you can do so:

• Brainstorm all the questions that might be helpful to your audience.
• Gather all the questions from Google PAA sections. You go through the rabbit hole method and find a lot of search terms.
• Use platforms like AnswerThePublic to get a wide variety of data.
• Ask your user/client base for all the queries they might have related to this topic.

2. Rank on the First Page of Google

As we have discussed previously that most of the pages from the first page of search results are fetched for PAA answers.

Hence, to maximize the possibility, our web page must rank first of the target keyword.

You don’t need to be at the top of the search page, as Google can rank PAA boxes of websites that are much more relevant to the search term.

3. Answer Them in a Concise & Effective Way

An important characteristic of PAA answers is that they are highly precise and compact.

Answer the query in the best possible format.

Can you answer the query in a single word? Then do exactly that.

Need a table to share the solution clearly? Then do this instead.

Use the format of the text that’s most helpful for the end user to understand information, as our end goal is to help users in the best way possible.

4. Find Suitable Pages to Add Those Questions

Answers must be added to the relevant web pages.

To find out which page is best suitable for the questions, just search the PAA question on Google and look at the type of content that pops up.

Then find a web page on your website that is relevant to that type of content, and add it to it.

5. Optimize It for Google

Two answers must be the same for normal users like you and me. But for Google, they can be miles apart.

For example, I can share a table format content as an image. For a user, it’s a normal table, but for Google bots, it’s an image (which is unsuitable to be used on the PAA box).

Therefore, the PAA answer must be properly optimized for Google to understand it.

Here are the guidelines to optimize your text for various PAA formats:

1. Text – Answer the desired question in 250-300 words. The query must be completely answered in this much text.
2. List – Mark all the headlines with relevant heading tags like h2, h3, h4, etc. Use ordered/unordered lists when briefly mentioning the topic, as Google tends to pick lists from the HTML list items also.
3. Table – With text and list formats, google can pick up content anywhere from the web page. But with a table, it picks it up only from an HTML-structured table (table made from tr, th, td, etc HTML tags).
4. Video – If your YouTube video does a good job of explaining the concept, then Google might feature one of your videos in the PAA box. The video must be performing well for the search results on YouTube.

Tip: Make sure to put relevant alt text to the images.

Schema Markup

It’s not crucial to use schema markup, as Google keeps featuring content that isn’t optimized with schema.

But it’s a good rule of thumb to use do so, as it helps your content to Google much easier.

Schema markup can be used in tables and FAQ questions.

Conclusion

The ‘People Also Ask’ feature is an effort by Google to improve the user experience of its users.

By understanding the questions users are asking and providing valuable content, you can improve your organic visibility, boost your click-through rates, and establish your website as a valuable resource in your industry.

Follow the step-by-step process to optimize content for the PAA section and drive more traffic to your website.

The post SEO for People Also Ask (PAA): Ultimate Guide 2023 appeared first on SiteProNews.

Amazon Advertising and Google Ads are essential because they provide businesses with a very effective and affordable way to reach their target audience. These platforms can help companies increase website traffic, brand recognition, sales, and revenue.

Many successful digital marketing strategies need these platforms since they help link businesses with potential customers and promote growth. Check out the article below for a guide to Amazon advertising and Google Ads strategies that will work best for your brand.

What is Amazon Advertising?

Amazon Advertising allows businesses to advertise their products and services on Amazon’s and its partner websites. The platform offers various advertising types, each with unique advantages and targeting options to help businesses reach their ideal audience.

Sponsored Products

This advertising type allows businesses to promote their products on Amazon’s search results and product detail pages. This type increases the visibility and sales of specific products and helps companies to improve overall sales on the platform.

Sponsored Brands

Businesses showcase their brand and product portfolio at the top of search results pages, making them visible to a broader audience. This can drive awareness and consideration for brands and products, helping them reach new customers on Amazon.

Sponsored Display

Businesses reach customers interested in their products on or off Amazon. This type can retarget customers who have previously viewed or added products to their Amazon cart and encourage them to purchase.

What is Google Advertising?

Google Ads enables companies to produce and place their ads on Google’s search engine results pages (SERPs) and other websites and mobile applications that are a part of the Google Advertising network. There are three main types of Google ads digital marketers can use.

Search Ads

When someone searches for a particular word or phrase, Google displays these advertisements at the top of the search results pages. A company’s website can receive targeted visitors via search ads, which also improves the website’s exposure on Google.

Display Ads

Users can see these advertisements on Google Advertising network-compliant websites and mobile applications. Display ads can boost brand recognition and consideration by reaching potential customers using applications and websites relevant to a company’s goods or services.

Video Ads

Searchers see these advertisements on video-sharing websites like YouTube. Video advertisements can raise consumer awareness of a company, pique interest, and motivate viewers to act, such as visiting a website or purchasing.

Comparing Amazon Advertising vs. Google Ads

When deciding which platform to utilize, businesses must consider the substantial differences between Google Ads and Amazon Advertising, even though they have certain similarities regarding targeting possibilities and measurable results. Here’s a breakdown of their core differences.

Targeting Options

Google Ads target audiences based on search queries, interests, and behaviors and may be more effective for brands with a broader reach. At the same time, Amazon Advertising focuses on customer purchase histories, product searches, and customer reviews, working best for businesses with a niche product offering.

User Intent

Digital marketers frequently employ Google Ads for search advertising when customers actively look for goods or services linked to a company’s offers. In contrast, other digital marketers would use Amazon Advertising for product promotion when customers browse or make Amazon purchases.

