Since then, technology has become an integral part of our lives. It’s just a matter of time until other technologies will appear and will make our lives even easier.

There are a few emerging technologies, some of which focus on interconnecting the objects surrounding us, others focusing on teaching machines how to detect certain patterns and supercomputers which can be accessed from anywhere around the world.

Last, but not least, there are the visual and experiential technologies, where you can dive into the reality of your game or movie and be a part of it.

Here are 9 technologies which will shape our future.

1. Artificial Intelligence

This technology adds a dash of humanity to computers. They can record certain patterns, store them, and then use these memories. For example, if you are a pupil and instead of doing homework you’d prefer going outside with your friends, you could go to your artificial intelligence-based computer and tell it “Write my essay for me” and, in a few minutes, it would be able to deliver your essay.

Of course, at first, you’d have to teach it how to write. How could you do that? Well, you’d have to provide some sample essays. Then, the artificial intelligence behind the computer could replicate or create such essays.

But remember, by some sample essays, we mean hundreds, thousands, or maybe more. That’s because the computer needs so-called critical mass in order to identify writing style, grammar rules, verbs, and so on.

2. Internet of Things

This is the technology which connects regular objects to each other. We mentioned this technology in the introductory paragraph.

Well, this technology won’t be able to do your homework for you, but it will be able to make your appliances communicate with each other.

When you think about IoT, imagine this, you wake up and lay in bed for 10 minutes, just to relax. In the meantime, you are reading news on your smartphone. This will let the espresso machine know that you are awake and it will start preparing your cappuccino. You might even receive a push notification from the espresso machine asking you how much sugar you’d like. In terms of IoT, this example is just the tip of the iceberg.

3. Augmented Reality

If you’ve played various games on your smartphone, it’s virtually impossible to not know what Augmented Reality is. If you still don’t know what we are talking about, here’s a hint: Pokemon Go.

Yes, that’s game where you had to run across the city to find the pokemon you wanted. Then, once you were in the area indicated on the map, you could search it with your smartphone’s camera. Augmented Reality is meant to improve your reality with elements from the game or video you are watching.

4. Virtual Reality

Similar to Augmented Reality, Virtual reality is meant to help you dive into the reality of a certain game, video or presentation.

For example, real estate investors looking to promote their future condominiums could create a virtual presentation of their project. Basically, with the right equipment, you could walk through your future apartment and see its size, its plan, and the way your favorite furniture will look when placed inside.

By using this technology, industries such as real estate, gaming, design, and many more could improve their relationship with their clients.

5. Blockchain Technology

The concept of Blockchain technology has been around for a couple of decades now, but practical and viable implementations of this technology only appeared a decade ago, with the launch of Bitcoin, the first-ever cryptocurrency.

The blockchain is a very large decentralized computer. Everyone looking to earn some money could incorporate his computer’s resources in a blockchain. Whenever your computer finishes a certain task, you receive a small amount of money.

Unlike the traditional banking system, the transactions, and the users are verified by such decentralized computers. This decentralized system offers its users more privacy and independence.

6. Self-Driving Cars

During the past few years, you have likely heard about autonomous cars. At least, you’ve heard the news about drivers falling asleep while their car was doing its business. 

If you haven’t heard about autonomous, self-driving cars up until now, you’ve heard about Tesla.

Self-driving cars are here to stay. It’s a combination of the classic car, artificial intelligence, and the internet of things. All these technologies packed into a very smart, electrical vehicle.

If you are looking to take a nap while commuting, you should definitely buy yourself a brand new self-driving car. 

7. Cloud Computing

Cloud computing is a technology which lets you use other people’s resources to do your job. For example, similar to blockchain technology, you could deliver certain projects by using Amazon AWS or other similar platforms.

The first word, ‘cloud’ highlights the fact that it can be accessed from anywhere around the world. You can see a certain cloud whether you are here or 2 miles away, right? I don’t think we need to explain what computing means, do we?

8. Cybersecurity

Cybersecurity refers to a certain technology which helps us repel possible cyborg or alien attacks. Ha, got you!

The truth is, cybersecurity is a technology which protects your valuable data from getting into the hands of bad people. For example, the HTTPS protocol is meant to hide your information from the eyes of people with bad intentions. Instead of surfing the web and leaving trace information all over the place, you just send long alphanumeric strings of data.

9. Facial Recognition

Have you ever watched a James Bond movie? If not, what are you waiting for? If yes, have you seen the way MI5 together with James Bond spot the criminals while they walk the streets?

If the answer to the first question was no, I will explain it to you. Basically, they were using facial recognition technology. It can detect a certain person by identifying certain facial patterns and peculiarities. For example, the latest smartphones use this technology to help you unlock them faster.

Since the ‘30s computers and technology have come a long way. Considering the latest improvements to existing technologies and the appearance of lots and lots of new ones, the next few decades will be very fruitful.

The post 9 Future Technologies appeared first on SiteProNews.

Facebook is the king, for now, owning more active users than any other social media network. Obviously, you’re reading this post because you’re already familiar with Facebook, and you may probably know how much organic, free, and targeted traffic it may provide if leveraged properly.

As Mark Harvard, a Marketing Manager at ResumesPlanet points out: 

“Posting new posts (updates) on Facebook is a basic action that you can take, for free, with the purpose of attracting your potential customers’ attention. The higher purpose is to make sales (profit) and to improve the overall brand awareness and reputation of the brand (profit).”

