Creating a website is not just about navigation and design. Effective web copy is also important to attract the attention of your online audience. Web content...
Category - Writing/Content
Not everyone blindly buys every product they come across. Unless you have an obscene amount of disposable income, you’ll want to make sure you’re...
Product descriptions are a crucial part of having a successful eCommerce business. Regardless of whether you’re using a dropshipping partner, such as camaloon...
Supercharge Your Inbound Marketing Using PR Techniques Inbound marketing is all about positioning your brand as the go-to choice for customers. You must...
“Evergreen content” is search-optimized content on topics that remain “freshly Green” or useful for readers over a long period. As the name...
Promoting an eBook is just as challenging as drafting one. The literature is designed for a platform that already has a plethora of information on every...
The Covid-19 pandemic struck us all hard and undeniably some of the worst sufferers have been small businesses. For many small businesses, shifting to an...
The practice of making your digital assets and marketing communications usable by everyone is known as accessibility. You ought to follow accessibility best...
It’s no secret that the job market is competitive. With so many people vying for a limited number of jobs, it’s important to put your best foot...
Content is everywhere. A TikTok here, a tweet there, an Instagram story lurking just behind the corner. The world isn’t short on content. Quite the contrary...
People want answers – and they want them fast. When Google introduced answer boxes the already short attention span of the average search user got even shorter...
Subjectively speaking, effective copywriting may be the most crucial aspect of a marketing plan. Copy is the voice of a business and how brands engage with...
“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is...
Guest posting continues to be one of the most popular off-page SEO tactics. Instead of waiting for reputable sites to link to your domain, you take a proactive...
You write compelling copy, research keywords, perform A/B testing, invest in paid campaigns, tweak page design, offer free materials and special discounts...