Measurement Metrics

Businesses can use metrics from Amazon Advertising, such as impressions, clicks, and purchases, to assess the effectiveness of their advertising campaigns. Conversely, Google Ads gives comparable data like impressions and.

These conversion metrics inform organizations about how well their advertising campaigns work and how many people perform specific actions, such as purchasing or filling out a lead form.

Conversion Tracking

Whereas Google Ads requires establishing conversion actions for each tracked event on a website, such as a purchase or a lead form submission, Amazon Advertising automatically follows orders and sales for any marketed products.

Although setting up conversion monitoring can be challenging for new users, Google provides comprehensive instructions and customer support.

Which is Better for Your Business?

Businesses may find it challenging to decide between Google Ads and Amazon Advertising because each platform has unique characteristics that might help various. The fact is that the best option will depend on multiple factors.

Companies who sell products on Amazon may find that Amazon Advertising is better because it allows them to target customers based on their prior purchases, product searches, and customer reviews. For businesses that want to increase brand recognition and reach a larger audience, Google Ads may be a better option since it targets consumers based on search queries, interests, and behaviors.

Assess the other factors below and try to see which ones nudge your business toward Google Ads or Amazon Advertising:

• Business goals,
• Target audience
• Budget

• Type of product/service
• Competition
• Level of brand awareness
• Level of advertising experience
• Conversion tracking requirements
• User interface and ease of use
• Customer behavior and intent
• Advertising campaign flexibility

Case Studies

While learning about what each platform provides is helpful, reading case studies can be even more eye-opening in understanding how each can benefit businesses.

How Saraf Furniture Leveraged Google Ads to Increase Revenue

The Saraf Furniture case study focuses on how the business used Google Ads to increase online sales and enhance its online visibility. The company raised its click-through and conversion rates, leading to a 30% rise in online sales, by developing focused campaigns based on particular categories and keywords.

With the help of Google Analytics, the business understood client behavior and modified its marketing initiatives, contributing to its ongoing success in the online advertising market.

How Roomify Increased Sales by 273% with Amazon Advertising

Furniture shop Roomify collaborated with an Amazon advertising firm and put their sponsored brands, sponsored items, and sponsored display ads approach into action.

They boosted their return on ad spend (ROAS), attracted new clients, and increased sales on Amazon by 273% by refining their campaigns, choosing the right keywords, and employing Amazon’s data-driven insights.

Maximizing Advertising Success with Google Ads or Amazon Advertising

Companies can profit in various ways from both Google AdWords and Amazon Advertising.

Amazon is best suited for businesses that sell products and wish to boost sales through targeted product marketing. However, for companies trying to increase website traffic, lead generation, and brand recognition, Google is the ideal choice.

While deciding between the two, businesses should consider their objectives, target market, and budget. Using both platforms at once can be lucrative in raising awareness and revenue. Ultimately, careful planning and a winning approach can lead to success on either platform.

The post Amazon Advertising vs. Google Ads: Which Is Better for Your Business? appeared first on SiteProNews.

But did you know that your Google Business Profile can do more than just provide basic information about your business? With a few simple tweaks, you can turn it into an ROI generating channel. Whether you opt for Google map marketing services or perform local SEO in-house, there are some tips that will help you boost your business’ ROI.

Google Business Profile Components to Optimize for Higher ROI

There are several components of your Google Business Profile that can be optimized to help generate more leads and sales:

Choose the Right Category

The right category plays an important role in improving your visibility. It’s important to choose a relevant and specific category so that customers can easily find you. While creating a new Google Business Profile, you will see a long list of categories to choose from. Be sure to select the one that best describes your business.

The direct benefit of choosing the right category is that it will show your business in the right searches. This helps customers quickly and easily find you, which can result in more leads and sales.

Complete All the Fields

Google provides several fields to complete in order to create a great Google Business Profile. It’s important to fill out all the fields with accurate and up-to-date information. This includes details like your business name, address, website, contact number, opening hours, and more.

By providing this information, you make it easier for customers to find your business. Moreover, you can also use the profile to communicate key messages to your target audience. If you’ve multiple profiles for different shops, then make sure to update all the information for improved visibility.

Add High-quality Photos and Videos

In addition to completing all the fields, it is also crucial to add photos and videos to your profile. According to Google, businesses that include photos on their business profiles are twice as likely to be considered reputable by users than those without them.

Include photos and videos that accurately represent your business and its offerings. This helps customers get a better idea of what to expect when they visit your business. Moreover, photos and videos can also help you stand out from the competition.

Reply Actively to Reviews

Customer reviews are an important part of any business’s online presence. Not only do they help customers make informed purchasing decisions, but they can also significantly influence your ROI. It is important to actively respond to customer reviews, both positive and negative. Acknowledge positive comments with a thank you, and address any complaints with an appropriate solution.

This helps build trust and also shows potential customers that you value customer feedback. If you don’t have an in-house team, it’s better to hire a local SEO agency to take care of your online reviews.

Keep Updating Your Products Regularly

It’s important to keep updating your Google Business Profile with fresh content. Whether you offer products or services, make sure to regularly update them on your profile. This helps customers get the latest information and also increases your chances of appearing in relevant searches.

Moreover, you can also use the profile to announce any special offers or discounts. This can be an effective way to draw attention to your business and entice customers into making a purchase. Moreover, list your products on other platforms like Facebook and Twitter to reach a larger audience.

