This is one of the reasons growing businesses worldwide leverage the platform to connect with a relevant audience and generate traction.

However, getting the intended audience to notice you organically can be pretty daunting. That’s why businesses run Facebook ads to convey their messages to the right audience.

Facebook ads are a great way to boost brand awareness and capture quality leads for your sales funnel.

It has proved to be useful for businesses around the globe and has helped them elevate their conversions by multiple folds.

However, a common challenge businesses often face when creating Facebook ad campaigns is whether they should go with Advantage+ or the manual ad placement option.

In this article, we will compare both options and discuss a few best practices that will help you choose the one that is best for you.

So, without further ado, let’s get started:

Advantage+ vs. Manual Placements

Advantage+, previously known as Automatic Ad Placement, is an option provided to you by Facebook that distributes your advertisements automatically without you having to go into the nitty gritty.

This option is often preferred by beginners, as it’s easy to use and allows them to reach more people with a limited budget. The Advantage+ placement option is more of a set-and-forget approach. So, it doesn’t require you to be an expert at ad placement.

With Advantage+ placement, the platform does all the work for you and automates the process, so you can have a hassle-free experience when running ad campaigns.

On the other hand, the manual placement option allows you to handpick the mediums where you want your ads to be displayed like feeds, stories, marketplaces, etc.

The manual placement option lets you have the steering wheel and allows you to tailor your targeting strategy. Here, you leverage only the placement mediums that you think align with your niche and will help you engage the intended audience.

So, one can say that manual ad placement seems like a better option to choose compared to Advantage+. However, there’s a downside to choosing manual ad placement, as it may consume more budget compared to automatic ad placement.

Plus, Facebook also recommends that advertisers go with the default automation set by the platform. Therefore, the selection of the best-suited method for ad placement can be tricky.

The following best practices may come in handy here and make it possible for you to choose an ad placement strategy that aligns with your goals.

1. Quality Over Quantity

When you choose Advantage+ to run an ad campaign on Facebook, the platform maximizes your budget to drive a particular action but barely considers the quality.

For example, if you run an ad campaign using Advantage+ to drive traffic, the platform will optimize the campaign to get you more visitors at the lowest cost. However, the audience you attract through your ad may or may not be relevant.

On the other hand, the manual option enables you to customize your ad placement and choose mediums with a strong likelihood of engaging the intended audience.

It’s reported that more than 86% of businesses leverage stories to engage their respective audiences. So, with manual ad placement, you may choose to display your ads on stories only and get better results from your campaign.

2. Testing Variations

When you choose the Advantage+ option, the platform instantly starts distributing your ad on the automatically selected placement mediums.

The platform consistently optimizes your campaign and incorporates the campaign’s learning to get you better results. However, it doesn’t support experimentation and deprives you of the option to test multiple versions of your ad with different placements.

For that, you may have to consider editing your placements manually and customizing your assets, like the text or visual content in your ad.

Testing different variations of your ads with different placement options may seem like a tedious process. But it ensures optimal utilization of your budget and helps you drive better results.

3. Pinpoint Targeting

With Advantage+, you can run your ad campaign effortlessly. You let the platform optimize your campaign and select the distribution options best suited for it.

This may serve as a benefit for beginners but can be a crippling experience for veteran advertisers.

It deprives you of the ability to pinpoint the intended audience profile(s) and select appropriate placement channels.

For your ad campaign to perform exceptionally well, you may want to consider excluding certain placement options as they may not bring you results on par with your expectations.

So, manual placement may be a better-suited placement strategy for you compared to Advantage+.

4. The Human Touch

Facebook ads have the potential to reach around 1.95 billion of the app’s active users. And that makes it one of the leading social media platforms with the highest ad reach potential.

That’s why businesses worldwide have been using the platform to run their ad campaigns. And the platform has been constantly improving its ad distribution based on the lessons learned from previous ad campaigns by businesses around the globe.

That said, the platform may not know more about your business or your audience dynamics than you do.

And for that particular reason, your ad placements may often require the human touch to deliver better results.

Placing your ads manually reduces the likelihood of the platform blowing your budget on placements that are just not right for you.

Advantage+ may give you more reach and is recommended by the platform. But manual placements will help you ensure that you’re efficiently utilizing your budget and conveying your message to an audience that’s likely interested in what you have to offer.

It’s a Wrap

In this article, we compared Advantage+ with manual placement for Facebook ads and explored the four best practices that may help you choose the best option.

If we were to sum it up, manual ad placement is an overall better strategy when running your ads on Facebook. It allows you to dive deep and choose ad placements that work best for you.

However, if you are a beginner or inexperienced advertiser, it’s highly recommended that you choose Advantage+. It’s a safe option for you to get started, as you may not want to burn through all your budget and get no results.

As you get acquainted with the platform dynamics and gain in-depth experience, you may start micromanaging your campaigns and tailoring the placement options as per your liking.

But until then, it’d be best to stick with Advantage+ and trust the platform to optimize your campaigns for you.

The post Advantage+ vs. Manual Placements for Facebook Ads: 4 Best Practices You Need to Know appeared first on SiteProNews.

Are you tired of scrolling through your Facebook feed, watching others cashing in on their online ventures while your bank account remains stagnant? Well, it’s time to put an end to those envy-inducing posts and turn the tables in your favor. Imagine a world where your favorite social media platform isn’t just a source of entertainment and connection but a lucrative avenue for boosting your income. Welcome to the realm of monetizing your Facebook, where every like, comment, and share becomes a stepping stone toward financial success. Here are some ways to elevate your income by monetizing your Facebook:

Produce Videos Integrated with In-Stream Ads

In the bustling digital era, where content is king and attention is the currency, an extraordinary opportunity awaits those with a passion for storytelling and a flair for creativity. Imagine a world where your creativity becomes a currency, and each frame of your carefully crafted video becomes a catalyst for financial success. By seamlessly weaving in-stream ads into your captivating narratives, you unlock the potential to monetize your Facebook presence like never before. 

These videos become more than mere visual journeys; they become gateways to a realm where every view translates into tangible rewards. With each ad placement strategically placed within your content, you not only entertain and inspire but also open doors to endless possibilities of revenue generation. So, ignite your imagination, pick up your camera, and embark on a journey where your videos become not only works of art but powerful vehicles to elevate your income on the mesmerizing stage of Facebook. Let your storytelling prowess shine, and watch as your creativity becomes the driving force behind your financial prosperity.

Utilize the Facebook Marketplace or a Buy and Sell Group to List and Sell Your Items

With a few simple clicks, you can list your treasures, whether they be vintage clothing, rare collectibles, or handmade creations, and expose them to a vast network of eager buyers. The Facebook Marketplace and Buy and Sell Groups offer a dynamic platform where you can showcase your wares, captivate audiences with compelling descriptions, and negotiate deals that fuel your financial aspirations. 

As the virtual storefronts of the modern era, these digital marketplaces empower you to elevate your income, expand your online presence, and venture into the exhilarating world of e-commerce. So, dust off those hidden gems, unveil their hidden beauty and let the power of the Facebook Marketplace and Buy and Sell Groups propel you toward a realm of possibilities, where your entrepreneurial dreams can thrive and your bank account can flourish.

Earn Income Through Affiliate Marketing Partnerships

By aligning with reputable brands and promoting their products or services to your engaged audience, you can tap into a revenue stream that flows seamlessly alongside your passion and expertise. Picture a scenario where your recommendations become not just a gesture of trust but a pathway to earning commissions. With each affiliate partnership forged, you embark on a journey where every sale generated through your recommendations becomes a direct contributor to your bottom line. 

The allure of affiliate marketing lies not only in the potential financial rewards but also in the authentic connections you foster with your audience. By carefully curating and endorsing products that resonate with your followers, you establish yourself as a trusted authority, enhancing your influence and amplifying your earning potential.

