The post SEO Promotion of an Online Store: 3 Steps to the Top of Search Results appeared first on SiteProNews.
]]>Online stores can employ numerous SEO strategies to push ranking. However, the most productive of these strategies do not require payment. They revolve around the structure of your website and how you organize products in the store. Here are three steps that will give you the best ranking for your online store.
Your online store is a website like all others competing for the attention of search spiders. It will only compete with other sites if it is optimized. Optimizing a website requires attention to its architecture. Here are simple onsite strategies that make a website internally optimized for search engines.
Choose a light website template. Avoid too many pages with heavy content so that your page loads fast on all devices and operating systems. Upon landing on your page, the graphics should be clear and comfortable to the eyes. Once people love the appearance of your landing pages, they will want to spend more time on site. Work on your graphics so that they are impressive to visitors.
How fast does your website load? The accepted threshold is two seconds. If the website takes longer than two seconds to load, the chances of abandonment increase.
The loading speed depends on the content on your website and the bandwidth offered by your host. Increase the bandwidth based on the expected traffic. Your host must also ensure that the server is always up. A decent loading speed allows visitors to click on more pages, scan through your catalog, and buy in the shortest time possible.
The size and format of your content on the website will affect its loading speed. Choose light images and videos so that they take a short time to load regardless of the device the visitor is using. Light images and videos could come in poor quality. Engage a professional graphics designer to ensure that the content is light without compromising its quality.
E-commerce stats indicate that more than half of online buying is taking place on mobile. Search engines are, therefore, giving preference to mobile-enabled sites during ranking. Ensure that your website can load seamlessly on mobile. Content should be easy to read on mobile. The images and videos should restructure automatically to fit within the screen of a mobile phone.
Provide a navigation map on every page. The map is available on top or sidebars. It makes it easy to move from one page to the other instead of having to return to your home page.
How comfortable does it feel to be on your site? It begins with the first impression upon landing on the page. The graphics on the page should be attractive to the eyes. They should give the visitor a reason to stay longer and explore what your store offers.
User experience also demands ease in navigation from one page to the other. In case a visitor has a question about your products or services, he should find the answers fast.
SEO for online stores takes the same route as that of a blog or any other website. However, your strategies will be targeting individual products. Treat the product description and all other content on the website as a candidate for SEO in the following ways.
You may also consider adding a blog to the store to generate traffic. All these strategies make your content attractive to search engine spiders. They make the website more competitive whenever a potential buyer searches for related products.
Build links to raise the profile of your online store on search engines. You have the option of two types of links.
SEO for online stores requires constant evaluation. For instance, renew your product descriptions so that you can capture new keywords. Such SEO will push your website to the top and sustain its favorable ranking without much effort.
The post SEO Promotion of an Online Store: 3 Steps to the Top of Search Results appeared first on SiteProNews.
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