Publish Local Posts

Google allows you to publish local posts through your business profile. These posts can be used to share any updates or announcements related to your business. You can use this feature to promote any upcoming events, offers, or discounts.

Local posts are also a great way to interact with your followers and build relationships. Make sure to post regularly and use relevant keywords to ensure your posts appear in the right searches. The local posts should solve problems that your customers are facing or provide them with valuable information.

Wrapping Up!

By following these tips, you can optimize your Google Business Profile and turn it into an ROI generating channel. Taking the time to complete all the fields, choose the right category, add photos and videos, and respond to reviews will help you maximize your business’s visibility and get more leads.

Additionally, if you don’t have the necessary expertise or time to optimize your profile, you can go for Google map marketing services. These services will help you optimize your profile and get more customers. By following these tips, you can ensure that your Google Business Profile is optimized for maximum visibility and ROI.

The post How to Turn Your Google Business Profile into an ROI Generating Channel appeared first on SiteProNews.

This guide will cover the basics of Google Ads management, from setting up campaigns to optimizing them and analyzing performance metrics. In no time, you’ll be running effective campaigns that bring in more leads and convert customers into paying customers.

What is Google Ads Management?

Google Ads management is the process of creating, optimizing, and monitoring your Google Ads campaigns. It involves understanding how Google Ads works and using that knowledge to create successful campaigns that achieve your advertising goals.

To be successful at Google Ads, you need to understand how the auction system works and how to use keyword research to find the right keywords for your campaigns. You also need to know how to create effective ad copy and landing pages that convert visitors into customers. Additionally, you must be able to track your campaign’s performance and make necessary adjustments to optimize results.

If you’re new to Google Ads, there’s a lot to learn. But with the right resources and a little practice, you can get successful in Google Ads campaigns.

Process of Creating a Google Ads Campaign

Assuming you’re starting from scratch, the first step is to create a new campaign in Google Ads. To do this, log into your account and click on the “Campaigns” tab. Then, click on the “+ Campaign” button.

Once you’re on the “Create your first campaign” page, you’ll need to select what type of campaign you want to create. For most businesses, the “Search Network Only” option will be the best choice. However, if you sell products online, you may want to consider the “Shopping” campaign type.

After you’ve selected the campaign type, you’ll need to give your campaign a name. This can be anything you want, but it’s generally best to keep it short and descriptive. For example, if you’re creating a search campaign for your home cleaning business, you might name it “Home Cleaning Search Campaign.”

Once you’ve given your campaign a name, it’s time to start adding keywords. Keywords are the terms that people use when they’re searching for products or services like yours. To add keywords to your campaign, click on the “Keywords” tab and then click on the “+ Keywords” button.

On the “Add keywords” page, you’ll need to enter each keyword that you want to target. You can either enter them one at a time or upload a list of keywords from a file. If you’re not sure which keywords to target, Google offers

How Can a Company Benefit from Google Ads Management?

Google Ads is without a doubt one of the most successful platforms for online advertising. Google Ads management can help businesses create and manage their campaigns effectively so that they can achieve their desired results.

Here are some of the benefits that businesses can enjoy by working with an ad management company:

• Improved campaign performance: An experienced ad management company will be able to optimize your campaigns for better results. They will have the knowledge and expertise to know which keywords and ad copy are more likely to convert so that your campaigns can perform at their best.

• Increased ROI: With improved campaign performance comes increased ROI. A good Google Ads management company will be able to help you get a better return on investment by ensuring that your campaigns are as effective as possible.

• More time to focus on other aspects of your business: Letting a professional team handle your Google Ads campaign frees up your time so that you can focus on other aspects of running your business. This way, you can continue growing your business while someone else takes care of generating leads and sales through Google Ads.

How to Target Your Google Ads?

As a business owner, you know that advertising is essential to driving growth. But with so many options out there, it can be difficult to decide where to invest your marketing budget. Google Ads management is a powerful tool that can help you reach your target audience and grow your business. If you’re not strategic with Google ads, you could be wasting money on ads that don’t convert.

This guide shares some tips on how to target your Google Ads so that you can get the most out of your investment.

1. Define Your Target Audience

The first step in targeting your Google ads is to define your target audience. Who are you trying to reach with your ads? What are their needs and interests? When you have a clear picture of who you’re trying to reach, you can create ads that are more likely to resonate with them.

2. Use Keywords Strategically

One way to make sure your ads are reaching the right people is to use keywords strategically. When someone searches for a keyword that’s relevant to your business, your ad will appear in the search results. So if you want to reach people who are interested in what you offer, choose keywords that are closely related to what you do or sell.

3. Set up Targeted Campaigns

Another way to ensure your ads are reaching the right people is to set up targeted campaigns. With targeted campaigns, you can specify exactly to whom you want to show your ads.

Measuring the Success of Your Google Ads Campaign

Google Ads campaigns can be a great way to drive traffic to your website and generate leads or sales. But how do you know if your campaign is successful?

There are a few key metrics you can use to measure the success of your Google Ads campaign:

1. Click-through rate (CTR): This is the percentage of people who click on your ad after seeing it. People are interested in what you’re offering if your CTR is high.

2. Conversion rate: This is the percentage of people who take the desired action after clicking on your ad, such as making a purchase or signing up for a newsletter. A high conversion rate indicates that your advertisement is successful in convincing viewers to perform the intended action.