Attract and Convert Website Visitors Into Online Shoppers

As you strive to elevate your income by monetizing your Facebook presence, the key lies in captivating those who venture onto your website and transforming them into satisfied customers. With the power of persuasive storytelling, captivating visuals, and seamless user experiences, you have the ability to entice visitors, guide them through the virtual aisles, and ignite a desire to make a purchase. 

Your Facebook platform serves as the gateway, piquing curiosity and driving traffic to your website where the real magic happens. By crafting compelling content, optimizing your product pages, and nurturing customer relationships, you can create an irresistible shopping experience that resonates with your audience’s desires. Each click, scroll, and interaction becomes an opportunity to showcase the value, quality, and uniqueness of your offerings, convincing visitors to make that final leap from browsing to buying

Organize and Host Exclusive Online Events with Paid Admission

Picture a scenario where you become the master of ceremonies, curating immersive experiences that engage, entertain, and empower participants, all while generating a steady stream of revenue. By organizing and hosting exclusive online events with paid admission, you unlock the power of your Facebook platform to gather like-minded individuals eager to be part of something extraordinary. 

Whether it’s a virtual workshop, a live webinar, or a captivating online conference, your expertise, and passion become the foundation for a transformative experience. Participants willingly invest in these exclusive events, knowing they will gain invaluable knowledge, network with peers, and indulge in memorable moments. With each paid admission, your income soars, as you deliver unparalleled value and forge lasting connections within the digital realm. 

Conclusion

As we conclude this transformative exploration of monetizing your Facebook presence, a world of boundless opportunities beckons you. Facebook, a global hub of connectivity and community, holds the key to unlocking your financial aspirations. It’s a realm where passion meets profit, creativity thrives, and dreams are transformed into tangible success. Whether you’re a budding entrepreneur, a content creator, or an established business, the power to elevate your income lies within your ability to harness the vast potential of Facebook. 

It’s not just about building an online presence; it’s about crafting an engaging narrative, fostering meaningful connections, and captivating an audience that resonates with your unique offerings. Your Facebook platform becomes a canvas, where every post, every interaction, and every shared moment has the power to inspire, influence, and propel you toward new heights. So, seize this moment, embrace the digital revolution, and let your entrepreneurial spirit soar. Elevate your income, seize the opportunities that await, and embark on a remarkable journey where success and prosperity become your constant companions.

The post Elevate Your Income by Monetizing Your Facebook appeared first on SiteProNews.

Mark Zuckerberg, the CEO of Facebook and now Meta, made the announcement during the company’s annual Connect conference, where he spoke about the metaverse as the next frontier for technology. He described it as a place where people could be present with each other in a way that isn’t currently possible with the internet we have today.

Since the announcement, there has been significant attention on Zuckerberg and the company’s move towards the metaverse. Many have questioned the practicality and feasibility of the idea, while others have raised concerns about the privacy and security implications of virtual reality technology.

One of the most significant challenges facing Meta is how to make the metaverse accessible to everyone. Currently, virtual reality technology is expensive, and the hardware required to run it is often out of reach for the average consumer. Zuckerberg has acknowledged this, saying that the company will work to make the technology more affordable and accessible to people around the world.

Another significant challenge facing Meta is how to ensure the privacy and security of users in the metaverse. Virtual reality technology raises concerns about data collection and surveillance, as users’ actions and interactions within the metaverse could be recorded and analyzed by companies and governments.

To address these concerns, Meta has stated that it will prioritize privacy and security in the development of the metaverse. The company has said that it will give users control over their data and provide transparency into how it is being used. Additionally, the company has pledged to work with regulators and policymakers to ensure that the technology is developed in a responsible and ethical manner.

The move towards the metaverse has also raised questions about the future of Facebook as a social media platform. With the company’s new focus on virtual reality, some have speculated that Facebook could become less important as a social network and more important as a provider of virtual reality technology.

However, Zuckerberg has stated that Facebook will continue to be an essential part of the company’s strategy, and that the metaverse will build on the existing social network. He has said that the metaverse will provide new ways for people to connect and share experiences, but that it will also incorporate existing social media features, such as news feeds and messaging.

The move towards the metaverse has also raised concerns about the impact on physical reality. Some have argued that the metaverse could lead to further disconnection from the physical world, as people spend more time in virtual reality environments. Others have raised concerns about the environmental impact of the technology, as the energy required to power virtual reality hardware could be significant.

To address these concerns, Meta has stated that it will work to minimize the environmental impact of the technology and promote responsible use of the metaverse. The company has also said that it will explore ways to integrate the metaverse with physical reality, such as through augmented reality technology.

The move towards the metaverse is a significant shift for Facebook and the broader technology industry. It represents a move away from the current model of the internet, where people interact with each other and digital objects through a two-dimensional screen, towards a more immersive and interactive experience.

However, the success of the metaverse remains uncertain. Many challenges must be overcome before it becomes a mainstream technology, and it is unclear how people will react to the concept of spending significant amounts of time in virtual reality environments.

Despite the challenges, Meta’s move towards the metaverse is an important development in the technology industry, and it will be interesting to see how the company’s plans for the future unfold. If successful, the metaverse could represent a significant leap forward.

The post How Meta will Change Social Media appeared first on SiteProNews.

We’re still getting used to the new Facebook layout and all of the changes it’s bringing. But have you changed your content marketing strategies to match? If not, we’ve got three shifts you should be aware of when marketing on Facebook.  

Why is Facebook Marketing Important? 

The vast majority of businesses are already active on Facebook; a whopping 200 million businesses around the world take advantage of the site’s free marketing tools. If your company isn’t one of them, it should be! 

If you’re looking to reach your audience on social media, it’s very likely you can find them on Facebook, no matter their age, gender, location, or any other demographic factor. Facebook boasts nearly 3 billion active users every month (that’s about a third of the world’s population). 

Facebook makes it easy to engage with your audience, which can boost your company’s reputation and turn casual viewers into dedicated customers. The platform is also a helpful avenue for promoting sales, specials, events, new product launches, or any other information your audience should know about.  

What are the Changes? 

Before the changes made to the home page, Facebook users had all of their content displayed on the same Home feed. Posts from friends, business pages, sponsored ads, and more were all lumped onto the same page, making it difficult to navigate to specific content.

But now, Facebook offers two distinct Feeds to allow users to better personalize their experience. The change also lets businesses separate their content marketing campaigns based on which Feed they want to appear on (we’ll come back to that point!). 

Here’s how Facebook summarizes the shift: “While Home is where you’ll increasingly find community through your passions and interests, you can continue to stay up-to-date on the people and communities you care about most in Feeds.”

The Home page is the first thing a user sees after logging into Facebook. Users can create Posts and Reels or see friends’ Posts and Stories. The Home page also takes advantage of cutting-edge machine learning technology to rank content based on how relevant and valuable it is to the individual, providing customized recommendations with every scrolling session. 

The Feeds page lets users keep up with the content they’re already interested in. Here, you won’t find any “Suggested for You” posts, though you will find ads. Users can mark pages as Favorites to scroll through their content at a glance, or they can explore other Feeds categories like Friends, Groups, Pages, and more.

How These Changes Impact You

Now that you know how Facebook has changed, you can determine how your content marketing strategy should change with it. 

1. Increased Reach Garners a Bigger Audience

The Home tab’s new design naturally encourages discovery, so your company’s ads and profile will automatically be recommended to your most promising users. You’ll find that your audience increases (or perhaps has already increased) without any concrete action on your part. 

A few years ago, a Facebook post would only have an organic reach of around 6% of that Page’s total likes. But now, with a dedicated place to explore the platform and learn about new companies and content, Facebook has made it much easier to gain that precious organic traffic. 

With that being said, it’s important to ensure you’re creating content specifically for the new viewers you’ll be reaching, which leads us to our next point! 

