You’re on board. You’ve seen the stats and heard the success stories. You’re convinced. Content marketing is a go. You’re ready to join 91% of B2Bs and 86% of...
Category - Writing/Content
Small and medium business sites tend to focus the bulk of their resources on attracting visitors. Advertising, SEO, content marketing, and social media...
This is quite a tall order, right? How can you possibly make sure that your SEO content is loved by both search engines and human readers? Oftentimes, people...
The reason why most small and medium-sized businesses do not get great results from their advertising and marketing is that in their marketing efforts they...
We are two months into 2018 and the social media landscape has begun to show its teeth. There are various trends that may seem pretty obvious but you’d...
I’ve said it before: content marketing and SEO go hand in hand. No, you don’t have to choose. No, you don’t have to prioritize. No, you don’t have to separate...
Many online businesses use content marketing these days and it’s not difficult to see why. According to Content Marketing Institute, it costs 62 percent less...
Everyone knows that the process of SEO is a slow one. You don’t get to the top of a Google (and stay there) without some serious time, effort and hard...
Online writing and offline writing is different as chalk and cheese. But then there are several areas when these two different mediums cross-pollinate making...
Marketing can be a complicated beast. It’s a beast that is constantly evolving, forcing savvy marketers to keep up with the latest trends and technologies. And...
Research has shown that companies which maintain an active blog on their website have seen a rise in leads by a whopping 67%. This is exactly why B2B marketers...
What exactly is a content marketing calendar? Why do you need one? Simply put, a content marketing calendar should be the place where you organize every piece...
As per the Yahoo report, spending on content marketing is set to rise by 186% in 2020. Brands who were a little hesitant about the potential of content...
One of your New Year’s resolutions might involve buckling down on your content creation. You might have pledged to direct more resources toward your content...
I don’t know about you, but I strongly believe that each New Year is a new opportunity to do something amazing. And I’m not talking about New Year’s...