3. Cost per conversion: This is the amount you spend on your ad divided by the number of conversions (sales or leads). A low cost per conversion means that your campaign is efficient and generating leads or sales at a low cost.

4. Return on investment (ROI): This is the ratio of money made from your campaign to money spent on your campaign. A high ROI means that your campaign is generating a good return on investment.

Conclusion

The key takeaways for managing a successful Google Ads campaign include budgeting for your campaigns, monitoring your campaigns regularly, optimizing your campaigns for better results, and testing different campaign strategies. By following these tips, you can set your Google Ads campaigns up for success. You can hire a PPC agency to get the best results.

The post Google Ads Management: Creating a Successful Google Ads Campaign appeared first on SiteProNews.

Launching and managing a thriving Google Ads campaign can be quite challenging, this is particularly true if you are a business just starting out or are advertising within a highly competitive industry. This makes it incredibly vital to comprehend the very basics of running a Google ad campaign. This starts with assembling your ads, accommodating your budget and bids, determining the best type of ad campaign and tracking results. Then by optimising your campaign correctly, you can ensure your campaigns run smoothly and generate real results for your business. 

Whether you begin promoting ads directly on Google Search, advertising videos on YouTube or launching ads across Google’s display network; by dedicating the time to plan your Google advertising strategically. You can drive some serious returns this year. In this blog post, we will break down the key elements needed to tackle a successful Google Ads campaign. Ensuring you are able to generate the positive ROI you are after this year. 

1. Determine Your Goals

The first step in establishing a thriving Google Ads campaign is to define your advertising goals. Ask yourself, what do you want to accomplish with your Google ad campaign? This strategy will include identifying who your target audience is and where they can be met online. Then you can determine which specific actions you want them to take when encountering your ad. Your objectives may include: 

• Boosting Conversions 
• Growing Brand Awareness
• Driving Website Traffic
• Generating Leads
• Encouraging Sales 

Once you’ve defined your pursuits, you can build an ad campaign that aligns with your plan. Establishing your objectives beforehand will help you with directing the rest of your ad campaign, guaranteeing you stay on track and have opportunities to optimise when required. 

2. Choose the Best Fitting Campaign 

Once you have defined your objectives, you can begin to select a campaign type that is the best suited to accomplish your goals. Thriving ad campaigns all start with deciding on the right campaign type for your industry, dreams and audience. 

Google Ads has several distinct types of campaigns available for you to operate, individually they each have different purposes counting on your plans. Take into regard each and arrange accordingly. If you are interested in generating leads, a Search campaign might be the best option. If you want to increase brand awareness, think about a Display Campaign. By taking the time to analyse each campaign type you can encounter the ideal fit for your company. 

3. Assemble Your Ads 

Once you have clearly determined your goals and campaign type, it’s time to start creating your Google Ads. This approach will involve building multiple ad groups, each with its own specific keywords, and then forming ads for each group that incorporate the relevant keywords. Your ad should be straightforward and eye-catching. You will have a limited amount of characters, so be sure that you make them count. Include your keywords and implement call-to-actions all throughout the ad copy.

You will also need to set your bids for each keyword and do your research to make sure you aren’t paying for irrelevant keywords or searches. Be sure to construct a campaign that caters to your demographics. Modify the ad timetable, region, device and anything else according to your audience and objectives.  

4. Track & Optimise Performance 

The most critical step to a thriving Google ad campaign is monitoring performance and optimising accordingly. Once your campaign has officially started operating, Google offers numerous reporting elements that allow you to record your performance and make adjustments when needed. This may incorporate tracking your impressions, click-through rate, conversions, cost per conversion, and more. If you are not positive about how to effectively monitor and optimise your campaigns you can always reach out to a Pay-per-click (PPC) Agency. PPC Agencies are experienced in tackling and growing ad campaigns for the most profitable results. One of the top PPC agencies in London Finsbury Media can assist you with all your Google advertising needs. 

When you carefully modify your ads, you can optimise your camping to reach the most relevant consumers at the lowest expense achievable. These modifications might include altering your landing page, changing your bids, adjusting your keywords or editing your ad copy. By looking out for new trends and by tracking your performance, you can optimise your Google Ad campaign to guarantee that you are always maximising ROI. 

Launching Your Google Ad Campaign  

 While it may appear to be a lot of work to manage and launch a successful Google Ads Campaign, it doesn’t have to be so difficult. Like any other marketing approach, it will take some trial and error. However, as long as you track your results regularly and make the appropriate adjustments accordingly, the probability is that you will have a successful ad campaign. 

When it comes to advertising, every company is diverse and there is no one-size-fits-all system. However, by using a proper strategy and taking the right steps, companies can efficiently reach their target audience and maximise their performance while operating Google ad campaigns.

The post 4 Steps to Launching a Google Ad Campaign appeared first on SiteProNews.

That’s not it. 38 percent of online users in the US first read online reviews and then make a decision.

Data shows us that Google My Business (GMB) reviews matter, which is why you need to encourage your customers to leave reviews more often as a business. The better reviews you gather, the higher your rank on Google and the more traffic you’ll get. Eventually, it’ll lead to higher revenues and recurring leads.

If you want to learn more about GMB optimization services and how to use them to get more Google reviews, keep reading.

Why are Google My Business Reviews Important?

Google reviews are a game changer for businesses. They bring an abundance of benefits, including increased visibility and higher ranking, without spending any money.

Here are a few benefits of GMB reviews:

Increased Transparency

People value transparency, and Google reviews provide just that. Consumers are still a little skeptical about online shopping. Knowing other people have bought the same product and service as they’re seeking gives them peace of mind.