2. Two Feeds = Customized Content for New and Returning Viewers

Now that Facebook has two feeds for users to explore, you’ll need to make sure your content is tailored for each of them. Viewers who see your content on their Home page are likely seeing your company’s work for the first time, while those who see you on their Feeds tab have probably already interacted with your brand in some way. 

While the changes don’t have to be major, it’s not a bad idea to create unique content for new users (Home tab) and returning users (Feeds tab). Ads also appear on the Feeds tab, so you should consider a specific remarketing campaign here as well.

If you want to go the extra mile, you can take advantage of the various sections of the Feeds tab beyond simply running ads. For example, the Feeds tab lets users keep up with their Groups. You might consider starting a Group that’s relevant to your audience as well as your company. 

For instance, if you sell cookware, you could start a Group for recipe ideas. If you run a bookstore, you could launch a Facebook Group to run a virtual book club or to encourage users to recommend their favorite reads. In this way, users can engage with your business and build a unique community at the same time. 

3. The Algorithm Emphasizes Valuable, Relevant Content 

The internet at large is beginning to value the user experience above all else. Google’s recent “helpful content update” is just one example. Facebook is following suit by prioritizing content that is most valuable and relevant to the individual user.

While you’re creating your content strategy, remember to make content based on what your audience wants to see, not what you think the algorithm will prefer. Not only will you come across as more authentic and human to your audience, but you’ll see a boost in your organic traffic at the same time. 

There’s a good chance that you’ll want to create more social media content than you had previously been handling. To keep up with your ideas, posting schedule, and metrics, create a content calendar and share it with your colleagues. Everyone will be on the same page for every project so nothing slips through the cracks. 

Need Help with Your Facebook Content?

Facebook’s new Home tabs are causing many companies to re-evaluate their current content marketing strategies. If you’re seeking guidance in updating your strategy or creating relevant and lucrative content, consider working with a content vendor like WriterArmy. With a decade of experience in the industry, their team and dedication to customer service make them one of the most trusted content agencies in the country.

The post 3 Ways Facebook’s New Home Feed Will Impact Your Content Marketing Campaigns appeared first on SiteProNews.

Considering Facebook has an average of 1.62 billion daily visitors, paired with a worldwide advertising audience of 2.168 billion, there is a huge opportunity to reach a large audience through the use of Facebook ads as a business.

That said, with such a saturated market, how can you make sure that you’re making the most out of your business’ Facebook ads?

4 of the best facebook ad tips for businesses include:

1. Include a clear call to action.
2. Select visuals that are relevant to your ad copy.
3. Use Facebook ad targeting to your advantage.
4. Avoid overwhelming your target audience with lots of information.

1. Include a Clear Call to Action

The first tip that you should remember when creating your Facebook ad is to include a clear call to action (CTA).

This is important because an effective call to action can help to increase conversions and sales. In fact, when applied to emails for instance, CTAs can result in a 15% increase in conversion rates, emphasising how important they can be to bolster your Facebook ads.

Luckily on Facebook ads this is super easy to achieve by adding a call to action button in Ads manager. By adding a ‘Shop Now’ or ‘Learn More’ call to action, you will help to reinforce your ads. 

Regardless of what your call to action is, you need to ensure that it’s clear and personal to the consumer.

This is because you can miss out on valuable opportunities to generate traffic and increase sales, therefore missing out on revenue, if the call to action isn’t clear and accessible.

2. Select Visuals that are Relevant to Your Ad Copy

Another tip to remember when creating your Facebook ads is to select visuals that are relevant to your ad copy.

Visuals shouldn’t only be ‘appealing and engaging’, though this is important. It’s also crucial to ensure that they are relevant to your ad copy.

This comes down to the fact that your ad campaigns should fit seamlessly into the rest of your content, and if they’re not relevant, then you’re failing to support the message that your marketing copy is supposed to convey.

Think of your ad visuals as an extension of your ad. As such, they should reflect the copy that has been written for the ad in question.

3. Use Facebook Ad Targeting to Your Advantage

To make the most out of your Facebook ads, a big tip is to use Facebook targeting to your advantage.

So, what is Facebook ad targeting? As the name suggests, Facebook ad targeting is a feature that you can utilise on your ads to ensure that your ad reaches the right target audience. 

Despite the fact that Facebook will ‘automatically show your ads to people who are most likely to find your ads relevant’, targeting your ads is an additional guarantee that your ad is going to appeal to a specific audience that is already interested in your product.

As such, these people are therefore more likely to convert, meaning that you’re getting the most out of investing in Facebook ads.

Ad targeting as a process, then, helps you to write ads that are likely to be a hit with your target audience, thus helping to generate more interest and sales for your business.

4. Avoid Overwhelming Your Target Audience with Lots of Information

Last, but not least, to make the most of your Facebook ad, you should avoid overwhelming your target audience with lots of information.

Not everyone has time to consume large chunks of information. Think about it. How many times have you scrolled past an ad that had a large block of text?

Considering you need to grab your audience’s attention within 8 seconds, you don’t want to flood your ad with so much information that your target audience scrolls past it.

As such, to ensure that you’re getting the most out of your ads, you should keep the copy on your ads concise and relevant. 

Convey the message you’re trying to get across quickly and do so through using simple language, as you want to maximise your chances of grabbing the attention of consumers and maintaining their interest.

In addition to this, you should also use engaging and eye-catching visuals that support the message of your ad, as this is much more effective and will remain in your consumer’s minds for a longer period of time.

The post 4 of the Best Facebook Ad Tips for Businesses appeared first on SiteProNews.

The more I run Facebook ads, the more I find that it is like investing in the stock market. You must control your emotions and stay calm when things go up and down.

1st Lesson – Do Not Be Reactive

Some marketers asked me- “hey Ted, I optimise my campaign every hour; why is it my results are still so bad?” Then I tell them this is precisely the reason why! One beginner mistake is touching the campaign too much and over-optimising. These advertisers launched their campaign, found that the results were not good, and then they made more changes to the campaign, and the results got even worse, and they made even more changes, and the vicious cycle continued. That was what happened to me early on. I thought that if I did more, then I would get more results. But it doesn’t work that way. Here’s the thing: once you launch your campaign or make changes to your ads, you must wait at least 48 hours before making any more changes. You have got to let the machine do its thing. Machine learning needs time to take effect. When you interfere, you are meddling with machine learning. And the machine learning is the most crucial part of Facebook ads.

Let’s say things are going well, and suddenly results drop. Once again, as advertisers, we need to keep our cool. We should not panic and have a knee-jerk reaction. There is something called fluctuation. In the stock market, there is fluctuation. In advertising, there is also fluctuation. Why? The common denominator between these two activities is human beings. The other side of the table is human beings, not robots. Human beings have emotions and do not behave in a fixed pattern.

It is only when you aggregate data then you will see patterns. Some marketers see the results drop, panic, and ask me, “Ted, this whole morning has no leads, I think the campaign is dying, or Facebook is dead?” I tell them, “no, this is fluctuation.” Some statistics 101, you can only draw conclusion after gathering enough data. One morning is not enough unless you spend a big budget, 10k per day or more. Rule of thumb, assuming a 2% average conversion rate, you need at least 100 clicks to achieve statistical significance and be able to conclude if it works.

2nd Lesson- Facebook Ads Have No Place for Ego

I can’t tell you the number of times I have been surprised by FB ads. There are many times I presumed something would work based on past data, but it doesn’t, and vice versa. E.g., We made a recent free giveaway offer for a renovation campaign, and it was supposed to work but didn’t. In another case, we ran a campaign to promote a defibrillator as a Father’s Day present, and it worked well even though I didn’t think much of it. The problem with FB ads is not the unpredictability; the problem is when we get emotionally attached to our ads or campaign.

This is the biggest mistake I made early on, which was to become too attached to my ads. There’s this thing that all marketers are prone to, which is the Ikea effect. When you build a piece of furniture with your hands, you tend to like it more. You are invested in it. You don’t want to throw it away, even if it is broken or ugly.

