Every year, Google, the most popular search engine, modifies the way its algorithms interpret data and rank websites that they find the most useful for consumers. It’s important for a business that wants to stay in the competition and make the most of its SEO investments year after year, to become acquainted with the new norms as soon as possible. Having foreknowledge regarding future updates and factors that can influence SEO and rankings is crucial for businesses to stay on top of the ranking game. If you are a proactive business looking to prepare for the future, you are at the right place.

In this article, we will discuss 8 SEO ranking factors that can influence your website’s ranking in 2023 and beyond. Read along to discover what will work in terms of SEO in the coming times and start implementing these factors in your SEO campaign to reap lucrative, long-term benefits. 

1. Mobile Optimization

While you may think mobile phone optimization is an outdated ranking factor, it isn’t. Google is still favorable to mobile-friendly websites and in fact, has introduced a mobile-first indexing factor where the algorithms will first crawl the mobile version of your website to index and rank it on SERPs. It’s important to keep optimizing your website for mobile devices to ensure all the pages are ideally loading for the users. Since most users are going to access your website from their mobile devices, if it appears unorganized and cluttered, they may immediately leave it for your competitor’s better-optimized one which will decrease its CTR. A high CTR contributes to a website’s ranking which is why mobile optimization becomes even more important. You can leverage mobile usability metrics to gauge your website’s usability on mobile devices. 

2. User Experience

Google’s latest update focuses on the overall experience a website provides to users. As part of this update, the algorithms will analyze numerous UX factors of the website to determine its ranking on search results. These factors include a web page’s accessibility, the number of redirects it has, the amount of high-quality pictures and videos it contains, the way dynamic content like pop-ups load on it, and the length of the page among other usability factors. If you want your website to rank in 2022 and beyond, you should ensure it provides a seamless and enjoyable browsing experience to users. Try to make it as basic as possible enabling users to easily interface with it and quickly navigate to their desired content. Make sure it isn’t plagued by advertisements or has irrelevant content that can harm your rankings. 

3. Schema Markup

You can use schema to markup the content on your website, enabling Google’s algorithms to accurately interpret it and display it more frequently and precisely for relevant search queries. Marking up your content using schema will make your website more structured, enabling web crawlers to ideally index it and portray rich snippets under its link on SERPs. By adding microdata to the HTML script of your website using the schema vocabulary, you can control how Google portrays the meta description of your website. Rich snippets under your website’s link can make it stand out in the search results, significantly increasing its click-through rate. You can generate more organic traffic to your website using schema which has always been a ranking factor and is going to be so for times to come. 

4. BERT Algorithm

Google has recently introduced a new algorithm called BERT (Bidirectional Encoder Representations from Transformers) which leverages machine learning capabilities to deduce the intent behind a user’s search input. This algorithm helps the search engine to match users with the exact results that they intend to find when they put in a search query. In the coming times, with machine learning and natural language processing technologies evolving, websites that offer content best matching the user’s intent will be promoted up the rankings. If you want to rank in 2022, 2023 and beyond, you will have to include more content that matches your ideal customer’s search intent. 

5. Keyword Research

Keywords are indispensable when it comes to SEO and they are only going to become more important as SERPs keep getting advanced. With Google’s algorithms getting smarter and showcasing content from all around the web at the top of search results in the form of business listings, contact information, profiles and featured snippets, users end up not clicking any website at all for their search queries. They get all the information they need in an organized fashion at the top of search results thanks to Google’s high-performance algorithms. That’s why to get the clicks on your website despite this advancement in the algorithms, you will have to perform meticulous keyword research to unearth keywords that will constitute most search queries. 

6. Passage Indexing

Passage indexing is another of Google’s algorithms that leverages high standards of natural language processing capability to understand and index particular passages from long-form content on websites. These passages are then directly displayed on SERPs for relevant queries thereby helping users gain easy access to the precise answers they are looking for on the web. To make the most of this algorithm, you should publish more long-form, holistic content that covers every aspect of a topic. This can help you rank higher on SERPs for relevant search queries, now and in the future.

7. Voice Search Optimization

With the rising popularity of voice search assistants like Siri, Alexa and Google Assistant, voice searches are at an all-time high. Users can conveniently speak out their search queries without taking the pains to type. According to Google, 27% of the global population uses voice search on mobile. Furthermore, ComScore has reported that more than half of all smartphone users used voice search capabilities in 2020. Since spoken queries are much more conversational, long-tail, and unconventional, you need to optimize your content accordingly for your website to rank on SERPs. Try to use conversational keywords that resemble what users might speak out on voice search. Voice search is here to stay and so, optimizing your content for it is definitely going to help you rank in 2023. 

8. Video SEO

As an online business, you must already be aware of the benefits of video marketing. Google’s algorithms prefer informative and engaging videos and rank websites with embedded videos higher on SERPs. Video key moments is a search feature on Google that shows selected key moments from full-length, embedded videos on SERPs related to the search input. If you perform video SEO, you can now get additional benefits from it by helping Google identify key moments from your videos. All you have to do is use the seek-to-action markup to provide the web crawlers the URL structure to jump to a specific portion of the video. Google’s algorithms will automatically identify key moments using artificial intelligence capability. 