That’s why users tend to search for a business and read its reviews before purchasing anything from them. Research shows that positive reviews create trust, increase confidence, and persuade the consumer to take action.

Increased Online Visibility and Improved SEO

Google My Business reviews have an impact on search results. Google’s current algorithm goes over customer reviews and checks their posting frequency, quantity, and diversity.

A business with all three elements will have a higher chance of landing on the first page of local search results. This increases your chance of being discovered organically, especially if you use other SEO practices like GMB optimization, keyword use, and SEO content development.

When done right, Google reviews will show your business on the location map and display your content information, site, ratings, and reviews for the customers.

Allows You to Improve

Google reviews give you direct input on what customers think of your product and service. You get insights about your customer experience, where customers were happy and when they were not, and what products and services they’ve been opting for.

Monitoring this can tell you which areas need improvement and what you’re doing right.

Higher Conversion Rates

Consumers who see positive reviews about your business on Google are more likely to trust you. This will, in turn, give them the confidence to buy from you and leave a positive review themselves.

How to Get More Google My Business Reviews

Now that you know the importance of Google reviews, you may wonder how to increase them. Here’s what you can do:

Focus on Providing an Exceptional Customer Service

Need to compel your customers to leave a review? Make them love your product or service. If they’re blown away by the service you provide and see that their needs matter to you, they’ll become loyal customers who want to leave a positive review about their experience with your company.

Ask for a Review Directly

Want to increase your chances of getting a Google review from your customers? Ask them! Customers might not think of leaving one, so a reminder can encourage them to leave one. You can direct them to the review page by sending them a link.

You can also ask your employees to ask the customers for a review every time a purchase is made. However, make sure you aren’t too pushy.

Respond to Negative and Positive Reviews

Don’t ignore the negative reviews you get. When you respond to the positive and negative reviews you get, you’re showing the customers that their voice matters. It also builds a lasting customer relationship where they are encouraged to post more reviews because they know they won’t be ignored.

Leave Something Behind

It’s also a great marketing tactic to give your customer a little something to contact your business if they need to. With their product, leave a business or feedback card or a phone number to contact you. If you’re an online business, you can do this digitally.

Don’t Lose It at Bad Reviews

You won’t always get positive reviews. If your first reaction is to attack the customer, stop! Don’t come up with excuses; instead, tell them you’ll make things right.

When your customer can see that you read the reviews and work on them, they’re more likely to choose your business over the competitors.

Use CTAs to Encourage People

Sometimes customers just need a reminder to go write that review. For that, you can add Calls to Action (CTAs) in multiple places on your website or physical store. A simple “Like something? Leave a review!” will give them a nudge.

Let Them Know It’s Simple

Customers can be lazy. So, let them know it’s easy to leave a review and takes little to no time at all! You can ask them to leave a star rating and write a sentence or two about what they think of your product or service.

Try Email Marketing

Need more reviews? Try email marketing! Be straightforward. Ask them to write a review for you, and if they’re happy customers, they will be encouraged to do so. Since the process of writing a Google review is pretty simple, you’re very likely to get a response.

Use Social Media Platforms

Have a social media following? Don’t ignore them! Social media platforms are a great way to build a communicative relationship with your customers. You can include a link to the Google My Business reviews section and ask your followers to add in what they think of your business and the experience they’ve had with you.

The post The Easiest Way to Get More Google My Business Reviews appeared first on SiteProNews.

Latest updates are moving toward on-page, technical supremacy and the visitors’ experience.

The added E in E-E-A-T stands for experience, Core Web Vitals is known as user page experience. Google is clearly telling us that they are putting the visitor, and the user in the centre of their updates.

Writing for the benefit of the Google crawler, keyword stuffing, AI generated content… we are all guilty of some of the classic SEO crimes one way or another.

So, let’s decode the recently announced E-E-A-T!

The best way to do that would be to review E-A-T first.

E-A-T in SEO stands for Expertise, Authoritativeness and Trustworthiness.

It is very important to learn that Google confirmed E-A-T is rated for every query that is searched in 2022. And that is a massive change for what is shown in top positions in SERPs and how it should optimise our pages.

E-A-T is all about quality, factual writing on a high quality, recognised and safe website:

E as Expertise stands for the expertise on the subject of the writer, aka you should seek a specialist on the subject of the page, not just a random freelancer that might get the facts wrong. Imagine buying face cream online and you are giving wrong advice, an unqualified or incompetent writer simply does not mention (for example) potential allergic reactions and you could end up with ruined skin.

A as Authoritativeness goes beyond just the voice of authority and supremacy of the individual page but speaks about the power, quality and recognition of the website as whole. Is your website seen as a good source of information on the web? Are you linking to other sources and are you being quoted as a place of useful and forceful information?

And lastly, T for Trustworthiness – once again refers to the website, not just the page quality. Is the website safe for you to use your credit card? – is a first question you should ask yourself when trying to validate if the website can be trusted by others. Do you have good Trustpilot and Google reviews? Are you using an SSL certificate? Does your website have a strong brand awareness? Are you present on social media?

E-A-T changed the SERPs and the growing importance of this quality measurement keeps changing the landscape of the SERPs.

Google always tries to serve the most relevant, best and fastest answer, but with E-A-T they are simply making sure that the results provided are keeping the users safe. Absolutely the correct approach as we all tend to shop more online for everything – travel, clothes, cosmetics… you name it.