Likewise, we all had the experience whereby we favour a particular ad and swear by the advertisement to the end. Even when the results show that this ad is not working, we hold on to it. We don’t want to cut off the ad because we think it will work eventually. We become emotionally attached to the ad.

However, like investing in the stock market, you must be logical. As marketers, we have to be rational and make decisions based on numbers. If it doesn’t work and is statistically significant, we must cut off the ad. Advertising legend David Ogilvy said that a good marketer is a poet and a killer. On the one hand, you have to take pride in your work, but you also have to ruthlessly kill it and replace it if it is not working. Don’t let ego be your stumbling block.

Running Facebook ads is a humbling experience. You are proven wrong whenever you think you have become an expert. Personally, even though I have seen at least one thousand ads across more than 20 industries that we are helping, I cannot predict which ad works and which ad doesn’t work with more than 60% accuracy.

We cannot predict because many factors exist in a Facebook ad campaign. As marketers, when we create or analyse ads, we always look at them through our lens. We bring our notions, assumptions, and perspective, which is different from that of the target audience.

This is also what I like about modern marketing vs traditional marketing. In conventional marketing, everything is subjective. You have to assume and guess. However, in modern marketing, we have data for everything. So, we can tell objectively if an ad is effective or not. We use numbers to make decisions, not expert opinions.

The Final Lesson – More Technical Rather than Mindset Driven—The Importance of Messaging

Facebook is removing a lot of their interest targeting this year. Many advertisers are panicking and going nuts. But for us, we saw it coming. Facebook has been building up on its machine capabilities over the years. In several of our campaigns, we targeted broad, like 1 to 2 million people or even the whole of the country, and the campaign worked better than when we used specific targeting.

Why? This is because when you set targeting manually, you restrict the machine from doing its work. When you remove all targeting, you are giving the machine free play. Here’s the thing: the machine is smarter and is doing a better job finding the target audience than us, as long as it has enough data. So, I am not surprised Facebook is removing several targeting options. They are confident in their AI and machine learning targeting.

What I learnt is to focus on the messaging. When you get your messaging right, you are doing the targeting. The right group of people clicks on your ad, and Facebook collects data so they will find more people who are similar to the initial sample group. That is how you scale the campaign. This year and the following year, you should continue to get good at messaging.

So, there you go, the 3 lessons of Facebook advertising comes from our experience of spending a lot of money on Facebook ads. Don’t be reactive, don’t be egotistical, and focus on messaging. You will do very well if you follow these 3 lessons.

The post 3 Lessons I Learned After Spending $5 Million on Facebook Ads appeared first on SiteProNews.

What is the Facebook Debugger?

The Facebook Debugger is a free tool that allows you to review, edit, and control how your content is displayed on your Facebook post. For some users, Facebook may incorrectly display the wrong image or text. If this happens to you, you can run the Facebook Debugger to make changes to identify problems so you can fix any issues for your post. This is very helpful for those posting a lot of lead ads on Facebook and many other benefits.

How to Use Facebook Debugger to Fix Posting Issues

If you encounter a problem with your Facebook post preview, the follower steps should be able to help you resolve any issues you have with incorrect content.

1. Run the Facebook Debugger

To access the Facebook Debugger tool, visit the Developer Tools page on the Meta for Developers website. Then select Sharing Debugger. You can also navigate directly to the page here.

If you are already logged into Facebook, you should be immediately taken to the Sharing Debugger tab on the website. If not, you’ll be instructed to enter your login credentials to continue.

On the Sharing Debugger tab, enter the URL of the website you want to check. Press “Debug” once it’s entered.

2. Review the Open Graph Markup

Once the page loads, you’ll see a full report about your site. You’ll also see other pieces of information, including the date of collection, the response code, the canonical URL of the page, and a preview of your blog post or page.

If there are any errors with your post, you’ll see them as well in your report.

• Extraneous Property: This error means that Facebook doesn’t recognize your site’s Open Graph property. It can also mean that the property on your site has expired.
• Inferred Property: You will see this error if Facebook can’t locate your image or if you have too many image properties for your post. This can also occur if your image is too small.
• Parser Mismatched Metadata: This means you have minor mistakes in your text (ex. extra spaces or incorrect date formats).
• Share App ID Missing: You will get this error if you have not correctly entered the app_id on your site.
• Open Graph Errors: If there is a problem pulling information from your site, you will see a list of open graph errors. These errors can be about your site name, description, or page title.

3. Fix the Issues

Once Facebook scrapes your site, you might notice incorrect information on the report. In some cases, the problem could be with your Open Graph tags. Scroll down the report and find the og tag descriptions.

The information shown in the og tags should correspond with the content shown on your Facebook post. If they do not match, you will need to open up your website HTML editor to fix the issue.

Missing images

Your post needs an image before it is set live. If there is no featured image, then Facebook will automatically pull one, which may or may not match what you want to post. To fix this problem, make sure that your blog post or site has a featured image.

Old or Incorrect content

If Facebook shows outdated images or titles, it could be a caching issue. In this situation, you’ll need to clear your WordPress and Facebook Cache.

Image resolution

Facebook requires a featured image at least 200 x 200 pixels in size (although bigger is perfectly acceptable). If the image is too small, it might be blurry or not get pulled in at all. So make sure that you are using an image that is larger than 200 x 200 pixels.

Missing App ID

You may get the Missing fb:app_id when running the Facebook Debugger. This means there’s no app ID associated with your site. Although it’s not required, it can help you analyze your campaign vis Facebook Insights. To add your Facebook app ID, log into WordPress and open YoastSEO. Then navigate to the Facebook tab, and you’ll see a box to enter the app ID.

4. Clear Your WordPress Cache

It’s also important to clear your cache. For example, it’s possible that Facebook is showing the wrong preview based on previously stored data. Therefore, the cache should be cleared on your WordPress site.

5. Scrape Again

Once the issues have been fixed and your WordPress cache has been cleared, you should run the Facebook Debugger once more. In the report, click the button that says “Scrape Again.” You might have to press this button a few times before Facebook is able to load the correct information.

If you correctly fixed the necessary problems, you should now see your preview the exact way you wanted it to look.

6. Publish Your Post

Now you’re ready to publish your post on Facebook. Head back to your account and share your content with the rest of the world!

Conclusion

The Facebook Debugger is a simple and easy-to-use tool that all marketers or business owners should use before sharing content on the site. So, don’t stress if your encounter an issue with your post. As you now know, debugging the problem can be done in just a few steps!

The post How to Use the Facebook Debugger to Fix Your Post appeared first on SiteProNews.

What is Facebook’s Plan for the Metaverse?

Mark Zuckerberg describes it as a “virtual environment” that you can step into. It’s an endless world of interconnected virtual communities, where people can meet, work, and play, using virtual reality headsets, augmented reality glasses, smartphone apps, or other devices.

The virtual environment created by Facebook can also do things like go to virtual concerts, travel online, view or create art and virtually try on or buy clothes.

Facebook has launched a meeting software for enterprises, called Horizon Workrooms, for use with its Oculus VR headsets. Create a metaverse experience of seeing coworkers in a video call box, employees can join them in a virtual office, and users will be able to move between virtual worlds created by different companies.

The Benefits and Drawbacks of Changing Facebook’s Name to Meta

In the development of the virtual environment built by Facebook and at the same time changing the company name to Meta, there are pros and cons. Here are the results of my analysis of the pros and cons:

The Pros of Rebranding Facebook to Meta

The Metaverse Environment Is Centrally Designed

Many existing metaverse platforms are based on blockchain technology which makes central control impossible. Dave Carr, communications lead at the organization that runs the virtual world Decentraland, said: “In this virtual world, people are using cryptocurrencies to buy land and other digital objects in the form of non-fungible tokens (NFTs).”