Simply put, everyone can post content on Facebook yet very few pages manage to bring the desired social engagement. When a post has no likes, comments, or shares, it may seem that it lacks value, so people will immediately skip it.

Well, in today’s post, we’re teaching you how to improve your Facebook posts’ engagement performance. Pay attention to these 10 tips and do your best to implement what you learn here. 

1. Know Who You’re Addressing Each Post To

The first and most important rule before posting on Facebook is to know your target audience well enough before you expend time, focus, energy, and money to develop/curate high-quality content. After all, the content’s quality is high the moment it appeals to the person who’s reading it.

Exceptional Facebook posts do not only “appeal” to the prospect. They also inspire, motivate, and help the reader with various needs, problems, misunderstandings, and so on. 

The better you know your audience the more personalized your Facebook marketing will be and the more engagement, traffic, and revenues your business will generate.

2. Appeal to Your Audience’s Emotions

Every single human is an emotional being. If you were to make an emotional being do something, would you appeal to his reason and intellect or would you “go” straight for the emotions?

To improve the effectiveness of their posts, great Facebook marketers take the time to:

1. Understand their audience well enough by consistently testing and asking for feedback
2. They appeal to their audience’s emotions!

Pretty simple right? Know a person first and you’ll get to understand how that person thinks, behaves, and reacts. No matter what type of prospect you’re targeting, he/she may still be guided by emotions, as the majority of individuals are. Go for strong emotions such as curiosity, fear, anger, love, inspiration, etc.

3. Ask the Right Questions

A terrific way to engage your target audience is to ask the right questions. When people see a question, their mind cannot help but look for the answer. Even if their conscious mind doesn’t seek the answer, the subconscious will always do its work without being asked or commanded.

An easy way to go about it is to simply brainstorm 10 to 20 questions, which you believe that your target audience would love to discuss. Address the question and add a powerful visual element that doesn’t distract too much, 

4. Don’t Forget About Your Powerful CTAs

The average internet user totally lacks proactivity. That’s why you must never assume your followers will immediately take the action that you want after they’re done consuming the content of your post. 

To improve the engagement, you must specifically tell them what to think, what to do, what to click, what to buy, and so on. Use strong calls-to-action and your Facebook engagement will improve.

5. Post Only Relevant, Helpful, and Valuable Content

The key to both content marketing and social media success is to only post content that is extremely relevant, valuable, and helpful to your specific target audience.

Only a very small number of individuals will truly be interested in “5 Things to Look at in an Expensive Vintage Car” – it’s those people who have enough financial resources and passion to look after old, collection cars. If you post that for an audience that is highly interested and passionate in vintage cars, you will be relevant, helpful, and valuable to your audience and therefore you will improve the engagement of your social followers.

6. Look at the Competition and Find Unique Twists

How often do you take the time to sit and observe your competition? Big brands have entire teams dedicated to such tasks. They truly understand the importance of staying up to speed with the current marketplace shifts, along with the importance of their brand’s positioning in the market. 

Find your 5 biggest direct competitors and assess the actions, decisions, and changes they’re constantly making. Look at each of your competitor’s posts and “dissect” them by paying attention to the following aspects:

• The purpose of their post: education/leads/sales/brand awareness, etc.
• The source and length of their post: did they curate the info? Have they written it on their own? How long is it? 2 minutes read? Half an hour read? 
• How do they introduce their offer proposition? Intrusively? Mildly?

Take all the clues you get and find your own twists. Start posting in a unique way and your followers will remember you for it!

7. Find the Proper Time to Post

The members of your target audience have their “ideal time” of online activity. If they’re high-level professionals, it’s likely that they won’t be online during specific hours of the day. Therefore, they may login in the evening and miss the update that you’ve posted during the morning.

That’s why it is important to understand the hours in which you should post your content. You can find that out by consistently testing the hours of your posting and seeing which ones perform best.

8. Consistently Analyze Your Posts’ Performance

As I mentioned earlier, by analyzing your Facebook marketing activity, and especially the performance of your posts, you will find countless clues and feedback concerning what people like and dislike. You’ll find the best hours to post, and you’ll find what you shouldn’t post ever again.

The moment you identify positive optimization changes, put them into implementation and see how they perform. If you get it right, you’re ready to scale what you are doing. There are many Facebook analytics tools and software on the web, many of them offering a free version, so there’s nothing that should stop you from paying attention to the important statistics!

9. Measure, Find Patterns, Optimize, and Finally Scale

Last but not least, you’ll need to treat your Facebook marketing campaigns like a continuity, a journey, a process, instead of a result, achievement, or happening. 

Analyze and measure the performance of your previously posted content. Look for meaningful patterns that can tell you whether you’re doing it right or wrong. For example, if you post 5 updates with stunning pictures and you then post 5 updates with no pictures at all, and as long as you keep the description the same, your performance metrics will surely be different.

When you identify a better performance of a specific campaign, you should always find out what you did differently in order for the positive result to show up. Lastly, when you’re convinced of the change that produced the optimized result, you should immediately scale the process by posting or investing more!

Takeaways

True Facebook marketing expertise is a result of the same trial-n-error process that absolutely all human beings consistently experience in life. You fail, you get up, you try again. You fail again, you get back up again, and eventually, if you’re consistent, persistent, and hard-working enough, you’ll become a master at the game. When you’re mastering Facebook marketing, website traffic will never represent a problem again!

The post 10 Tips to Skyrocket Your Post Engagement on Facebook appeared first on SiteProNews.