E-A-T is not a ranking signal like speed, meta title or backlinks. But it impacts the rank of your content which is a ranking signal.

E-A-T is a Google quality guideline that is used to determine if the content is high quality and should be ranked higher or not compared to your competitors.

As Google saw a positive change in SERPs with E-A-T, they are taking it one step further to provide an even better experience to the users by creating E-E-A-T.

This is a change to Google content quality guidelines. The new E stands for Experience!

What Does that Mean and How Do SEOs Need to Work with this Latest Change?

Experience, in this context, refers to the first hand experience of the author and the website with the topic in question.

For example, if you are on a medical blog, is the article written by a doctor, or a real expert on the topic?

If it is a financial blog, is the article full of useful info written by someone from the financial sector? Is the information true? Is it understandable, even if an expert has explained it?

Is the article published on a relevant website or is it just a one time article of a completely unrelated topic to the whole website?

Also, Google is giving us more explanations on some vital concepts such as:

• Is the website harmful or safe?
• Is the content harmful or safe ?
• What is the reputation of the website and its contributors?

This is why an author’s profile is important, credentials, links to their professional profiles such as LinkedIn, or other places that can verify the true identity and qualification of the writer.

The job of SEO’s is to prove to Google that you have got the most relevant and best, trustworthy solution for the query.

To provide a good additional E to E-A-T, watch out for and provide:

Content: Original, well researched content that demonstrates a direct, ‘first hand’ experience’ with the topic.

Author: Is an expert on the topic in question, has verifiable credentials.

Publisher: Has a history and it is a recognised authority on the topic. Aka an SEO post on a website that is on marketing and SEO.

On top of all that, Google has confirmed that the most important and central piece of the E-E-A-T is trust, and it was named the most important ‘member of the trust family’.

Naturally, Google and their Quality raters will apply the principles of E-E-A-T differently to different verticals and niches. As this is a quality update for YMYL (Your Money or Your Life) websites – medical, financial, news, governmental information… naturally these will see the biggest impact of this change. Having said that, Google wants to provide the best and most relevant and correct answer to all queries, so in the end, there will be impact on most of the niches out there, maybe not as significant as on YMYL.

In conclusion, if your website was already optimised for E-A-T, this should be just a small change and adjustment for you.

If your website does not respect E-A-T guidelines, E-E-A-T will cost you places in the SERPs.

Make sure to re-optimise your website and content that Google is asking you to and make sure to work with verifiable experts in their field.

In the end, we all want to feel safe online.

The post E-E-A-T: How E-A-T Changed and What It Means for SEOs appeared first on SiteProNews.

You may assume there is some kind of black market service to remove negative links — there isn’t. And this certainly wouldn’t be the simplest way to go about getting them removed. The reality is, the most simple and effective strategy to remove links is to simply ask. Below are the four main steps you need to follow in order to get negative links about you or your business removed.

What are Negative Links?

A “negative” link is a search result on Google that can be deemed detrimental to your business. Often, the links that are hardest to remove are published in journalistic outlets, separate to things like reviews and forum posts. These articles could be the result of a crisis your company faced — perhaps a shipping and supply issue, an unfortunate customer experience, or a misjudged social media post. For that reason, a negative link may be entirely fair and justified for its coverage in the press. 

However, this doesn’t mean that the press can say anything they want about your company. Negative links might have false information or lack a statement from leadership — this is called the “right to reply”, which every journalist is obliged to offer when a company or person is accused of something in an article. If this is the case, you might have fair grounds to ask for the link to be removed, or at least edited.

1. Compile a List of Links

Compiling a list of negative links is the first step to identifying what you want removed, but also to finding the right approach in ultimately removing them. You will then need to go about finding the best person to reach out to. It might be the work email of the journalist who wrote the piece, a general editorial email, or — if applicable — a complaints or general email found on the outlet’s “Contact Us” page. Once you have your list of outlets and a rough contact sheet of emails to reach out to, double check if there are any articles in outlets that work together — like sister publications or syndicated media — to reach out to the same contact for multiple links.

2. Contact the Outlet

If you are looking for compassion and understanding from journalists and media outlets, you have to approach the matter with the same perspective. The reality of getting negative links removed is that you simply have to ask nicely — most people will be understanding and able to offer help. 

Contact the outlet and explain why you are reaching out: that you need links removed because it is impacting yours or a clients’ business. If there’s wrong information or inaccurate details, or perhaps an extra element to the story that changes the angle of the article, be sure to share.

3. Follow Up

Journalists are extremely busy people, and there is a good chance they will miss your email. Make sure to follow up after a week — asking nicely if they’ve had a chance to read your email — and then again one more time. If you continue to follow up insistently, the journalist will no-doubt feel harassed and either won’t take your request seriously, or will simply block your email. Perhaps try circling back at a quieter time, perhaps a Friday afternoon, sharing that you’d appreciate if they could take a look whenever they get a spare moment.

4. Find an Alternative Route

If email is unsuccessful, you might have more success through Twitter or LinkedIn. But not all journalists use their social media in a professional context, so be wary that if you do not hear back through any of these avenues, it might be time to explore some alternative routes

Negative links are a burden to your business’s online presence, but getting them removed is not the only way to improve your reputation. You can balance out the negative with positive through a strong, targeted PR campaign that focuses on all the good your business is doing. Combined with sophisticated SEO efforts, this can bury old links several pages into a Google search where people are far less likely to check for them.