By combining blockchain technology and NFT crypto, it will make it easier for people to sell limited edition digital objects like NFT, display them in their digital space, and even resell them to the next person safely as quoted by Reuters Carr also described Decentraland’s metaverse environment as decentralized and Facebook’s plans are likely centered.

Virtual Reality Is Getting More Popular

The reaction from early metaverse adopters said the inclusion of Facebook could increase interest in the virtual world concept in general, attract more users and support the development of multiple virtual worlds.

Tristan Littlefield, the co-founder of the NFT company nft42 and a metaverse user since 2018, said his first reaction to Facebook’s announcement was that a giant like Facebook is stepping in and just throwing billions of dollars away, could be a positive thing “because of the emergence of new people it will bring into space.

Support the Development of Multiple Virtual Worlds

This technology will also incorporate other aspects of online life such as shopping and social media. According to “The Metaverse” Document the right way to break through consumers’ ignorance of VR is to deliver what the users expect and want.

The document also states, that envision users developing virtual advertisements through a digital world, which is filled with virtual goods that can be purchased. In addition, there will also be virtual people who get married and spend time in this space called the ‘Metaverse’.

According to an analyst who follows new technologies, Victoria Petrock, “this is the next evolution of connectivity where it all starts to come together in a seamless doppelganger universe, so you live your virtual life the same way you live your physical life”.

The Cons of Rebranding Facebook to Meta

Increased Scrutiny of Facebook from the US Congress

Facebook is also facing increased scrutiny from the US Congress and the media after a former employee, Frances Haugen, leaked documents or reports dubbed the “Facebook Papers” revealing various problems on Facebook that were ignored and not resolved properly.

Internal research also reportedly shows that Facebook is aware of drug and human trafficking issues on its platform but has failed to take adequate action to address the issues.

To add to the growing story surrounding Facebook, a new report from The New York Times now claims that an internal study commissioned by the company found the “Like” button on the platform to be causing “stress and anxiety” among many users.

Meta Has Been Registered as a Trademark in The United States

The Guardian reported that the change of Facebook’s name to Meta was challenged by Meta PCs Arizona, a computer startup for gamers based in Arizona, USA.

Zack Shutt, the co-founder of Meta PCs, said the company was listed in November 2020, and their team was not aware of Facebook’s plans to use Meta for rebranding, until last week when Facebook CEO Mark Zuckerberg announced it.

He revealed that Meta had been registered as a trademark of his company’s products, and received an official certificate in August 2021, or about two months before the change of Facebook’s name to Meta.

Zack Shutt and another Meta PC founder, Joe Darger, said they would not sell the Meta name, for less than $20 million, if Facebook CEO Mark Zuckerberg tried to acquire the name.

Changing the Company Name Does Not Necessarily Increase Trust

Forrester’s Vice President and Research Director, Mike Proulx said that if Meta doesn’t take its (privacy and security) issues seriously, no doubt the same problem will come to Metaverse as well.

From the results of Forrester’s research which surveyed 745 people in the US, Canada, and the UK, the majority (75 percent) thought that changing the company name did not necessarily increase trust in Facebook.

One of the lawmakers from New York, Alexandria Ocasio-Cortez argues that Meta has the potential to be a bad threat to state institutions and also its users.

Summary

Will the pros outweigh the cons for the user? It’s hard to say when so much of what we know about the metaverse is speculative. It’s a big job, and we need the tech giants to take control because they’re the only ones with enough resources to bring the metaverse to life. As for how it turned out, only time will tell.

The post Pros & Cons of Rebranding Facebook to Meta appeared first on SiteProNews.

Today, businesses leverage social media platforms to get in touch with their audiences or target potential customers. For instance, online UK bookmakers often use social media handles to give out news, gifts, etc. This is because most of their audiences are very active on these platforms. As a matter of fact, social media is the best possible way to elevate a brand’s awareness, especially when it comes to gaming sites.

In this article, we will talk about some of the most popular social media platforms today.

What are the Best Social Network Sites Today?

According to the top social network analysis, some of the best social media platforms include:

1. Facebook

Founded by Mark Zuckerberg in 2004, Facebook is considered one of the largest social network apps today. It has more than 2.85 billion users (in July 2021) from different parts of the world. Apart from helping you network and stay in touch with your family and friends, Facebook also allows you to promote your products, brand, and business. You will find more than 65 billion Facebook pages of various companies or individuals, with approximately six million ads being promoted on the site. On average, a user tends to spend 58 minutes on Facebook each day. 

2. YouTube

In social network history, there is no other video-hosting platform that has done as well as YouTube. It was formed by three former PayPal employees Steve Chen, Jawed Karim, and Chad Hurley, in 2005. The platform allows users to upload and share videos, view them, and share, like, and comment on them. YouTube is accessible around the globe, and you can even create your own channels to upload any video you like. It has been estimated that 500 hours of videos are uploaded every minute on YouTube (as of 2019). 

3. WhatsApp

WhatsApp is a free messaging app that was intended for smartphones. It was founded by Jan Koum and Brian Acton in 2009. This app allows users to communicate with one another by sending text messages. Later updates also allowed the users to send photos, videos, voice messages, etc. Facebook acquired the platform for $19 billion in 2014, but the messaging app is kept separate from Facebook and its dedicated messaging Messenger app. 

4. Instagram

Instagram has been hailed as one of the best social network examples today. This app has proved to be quite useful for coaches, influencers, and product-based businesses. It was primarily launched as a platform to share photos and videos. Later, the app also allowed users to send messages to one another, similar to the WhatsApp platform. Instagram was founded by Mike Krieger and Kevin Systrom in 2010 and quickly registered a million users within two months. 

It currently boasts 1 billion users (as of July 2021)

5. Facebook Messenger

Facebook Messenger is the dedicated messaging app by Facebook. First developed in 2008, the app saw a lot of updates and was revamped in 2011. Messenger can be accessed on Facebook. For mobile devices, you will need to download the Messenger app separately. The Messenger app has quite an impressive social network rating and allows you to chat and exchange files, photos, and videos. New updates allow you to send money and now include games you can play with your friends. 

6. Tumblr

Tumblr is a microblogging platform where you can post photos, videos, text, links, etc. The platform quickly became popular among teens and younger adults. Tumblr is very similar to Instagram in that you can follow other bloggers and interact with them. Unlike Instagram, where you need to upload a photo or video, you can simply upload a text on Tumblr or a combination of text and photo/video. Tumblr was founded in 2007 by David Karp.

Tumblr boasts 496 million registered accounts as of July 2021.

7. Google+

You don’t need a social network review to know more about Google+ which is the fourth iteration of Google’s social networking services, following Google Buzz, Google Friend Connect, and Orkut. The platform was very similar to Facebook, allowing you to post videos, photos, and statuses to your stream (or feed). Additionally, you could also have private chats with family and friends. The service was first launched in 2011 by Bradley Horowitz and Vic Gundotra but was discontinued in 2019.

8. Twitter

If you are looking for a platform that allows for the best social network marketing, then Twitter should be your top choice. You can post 280-character messages called Tweets and interact with other users. The platform is available for both mobile and desktop devices. Like Instagram and Tumblr, users can post content that appears on their followers’ feeds and vice versa. You can also accompany your Tweets with hyperlinks, gifs, videos, and images. Twitter was founded by Evan Williams, Biz Stone, Noah Glass, and Jack Dorsey in 2006 and has become one of the most important online news sources today.

Twitter boasts 186 daily million users as of July 2021.

9. Skype

Skype is a social networking platform offering voice and video chats with others via your mobile devices, tablets, and computers. It was founded by Janus Friis and Niklas Zennstrӧm in 2003. Apart from sending simple text messages, you can also send and receive digital documents, videos, and images. According to statistics, approximately three billion minutes are spent on the platform. More than two trillion minutes have been used on video calls alone up to 2017.

According to Microsoft, Skype boasts 300 million daily users as of July 2021.

Final Thoughts

The above-mentioned platforms are some of the best social networking platforms today. It is important to first understand the significance of social networks. Only then can these platforms be used for the benefit of your company or brand.

