In this guide, we’ll take a closer look at some of the best content writing and editing tools that will help you create optimized content for search engines.

Let’s get down to brass tacks, shall we?

Yoast’s Real-time Content Analysis

If you’re looking for a handy content writing tool, then Yoast’s Real-time Content Analysis is your best option. Basically, this two-pronged tool combines SEO advice and writing processor features.

Using this tool, you can easily create and edit your titles and meta descriptions and get a glimpse of what it would look like on the SERP. You also get an in-depth analysis of your content and editing suggestions. This way, you can create optimized content and fish out any SEO no-no’s from your copy.

The best part? It’s absolutely free.

SEMrush Writing Assistant

Most expert website content editors and writers swear by SEMrush Writing Assistant – and for good reason. This SEO content hero comes with high-grade features that can be roughly divided into four categories:

SEO recommendations

SEMrush Writing Assistant offers SEO tips and recommendations to help users create optimized content that will rank high on the SERP.

Usually, before you start writing with this tool, you’d need to put in your focus keywords. During the writing process, the target keywords will then pop up as green if you’ve used them in the text or gray if you haven’t used them yet. This saves you the trouble of having to double-check your content for keywords manually. You can also hover over any keyword to check for keyword difficulty and volume.

SEMrush Writing Assistant also offers insights into link building. For instance, it lets you know if you’ve included the optimal number of links in the text.

Readability

This is another helpful feature as it helps users make sure that in addition to using the right keywords and meta descriptions, they’re also creating readable content for their audience.

This feature is typically calculated using the Flesch readability score. You get a readability score of 100 points along with further insight into the aspects of your text that need improvement.

Namely, the tool alerts you when you have overly long paragraphs, complex words, and hard-to-read sentences. You can then click on the sentence to find out more about the issue and view alternative suggestions.

Originality

If you’re trying to rank high on SERPs, you need to ensure that your content is completely original and free of plagiarism. Fortunately, you can do this using SEMrush’s Writing Assistant. Typically, you can only perform five plagiarism checks a month, but if you create content regularly, you can purchase ten extra checks for just $5.

Tone of voice

The tool also offers suggestions and recommendations about your content’s overall tone. For instance, it shows you how formal or casual your copy sounds. The tool also lets you know if the tone of your text is inconsistent (i.e., if you’re mixing up formal and casual sentences).

Surfer SEO’s Content Editor

SurferSEO is a handy tool that’s just right if you’re looking for an affordable content editor. All you need to do is set up an account and click on “Content Editor”.

As you write, this tool scores your text and offers recommendations on what should be changed and what works well. The metric shows the number of paragraphs, words, headings, and images you should ideally use and displays the actual number you used in your text.

But that’s not all. Surfer SEO’s content editing tool also lists your potential competitors and offers focus keyphrase example recommendations based on competitors’ content.

Frase Content

Frase Content is one of the cheapest SEO writing and editing tools on the market, and is the perfect option if you’re working with a really tight budget. It comes with many handy features – not as exhaustive as in SEMrush’s tool, but it certainly offers great value for your money too.

Frase has in-built custom templates that can help you create a well-structured outline in no time at all. It also comes with topic suggestions that you can add to your content to make it better and more optimized.

Final Thoughts

If you’re looking to rank higher on search engines without having to hire SEO writing services, the tools listed above will set you on the right track. SEMrush’s Writing Assistant is an in-depth tool guaranteed to give you the best results, but if you’re looking for cheaper alternatives, it’s advisable to go for Frase Content Editor.

Good luck!

The post 4 Content Writing and Editing Tools Adjusted for Search Engines appeared first on SiteProNews.

As a marketer in this present age, your primary focus should be to get your content to the target audience at all costs. DSPs are a very reliable way of presenting your product to the world. 

But how can you create a marketing campaign that will keep your audience engaged and loyal to your product? The answer is: through thorough introspection and high-level market research. Then, you’ll need to create engaging written content to accompany your social media posts. 

In this article, we will go through some useful hacks every marketer should master in the modern socio-economic landscape.