Removing negative links isn’t totally out of reach, but reputation is all about management, and that’s something you will always have more control over than outdated search engine results.

The post How to Remove Negative Links appeared first on SiteProNews.

If you’re running a pay-per-click (PPC) campaign for your brand, it’s essential to track your performance data so you can see how well your ads are doing. In order to track the success of your brand’s Google ad campaigns, it is important to understand how PPC performance works. In this post, we’ll show you how to track your brand’s Google Ad results so you can make sure you’re getting the most out of your advertising budget.

1. Check Your Brand’s Average Position in Google AdWords 

This crucial metric tells you the average position of where your ad appears on the search results page. The higher your ad’s position, the more likely users are to see and click on it. Your ad position will vary based on the keywords you’re targeting and the competition for those keywords. This is an important element because you can then review the positions for your brand’s keywords and compare them to the positions of your competitors. 

You can find this information in your AdWords account’s “Keywords” tab. Click on the “Avg. pos.” column to sort your keywords by position. If you noticed that your brand is appearing in a lower position than your competitors, then it’s time to make some performance adjustments to your campaign. 

2. Review the Number of Impressions & Clicks For Each Ad 

Impressions are the number of times your ad has been shown, while clicks are the number of times people have clicked on your ad. By taking the time to review these two metrics, you can get a good idea of how effective your ads are at reaching your target audience. This data can be found in the “Ads” tab of your Google AdWords account.

If you notice that one of your ads has a high number of impressions but low click-through rates, that’s an indication that your ad copy needs to be adjusted. Ads with high click-through rates are great at reaching users and driving them to take action. Reviewing these PPC metrics is essential for making sure you’re performing well. If you need support understanding these speak with a skilled PCP Agency.  A PPC Agency can support you in tracking ad data and driving results. 

3. Examine Your Conversion Rate 

If you’re running an ad campaign, it’s essential to keep an eye on your conversion rate. Your conversion rate is the percentage of people who click on your ad and take your desired action, this includes making a purchase. You can find this information in the “Conversions” tab of your AdWords account.

A high conversion rate indicates that your ad is performing well and reaching the right audience. Having a low conversion rate is a signal that your ad copy is ineffective or that you are targeting the wrong audience. By tracking your conversion rate, you can identify any issues and make the necessary adjustments. This will ensure that your ads perform more effective and drive success. 

4. Use Google Analytics To Track Website Traffic From Ads

 Google Analytics is a free tool that allows you to track how much traffic your website gets from all sources, including your PPC ads. By understanding how website visitors interact with your website and ad, you can make the proper adjustments to improve your conversion rate and ROI.

You can find this information in the “Acquisition” tab of your Google Analytics account. This information is essential in optimizing your ad campaigns for better perfomance.

5. A/B Test Your Ads & Determine Which Perform Best 

A/B testing is an essential step in tracking your ad performance and optimising results. This method is implemented when two or more versions of an ad are created and compared to track which one performs better. With PPC ads, you can A/B test different ad copy, landing pages, and other elements to see which combination leads to the most conversions and a higher ROI. You can find this information in the “Experiments” tab of your AdWords account.

Before you launch your next ad campaign, consider running an A/B test. You can then ensure that your Google ad campaign is performing as effectively as possible.

Final Thoughts 

By tracking your Google ad performance, you can get a better understanding of what’s working and what’s not working with your campaign. This allows you to make needed adjustments so you can get the most out of your PPC campaigns.

By following these tips, you can now track your Google Ad results and ensure that you are getting the most out of your ad campaigns and budget. Are you currently tracking your brand’s Google Ad results? If not, follow these tips and get started today!

The post How To Track Your Brand’s Google Ad Results appeared first on SiteProNews.

This rapid change is being fuelled by digital transformation, which is affecting how your web users interact with your blog and surf the internet at large.

If you’ve been toiling away at keyword optimization and only focusing on other traditional SEO strategies, that could be the reason why your traffic has flattened out.

It’s because you’re not adapting to the way digital transformation is constantly re-engineering SEO.

Google makes algorithm updates daily, for example.

This is according to a Google Update history report by Moz, which emphasizes the fast-paced nature of SEO, and the need for you to constantly adjust your strategies to keep up.

In this article, we’ll be redesigning SEO in the age of digital transformation to ensure you aren’t left behind as your users switch digital technologies, thereby enabling you to increase traffic to your site.

Let’s get started.   

1. Voice Search Optimization for Better SERP

Is your website optimized for voice search? 

If not, you may be putting off the majority of your consumers, given that a PwC Study finds that 71% of users would prefer to use voice queries over text. 

This meteoric shunning of type searching has also largely been contributed to by the growing popularity of smart speakers such as Siri and Alexa. These have enabled much more convenient search options as opposed to your audience straining muscles to work the keyword to find answers online. 

So if your content marketing strategy is not tailored to be picked up by voice search, your website risks getting left behind by the competition. Just a few years ago, audio content was considered unstructured data of no business value, but today thanks to natural language processing technologies, Google is able to turn user audio into real search queries with actual results.

Good voice search optimization begins with conversational keywords.

In other words, it’s time to start prioritizing long-tail keywords which reflect normal human conversations. For example, when looking up new shoes to buy on eBay, a type query would go something like “best shoes eBay.”

In a voice search situation, the phrase would expand significantly to “what are some of the best shoe deals online,” or something along those lines. The point is you need to incorporate more long-tail keywords into your content strategy. 