The post Which Social Networks Ranked First appeared first on SiteProNews.

It’s easy for some to make money on Facebook, perhaps due to their popularity. That’s why more businesses are turning to use influencers to boost their products’ views. However, for the average business person, making money on Facebook may be easier said than done. So what happens when your friends or small circle of followers aren’t intrigued by what you have to sell? How can you maximize the value of Facebook and make money while remaining relevant? Here are some tips you should consider.

Understand the Algorithm

It’s easy to find new friends or post videos, but if you don’t grasp the dynamics behind Facebook’s algorithms, you will end up expending more effort with lower returns. The aim is to make money easily anytime, anywhere. So, it helps if you talk Facebook’s language.

The algorithm follows through four natural steps in ranking your posts and understanding this is the key to unlocking Facebook’s potential. First, before deciding who gets to see what posts, the algorithm will do the following: 

• Inventory –The algorithm will start by taking stock of every post shared through the individual’s groups, pages, and friends.
• Signals – It then decides which signals are relevant based on the person’s past behavior. At the time of writing this article, Facebook’s algorithm places more weight on people’s statuses as compared to posts from pages.
• Predictions – The algorithm then mathematically calculates the most probable reaction from the individual to the post. This could either be read the story, share it, like it, comment, or totally ignore it.
• Score – Finally, the system tallies all these factors and arrives at a Relevance Score. Hence, posts with higher relevance scores will appear first in a person’s feed.

Some businesses understand this language and do their best to increase engagement. Gaming websites have followed suit and applied their understanding to make money online. Others attract clients to their websites through promo codes.

Make Money Engaging

Keep this in mind: Facebook is primarily a social network to meet friends, have fun, relieve stress, or simply pass out those downtime moments. If you come to Facebook with the sole purpose of making money selling, you’ll be in for a big disappointment.

Almost any social media or online marketer will tell you the importance of engaging with your clientele. It’s one way of building trust and increasing your consumer base. That takes time. We won’t offer you some cheap getaway methods to make easy money, like buying fake likes and fake followers. That may put a smile on your face in the short run but hurt your business significantly.

Create engagement by constantly interacting with your followers. First, understand your target audience and know what appeals to them. This could be through meaningful posts, funny clips, memes, images, and likes. It’s easy to make money just by typing, but you have to catch your reader’s attention and immerse them fully.

Groups and Marketplace

Whatever your product is, there is someone in need of it. You just need to make the right sales pitch to the right people at the right time. This calls for perseverance and consistency. Join local buy and sell groups that align with your products, write quality posts with links to your product using URL shortener to make money. You also have the option of joining a marketplace for your desired product. This way, you’ll reach more interested parties at once.

Learn from Others

You may not have the followers to launch a Facebook ads program. You may not even have the experience or know-how of how to make money from Facebook. But like with every skill, it’s something you can learn and perfect.

Check out what your competitors and other businesses are doing and assess how you can integrate their techniques into your business. Working with influencers also helps increase leads to your page or posts and shows your trustworthiness.

In Summary

Everyone wants to make money at home today, but it’s easier said than done. It requires effort, consistency, skill, learning, and relearning. It can be frustrating, but you’re well on your way to make some really good money if you do the right things.

What other social forums have you tried to market your products?

The post Maximizing the Value of Facebook Marketing appeared first on SiteProNews.

Although Apple touted the changes as responding to consumer concerns over privacy, many cynically assumed it was a direct attempt at hurting Facebook’s revenue streams.

There’s some merit to addressing concerns over the level of security offered by major companies. One study revealed that 87% of consumers would not do business with a company if they had any security concerns.

In the wake of data breaches around the world, including the leaking of the personal data of 530 million Facebook users in 2019, it’s no surprise that iOS 14 is popular amongst the general public.

But where do these tougher privacy rules leave businesses who need detailed data to finetune their ads, and what can they do about it?

What is the key change you need to be aware of?

iOS 14.5 was launched on Monday, April 26th, therefore the changes have already been implemented. Although there are a tremendous number of technical changes, there is one key change: the idea of initial consent.

Advertisers are now required to ask the permission of users to track them. All apps in the App Store are now required to show this prompt to conform with the requirements of the App Tracking Transparency framework.

It’s never been easier for users to opt out of advertising. Of course, users could always do this, but it required some initiative on behalf of the user.

Naturally, most people opted in. This meant businesses were able to track, collect, and utilize their data to sharpen their advertising campaigns.

What does this mean for your Facebook ads?

Unfortunately, small businesses must now adapt their advertising strategies to comply with the changes Facebook has been forced to make.

Here’s what you can expect from your Facebook ads served to iOS users:

• Less efficient ads.
• Less effective ads.
• Fewer website sales attributed to ads.
• Loss of ad personalization, which could lead to a 50% drop in revenue.
• Increased difficulty in reaching your target audience.

On the other hand, these disadvantages could well lead to lower click costs.

The growth in popularity of Facebook ads has meant rising costs. As recently as 2019, 85% of marketers were concerned about spiraling ad costs.

Are potentially lower costs worth the blunted impact of Facebook advertising? That depends on who you ask.

Here’s how you can adjust and adapt to Apple’s advertiser onslaught.

Exclude iOS devices from your future advertising campaigns

The easiest option is to simply exclude iOS users from your advertising campaigns. The new privacy changes aren’t universal and other operating systems aren’t required to implement these changes.

How long this lasts is currently unknown, but Android has announced no plans to follow Apple’s lead.

This is crucial because the fact is just 14.3% of Facebook users access the app via iOS. The vast majority are Android users, meaning you can avoid many of these changes simply by excluding iOS users entirely.

Set your eight campaign conversions

Facebook has launched the Aggregated Event Management (AEM) platform to coincide with the launch of iOS 14.5.

Businesses are limited to tracking just eight-pixel events per domain. What this means is Facebook will only track a maximum of eight conversion events. This could be anything from a website view to adding a product to a shopping cart.

You can set the order of priority through Business Manager > Events Manager.

The key is to set your rankings according to your overall business goals. You’ll need to take more care over this than before simply because of these new limits.

Compare 28-day attribution to 7-day attribution

Previously, businesses could always rely on looking up 28-day attribution. Apple’s iOS 14.5 has banished these changes, along with 7-day- view-through attribution.

Your historical advertising data will continue to be available via the API, so you can still download your old data.

The easiest way to plan for the future is to take the 28-day window and compare it to 7-day click conversions. This will offer you an idea of how your reported conversions will be impacted in the long term.

Launch campaigns outside of your primary conversion objective

Advertisers have been blessed by an all-encompassing Facebook pixel that does all the heavy lifting when it comes to tracking.

Lend more weight to your own website’s internal tracking instead. Remember, Apple’s privacy changes only apply to apps within the App Store. It doesn’t apply to your website, so you can get around most of the tracking restrictions after a user lands on your website.

This means you can run web visit campaigns through the Facebook pixel and then get your tracking framework to follow the rest of the user’s journey.

It won’t negate all of the iOS 14.5 changes, but it can limit their impact.

Break down your conversion flow on landing pages

Although Facebook cannot harvest as much data as it used to, it isn’t the death of custom audiences for advertising.

An easy way around this is to request user information earlier in the conversion process. Basic data types, such as first name, last name, and email addresses, can be uploaded back to Facebook for ad retargeting later on.

It’s a roundabout way of doing what you were doing before, but, again, it can help you focus on more engaged users who are more willing to supply you with a small amount of personal information.

Facebook Advertising Post-iOS 14.5: Conclusion

Regardless of your industry, targeting iOS users has become infinitely more difficult. However, by implementing the above strategies, you can still analyze your audiences and increase the effectiveness of your ads.

It may take time and money to get the results you were used to, but Facebook advertising is far from dead.

Adapt quickly and you can still run profitable ads on Facebook.