Conclusion

These are the 8 ranking factors that you need to be aware of this year and in 2023 to be in a pole position on search rankings. If the entire SEO technicalities don’t seem like your cup of tea, or you are a small-scale SEO agency looking to scale up cost-effectively and achieve real ranking results for your clients, white label SEO services should be at the top of your consideration.

The post The Top 8 SEO Ranking Factors You Need to Know in 2023 appeared first on SiteProNews.

White label is a wider concept. It covers a lot more than you could envision. Let’s find out.

What Is White Label SEO?

White label SEO comprises two concepts – white-label and SEO. White label is the concept where services offered by one company are used by a second company under its brand. While SEO is the total sum of activities that help your website to grow and gain organic traffic.

So, white label SEO (also referred to as SEO reselling) simply signifies that your agency offers SEO services to your clients under your own brand. But the clients are unaware that all the work is done by a white label SEO provider.

Benefits of White Label SEO

There are proclaimed benefits of using a white label SEO. But what can it offer to your agency? Why should you go for white label services instead of independent contractors (ICs), freelancers, or SEO experts? How would white labeling SEO have a positive impact on scaling your revenue?

To put it simply, if you possess all the resources to be able to afford an in-house SEO team then nothing like it. But if not, then you have white label SEO at your service. 

A professional white label agency can aid your business and serve the following benefits:

1. Scaling Revenue with No Extra Overhead

SEO is said to drive 1000%+ more traffic than organic social media does.

If you are an agency that isn’t equipped enough to offer proper SEO service to your clients, then hiring a white label agency is the best option. It helps you increase your agency’s revenue since there is no employee hiring, training, or customer enablement involved. Hiring a white label is much less costly than setting up a whole SEO team in-house. 

2. Experience and Expertise Hand in Hand

Collaborating with an SEO provider, you need not need to build a team infrastructure from scratch. You can take advantage of your provider’s experience and expertise as soon as you subscribe to their service. 

3. Mutual Benefit

One of the important aspects of an SEO partnership is that your agency’s success is directly proportional to the white label provider’s success. The more clients your agency pitches, the more your white label partner prospers.

This relationship is mutually beneficial. Your provider will serve you with all of the collateral you need to fish and retain SEO clients. The more clients you bring, the more work the white label gets. Thus both benefit from the partnership. 

How Do You Choose a White-Label SEO Provider?

Finding an appropriate white label SEO provider amidst the thousands of available options is crucial to the success of your agency. These are some questions that you must ask while looking for a white label SEO agency.

Are they equipped to provide all the services your clients may need? How reliable are their services? Will clients be getting value for their money? Do they maintain timely and reliable customer feedback?

With these considerations in mind, let’s find out what makes a white label service stand out:

1. Transparency in Communication

Your white label partner should communicate well and be transparent about their terms and services, reporting, pricing and campaigns, policies, etc. Bad communication is no communication. The SEO provider should be transparent while communicating with its client agency. 

2. Experience and Worth

Make sure the SEO team you’re going to work with has enough experience to be able to serve your clients in the best possible way. Talk to some of the members of their SEO team. Research their past success stories and case studies. 

3. Enquire about Processes and Deliverables

During your inquiry or demo call, make sure you ask about how they execute campaigns. What steps are demarcated in the entire process? Take reference to the expectations mentioned above as a guide to judge their actions. 

Do not forget to enquire about their deliverables. Ask them, what clients can expect from them? Always mention that the end goal of hiring them is– organic traffic growth. Their sole aim should be to improve organic traffic to your client’s website.

4. Check Online Reviews

Online reviews can prove to be useful while choosing a white label SEO provider. You can effortlessly find out how a company has been performing in the past by viewing what customers have to say about them. Success is equivalent to happy clients. Browse through reviews left behind by each service’s past clients and you’ll get a sense of how good they are at what they do.

5. Scale the Growth of Your Agency

The sole reason for hiring white label SEO is to promote your agency’s growth. Small agencies crave rapid growth for their brand, but unfortunately, they lack the resources required to maintain an in-house SEO team. Look for an agency that can prove their claim to pave your agency’s growth. 

6. Vision or Goals that Align with Your Agency

Every business has goals and vision. These goals need to be met for any business to expand and grow. When you opt for a white label marketing agency, you must check to see if their vision matches well with your business objectives or not. Since they are white labeling services to your brand, you vouch for them in the market.

7. Technical Prowess and Know-how

When looking for an ideal white label SEO provider for your agency, you must not overlook their experience and technical know-how in the field. You must consider their experience as an asset to your company. No matter how technically sound a company is, experience still counts because a new agency may not be able to perform well under arduous situations. 

Here, the experienced win the race. Experience and technical knowledge are both equally important. 

8. Performance Proof through Reporting

Reporting is the key to analyzing the success of any campaign. You must ask your prospective white label SEO agency to provide ROI to your clients through a Key Performance Indicator Report. Never opt for a white label that does not provide performance proof through timely and systematic reports. 

Wrapping up

It is paramount that you choose the right SEO reseller partner for your business. The research may prove to be a tedious job, but it’s all worth it since choosing the right white label SEO for your business may lead your agency to success.

The post A Complete Guide on Finding the Ideal White Label SEO Solution appeared first on SiteProNews.