Voice SEO will help you get higher search engine result page (SERP) rankings, according to a Backlinko Study featuring over 10,000 search results. 

The company found out that 75% of voice search results average a top-three SERP finish overall for that query, reinforcing just how seriously we should take this growing digital transformation trend. 

2. Content Security to Tackle Content Generators 

In the age of rampant content generators, duplicate and near-duplicate content are becoming alarmingly popular. 

Estimates indicate that about 30% of the web today consists of duplicate content. This is according to a Q&A session by Google’s former Head of Web Spam, Matt Cutts.

That awesome blog post you wrote a week ago may already be up on another website, outmuscling your blog and taking your hard-earned position on the SERP. 

This duplication of content is hurting your SEO strategy, and making a mockery of your entire digital marketing strategy if you don’t act in time. 

While there are no penalties against it, identical content makes Google choose which one to rank, at the expense of the other.

Sometimes duplicate content can be unintentional. 

In this case, you want to ensure that your HTML code for the page is unique. The same goes for your meta descriptions and page titles as well. 

If you own an eCommerce website, product descriptions are a common cause of duplicate content. Therefore, you should strive to create your own rather than relying on the manufacturer’s version. 

In the case of content thieves, WordPress’s default pingback and track system can come in handy. 

When someone copies your content, you’ll get a notification about this new referring domain. You can then double-check and take action if it turns out to be your stolen post. Watermarking images is also a great idea. 

3. Content Intelligence for Customer-Centric Posts 

How can you make content that resonates with your audience? 

It’s the dream of every marketer to be able to peer into the mind of customers.

The content needs of your audience change over time, which is why redefining SEO in the age of digital transformation is vital.

A North American CMI study revealed that 78% of B2B marketers felt their content marketing was not achieving the desired success. It further established that you might be missing the mark because you don’t fully understand your market. 

That’s where customer data platforms (CDP) powered by content intelligence come in. Armed with powerful data analytics capabilities, they provide insights that enable you to create content depending on your buyer’s purchase journey along your sales funnel.

For powerful account-based marketing, CDPs are also huge game-changers.

An intelligent document processing platform brings together transactional and behavioral data, including customer support and POS data, into a structured format. 

This can fuel your database which in turn powers the CDP that your business can then use to create a detailed buyer persona. As a result, you can get an idea of your customers’ needs at various moments, and craft content to capitalize on these shifting preferences. 

Wickers was able to use a customer data platform for better content targeting. 

Courtesy of the power of content intelligence, the retailer was able to improve engagement with shoppers and even increased email click-throughs by 116%.

4. Complex Search Solutions to Impress MUM

In early 2021, Google announced the Multitasks Unified Model (MUM) algorithm. 

This is one of the many artificial intelligence trends rising in popularity, creating huge ripples in the SEO world. 

The machine-learning algorithm is set to change the nature of search in the coming weeks. 

Often your content strategy mostly depends on keywords and written content to rank. However, you could soon notice a drop in organic traffic if that’s all that you rely on for content marketing. With this algorithm also feeding on audio and visual information, written content alone won’t be enough to maintain your online visibility, if the recent trends in digital transformation are anything to go by.

Consequently, you’ll need to incorporate more images, audio, and video content into your content marketing strategy to be more MUM-friendly. 

All this information should moreover be geared toward solving a multi-step task without the user having to return to Google to complete other subtasks. That means more supporting content to your pillar articles to get more search engine attention.

I’ll use Google’s MUM hiking example to shed more light on this. 

It covers a two-sentence search query on preparing to hike Mt. Fuji. This is an extensive topic covering weather guides, equipment rentals, hiking trails, and more.

In this instance, you might need to write content around all these adjacent topics, incorporating audio and visual aids, to better appeal to MUM. 

 5. New Core Web Vitals to Accommodate Devices

Are all your web visitors pleased with their experience? 

If not, things may not be looking up for you. 

According to research by Uxeria, 70% of online businesses that fail trace their downfall to a bad user experience which kills traffic to the sites. 

As digital devices used to access the web increase in diversity, so too do core web vitals change to accommodate the latest technologies and user needs.Therefore, failing to adapt to these changing user experiences by implementing a proper digital transformation strategy means certain SEO death sooner or later.

In its most recent update, Google added new core web vitals namely: 

• Cumulative Layout Shifts (CLS)
• First Input Delay (FID) 
• Largest Contentful Paint (LCP)

All these new signal factors basically put more emphasis on distinct facets of your user’s experience, mostly revolving around visual stability, interactivity, and loading performance.

You can use Google’s UX report to measure these metrics and other traditional signal factors.

Once you’ve conducted your UX audit, you could fix UX issues through image optimization, reducing your redirects, and switching to an improved host. 

Too many plugins can also affect user experience adversely so be sure to also cut down on unnecessary plugins. 

Conclusion 

Is your website customized for modern SEO?

Digital transformation is only gathering more momentum by the day, thanks to artificial intelligence algorithms and machine learning technologies.

It’s already taking over at the moment given that 70% of businesses today are embracing digital transformation. This means that SEO strategies are also bound to continue changing to keep up with this pace.

Therefore, continually redefining SEO in the age of digital transformation is important. Otherwise, your website will keep playing second fiddle to competitors and you’ll keep on laboring on SEO to no avail. 

So remember to optimize for voice search, factor in complex search queries, and keep an eye on shifting web vitals. 

The key to success in SEO lies in perpetual learning and adaptation.

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