What have you done to adjust your advertising strategies to iOS 14.5?

The post 5 Ways Facebook Advertisers Can Survive the Apple iOS 14 Privacy Update appeared first on SiteProNews.

In the wake of the Apple iOS 14 privacy changes, Facebook wants to ensure that the advertiser is actually the true advertiser who they are claiming to be. Cookies and conversion tracking from the Facebook pixel are no longer possible with the new iOS 14 changes. The iOS 14 changes from Apple’s new AppTrackingTransparency framework will prompt all iPhone users to explicitly provide apps with permission to track their data which will have a significant impact on any applications that utilize this data for advertising.

It is recommended that businesses verify their domains themselves on Facebook Business Manager rather than have a digital marketing agency that works for them do so. Ensuring the business completes this verification allows for all aspects to be more transparent and offers the business absolute control of their domain.

Verify Your Domain: Step-by-Step Tutorial

1. First, access Business.facebook.com, navigate to “Business Settings” on the left side-bar menu. Scroll down and select the drop-down menu for “Brand Safety” and select “Domains”. Type in your root domain name (yourname.com) as prompted within the search bar and when it appears select it and press the blue Add button. 

2. Next, Facebook will ask you to verify the domain by adding the provided “TXT” record pulled from Facebook and onto your domain registrar. To do so, log in or access your domain registrar, navigate to the DNS records section. Domain Registrar Examples: GoDaddy, Bluehost, or Cloudflare. In the DNS records section, add a new Host Record. 

3. Within the new host record, the “Type” of DNS record that is to be selected from the drop-down menu is “TXT”. For the Name field enter and add an “@” symbol, if required. Inside of the content field section, paste the “TXT” record that was provided by Facebook to copy. Save the record.

4. Next, navigate back to the Facebook Business domain verify page and select “Verify”. This may take up to 72 hours for it to load or properly propagate. Once verified, a pop-up window with a green check symbol will appear stating that your domain has been verified.

Domain verification will allow the creation of aggregated web events. If your domain is not verified on Facebook, this will not be allowed. Without the ability to create aggregated web events, you will not be able to effectively track iOS users who access Facebook on iPhone devices.

The post How-To Verify Your Domain: Quick Facebook Tutorial to Survive iOS 14 Changes appeared first on SiteProNews.

9 Facebook Advertising Tips to Get Better Returns on Ad Spend

• Make ads feel organic – According to recent research, 55% of marketers say that content creation is their most important inbound marketing priority. I will leave it up to you to imagine how many brands are trying to do just that and pushing at least a portion of that content through advertisements and sponsored content. Suffice to say that users are beyond jaded when it comes to advertisements. Before they swear off your feed, use your creative skills to make your ads drive value – promoting your brand is fine, but there is no point to repeating the name unless the ads manage to actually engage – entertain/ inform/ distract in a span of seconds.
  
• Use your creative skills in video – There are more than 8 billion video views on Facebook daily. The video format has become the native language of the platform. With the rush of eyeballs, however, it has also become equally difficult to stand out in video. Unless you can pull off a Windows 8 with Lenka’s captivating oddball charms to the tune of Everything At Once, you are best off employing your creative skills in trying to stay authentic to your brand voice and most importantly, staying fresh.
  
• Your content must be crisp – Only Facebook videos that have a runtime of less than 21 seconds are likely to be viewed in their entirety. Do we need to say more? Whether it’s ad copy or video script – brevity is king.
  
• Maintain, but don’t overthink production quality – Production quality is very important in setting the tone of your brand. Is your brand quirky, rough and tumble or classy? Your production values speak to that inherent quality in your videos and your readers ascertain it intuitively without ever being told. Having said that, however, most brands tend to over do it in the production quality department to the point of compromising on their budget in other areas. This is unnecessary. Your viewers certainly expect a basic standard of quality when it comes to production values. But beyond a jarring switch up or down on that scale, they are simply too pressed for time to focus on it. Your content matters way more.
  
• Go with less formal ad copy – Even some of the biggest brands globally are breaking with tradition to favour more and more personalized and less formal ad copy. Users are too jaded to respond otherwise. Make your ad copy real and authentic, bet on an authentic connection with the reader, but keep the language light and fairly informal.
  
• Authentic and casual images – Following on from above, there is an over abundance of stock images and videos throughout the Internet. 
  Most of the time, your users would like nothing more than to burn them to cinders, if they had access to Vision’s X-ray eyes. While your budget constraints may limit you to using stock images over and over; try and break out of the pattern by employing local, amateur photographers to deliver some fresh, authentic and maybe completely casual snaps. Let your brand voice breathe freely.
• Play with emojis and reels – Emojis and reels are super fun and quirky. Even ‘serious’ like playing around with them, not to mention Gen X and Y users who seem to have developed a language based entirely on emojis and millisecond videos. Use them to your advantage, but maintain good judgement based on the content you are sharing and the tone of your brand’s voice. You could also seek help from brand voice experts at your local Facebook ad agency Los Angeles.
  
  
• Use geo-targeting – Most brands tend to overlook the importance of precise geo-targeting. But it will serve you well to remember that your audience in the digital age is always global (even when you may not be selling to them directly). Geo-targeting can be your friend.
  
• Use the Facebook Analytics tool – What gets measured, turns to ROI. That’s a phrase that we often use at our ecommerce Marketing Agency. If you are not doing it already, dig deep into Facebook Analytics to accurately measure and optimize the performance of your Facebook ads.
  
• Optimize your campaigns to drive better results – While most marketers are obsessed with campaign planning and execution; for brands just starting out on their Facebook ads journey, the process can be brutal. Campaigns, especially low-budget ones, simply take time to gain steam. But you can always optimize your campaigns to experiment and (hopefully) accelerate as well as drive better results. You can do this by simply assigning Daily or Lifetime budgets that are quite a bit higher than your planned budget. Don’t use Accelerated Delivery, as then Facebook will simply deliver ads faster while likely compromising on quality and cost. Once you have crossed a satisfactory threshold (say, around 10,000+ impressions), take the time to evaluate your campaign plan thoroughly to see what’s delivering results and what needs to be modified. After required modifications, lower back to your planned budget or even lower to match your total budget. 

Now that you’ve read our tips, consider reaching out to your local Facebook advertising agency to optimize your ad spends more effectively. 

The post 9 Sure-fire Facebook Advertising Tips for Better ROI appeared first on SiteProNews.

Fast forward to today, his words hold true with videos making up a significant portion of the user’s News Feed! In fact, the latest Facebook statistics show that approximately 100 million hours of videos are watched on the platform each day – making it one of the most popular social media networks for watching videos. 

Naturally, advertisers are quick to grasp the popularity of videos and use it in various forms to enhance attention towards their businesses. Facebook also says that around 81% of business pages share video content on the network while publishing seven video ads per month is the average ratio for most brands.

The Result…

• Video ads get 20% more clicks than an image
• Facebook videos are 10X more shared than Youtube videos
• Experts predict Facebook to garner roughly $10 billion in annual revenue from video ads alone in the next few years

Undoubtedly, Facebook video ads are one of the most excellent marketing strategies to leverage in the coming years! And if you are not using videos – you are probably missing out on one of the greatest techniques to engage visitors, increase engagement, and push leads. 

How to do it? And what are the best practices you need to follow? Find out below!

How to Create a Facebook Video Ad

Creating video ads for Facebook is a straightforward task. Simply follow the steps below:

1. Log in to the Business Account of Facebook and go to the Ad Manager tab.
2. Click on the ‘Campaign’ option and select ‘Create Ad.’
3. Choose ‘Video Views’ as your Marketing Objective. 
4. Set up Add Account by filling in the relevant information. 
5. Choose the demographics for your targeted audience. 
6. Set up Ad Placement by choosing between Automatic Placement or Edit (manual) Placement. 
7. Choose a format – Single video or Slideshow for your ad. 
8. Upload the video, keeping in mind all the specifications suggested below.