Know your audience

As a marketer, in-depth knowledge of your consumers or audience will help you craft engaging content. For example, if you are trying to promote a gaming site, you should focus your posts on gaming-related content. Posting cat videos and entertaining blog posts is cool, but it won’t grow your audience at all. 

A perfect way of getting to know your audience during the initial stages is to create a survey or conduct market outreach. Even if only ten people respond to the survey, it is a big enough sample size. Focus your content on the ten persons and make adjustments along the way.

Also, you need to grow your following on social media platforms. Hashtags are an effective means of finding related content easily. Try to combine generic and unique hashtags in your posts.

If your audience is predominantly young people, you should optimize the mobile experience — young people spend more time on their phones than on other devices.

Keep your content engaging

After identifying your audience, you should develop a content strategy. The most common approach is to analyze your competition to see what they are working on. However, this strategy often leads to copy-cat content that offers nothing new to your audience. You can rehash the same content and add a unique spin to make it stand out. 

Furthermore, you can always start by asking people what they want and base your content on their responses. 

Stay consistent and relevant

Engaging content can only keep your audience transfixed if you are consistent. This is why you need to create a content plan over a specific timeframe. For example, you can come up with a weekly top-10 series for your content.

Also, you should always bear in mind that the average human has a limited attention span. Even if your initial content is mesmerizing, visitors will move on to the next product once you are no longer available. You always want to give your audience something to anticipate.

If you lack the writing skills, you can always outsource content creation to freelancers or other writing experts. Marketing your product with error-ridden content is an indicator of a lack of proper attention to detail. 

Set your expected goals

Always evaluate your performance periodically to determine possible areas of adjustment. For example, you can use Google Analytics to discover what brings the most traffic to your content as well as consumer behavior. This data will help you set goals and adjust your approach towards achieving them.

Participate in forums

Forums like Quora and Reddit are useful because they have niche communities. You can easily identify your niche and participate in them. Some of the information you can gather from these forums include:

1. Consumer behavior
2. Interests and needs
3. New trends
4. Common problems

You can create a rapport with these users by answering their questions on these forums. Use this opportunity to recommend your product, but don’t spam the community with content. 

Consider guest posting

Unfortunately, if you are building a base from scratch, you will need some external help. An effective way of attracting more eyes to your content is through guest posts. Let’s assume that you post an article on a reputable website; your article gets more attention and traffic. If your content is excellent, you will get a high retention rate.

Also, if a highly-placed blog adds a link to your post, more users are likely to visit your page. This method is called a backlink — an online stamp of approval from your peer.

Most importantly, consider linking up with other writers and marketers in the same industry for cooperation.

Learn about SEO

Every marketer must have a basic knowledge of SEO. This understanding will play a significant role in your content’s discoverability. 

Here are some SEO tricks you should know off the bat:

1. Create engaging titles (not clickbait)

Always look at your title like at a newspaper headline — if it is lackluster, nobody will buy it. But try to avoid the sensationalization of content unless you can back it up with words. If a reader goes through your post and it does not address the problem in the title, they will not share it with others, thus reducing the product’s exposure.

2. Research keywords

There are common words or phrases people use when looking up specific topics. Include some of these keywords in your engaging content organically to improve your discoverability on search engines. This way, customers will find your product way faster. 

3. Keep the content simple

Always remember that your potential consumer is someone who wants to read the post without scratching their head. Use common expressions and simplify the meaning of your sentences. Break your content into sections with relevant subheadings. You can also include questions in the content for more engagement.

4. A picture is worth a thousand words

Add pictures and other visuals to your post for more context. People feel more obliged to read a post when it has photos. You can also include keywords in the image’s alt-text.

Every marketer should not only learn everything about writing content but also know how to capture a target audience. But first, you should identify your market and analyze the common problems faced by the consumers. Then, you should develop a content strategy that addresses those issues. Visit public forums to discover new trends. Also, be consistent with your content if you want to retain your audience. Consider cooperating with other writers and SEO specialists. Keep your content fresh and entertaining. 

The post 7 Writing Hacks that Every Marketer Should Know appeared first on SiteProNews.