Best Practices to Create Effective Facebook Video Ads in 2020

Although there is no one-size-fits-all protocol in marketing, there are some factors that have proven to be successful for all. 

Let’s take a look at some of the best practices for Facebook Video Ads you should grasp in 2020. 

1. Make the First Impression Count

Marketers often make the mistake of ‘beating around the bush’ when it comes to the introduction part in their videos. 

However, the audience usually doesn’t wait too long for advertisements to get to the point. As a matter of fact, they get bored and move on to other video content.

Additionally, video ads have a short time frame – the approximate duration for an ideal video is between 5 – 15 seconds. This means that you literally have seconds to make your impression. Thus, the best practice to grab the viewers’ attention is to eliminate any formal introduction and get to the point immediately.

Because the duration for effective videos is so short, you’ll want to choose your words carefully for any content that’s to be narrated. If you’re not comfortable writing the video copy yourself, work with a professional copywriter who can help in scripting your message. 

2. Focus on Visuals, Not just the Sound

Facebook video ads are on mute by default. But interestingly, a LOT of people watch videos without sound. Facebook users have also gotten used to scrolling their feeds and watching videos on the go, in areas (such as bus, train) where increasing the volume may not be appropriate.

So, create self-explanatory videos. Invest in text overlays and sharp graphics to tempt them into watching. Make your videos informative, so the audience understands the message without the need for sound.

3. Think Mobile

This should go without saying – but make sure to have your videos optimized for mobile.

The majority of users access Facebook and other social media networks via their smartphones. Increasing amounts of Facebook’s video ad revenue come from mobile users.  Statista also reports more than half of digital video traffic comes from smartphones and tablets.

Because of this, keep mobile users in mind when designing the format of your video ad to ensure the best experience. 

4. Don’t Forget a CTA

Create a clear Call-to-Action (CTA) to show your audience the specific action you want them to take. The CTA can be customized as per your business requirement to Shop Now, Learn More, Get in Touch, etc. 

But do you know the best placement for a CTA in your video ad?

It is a common practice in blog posts to include a call-to-action at the end, but when it comes to video ads – the middle of the video has the maximum conversion rate.

Research also shows the conversion rate for a CTA in the middle of the video ad to be 16.9%. The same CTA included at the end has a conversion rate of 10.9%, and in the beginning – 3.15%. 

5. Target the Right Audience

It is a known fact amongst marketers that not every user on Facebook will be interested in watching video ads. And certainly, not everyone can be a prospect!

By selecting Custom Audience in Facebook Ad targeting, you can identify the right people who have viewed your video previously or are more likely to engage with your product/services.

This will help you to shortlist your primary audience and target those who have a better chance of converting. It will also improve the interactive experience for potential customers and leverage better relationships and trust with your brand. 

6. Keep an eye on the Video Metrics

Understanding analytics is a key practice of savvy Facebook marketers. 

Mark Zuckerberg’s flagship network has dedicated video ad metrics that help marketers analyze how many people watch the video, the average duration of the video watched and clicks each video receives. 

The video ad metrics give you an insight into what is working and what is not! It will also help you plan out better videos for the future and ensure that you are giving users the content they can best resonate with. 

7. Go for Variety

Experimenting with various types of video is the best way to understand your audience, avoid major pitfalls, and reach your target business goal more efficiently. Besides video ads, there are many types of videos you can add to your social media marketing protocol.

These include:

• Live videos
• Facebook Stories
• Informational content
• Tutorials or how-to’s
• Behind the scenes of production or the office premises
• User-generated content such as their testimonials or videos of them using your product/services

Final Words

With the tips in this guide, you can now easily create Facebook ads to promote your products, engage with the viewers, and enhance brand awareness. 

So…What are you waiting for? Integrate video ads into your marketing strategy and further promote the message of your brand.

The post 7 Facebook Video Ads Best Practices in 2020 appeared first on SiteProNews.

Use Eye-Catching Images

Choosing an eye-catching image for your Facebook ad doesn’t mean it has to have a bright neon color or zebra stripes just to garner attention. Instead, it should look different from what a lot of other Facebook users and marketers are posting – and there are two simple ways to do that.

First, use contrasting colors in the image so that the focal point stands out from the rest of it. Second, choose an image that doesn’t have too much going on – if the image is cluttered, users won’t know what to focus on, so they’ll simply scroll right by.

Also, since you’ll be advertising on Facebook, stay away from a blue and white color scheme. Yes, it may have high-contrast, but it’s going to blend in with the platform, and users may even mistake it for an ad from Facebook itself.

Include a Person in Your Image

Even if you sell computer software or prefer illustrations to photos, it’s best to run Facebook image ads that feature real people, at least some of the time. Showing an actual person interacting with your brand in some way can drive more engagement. You want to show their face, too, not just part of their body. For example, don’t only show the model’s feet if you’re selling shoes. In general, people pay closer attention to ads that show a person’s face, and it’s likely you’ll see higher engagement with those ads.

Ritual / Facebook Ad Library

If you’re not sure if this is the right option for your company, split-test your ads: Using the same exact copy in both ads, run one with an image that features a person and a second with an image that doesn’t. See which one performs best.

Don’t Be Afraid of Illustrations, Though

Now, if it’s impossible to get a human into your images without relying on stock photos, you can still get traction out of an illustrated ad. A lot of companies, particularly those in the tech field, rely on illustrations instead of photos – they can be a lot easier to produce, in some cases. Make sure your illustrations are branded (they use your colors and have your logo, for example) and that they’re clear to understand. You can use icons in your illustrations, which should be recognizable by most people in your target audience, to convey information without taking up space with text.

Show Your Product Being Used

If you’re promoting a product, some of your Facebook ad images should show that product in use. You want to showcase how easy it is for users to work with what you sell. Or, you can illustrate the benefits of the product. Either way, if you put the product in the hands of a human, it’ll be a much more compelling image because consumers will be able to picture themselves using it, too.

You can do something similar if you’re promoting a service instead of a product. For example, if you’re creating an ad for a beauty salon, you can show a person getting a haircut or reacting to her makeover. Or, you can have someone sitting in your restaurant, being served the main course.

Target Imagery to the Location

Hopefully, you’ll be running different Facebook ads for different geographical locations. Even if the copy stays relatively the same, your audience demographics and imagery can reflect the specific area where consumers live (or work, are traveling to, etc.). The images you use should be representative of those areas. For example, if your ad is targeted to Los Angeles residents, you wouldn’t show a snowy landscape. If you’re trying to reach people in New York City, you probably won’t want images of farmland.

Add (Some) Text

First things first: Facebook ad images cannot be covered with too much text – you have to keep it to under 20% of the image, which doesn’t give you too much leeway. However, a few words that serve as a sort of sub-header can convey the most important information to the viewer, like the fact that there’s a sale going on or that a new product has just been released. Plus, if the viewer doesn’t bother to read the rest of the ad copy in the description section, they can still grasp the point of the ad – and maybe even take action.

Note that if you use too much text on a Facebook ad image, Facebook will likely reject the ad, meaning you won’t be allowed to run it at all – so it’s not worth the time and hassle of creating a text-heavy ad image knowing it’ll probably get a hard no.

Save and Reuse Templates

Once you’ve found a few different image types that work well with your Facebook ads, save templates that you can easily fill in as you need more images for ads. Image design tools will let you create templates with space for images, text, your logo and other graphics. Then, you can just drop in the elements for that image and download the final version. Bonus: using templates ensures that your ad images always look cohesive.

Wrapping Up

When it comes to creating Facebook ad images, you have to first grab the viewer’s attention. Then, you have to deliver your brand message in a way that will make your product or service simply irresistible. With interesting, eye-catching images that meet the criteria that today’s consumers expect, you’ll have a better shot at increasing your ad ROI

The post How to Design Engaging Facebook Ad Images appeared first on SiteProNews.