An Alexa skill is a functionality that can be developed for Amazon’s voice assistant. Skills serve as a way for brands to provide a unique, customer-focused...
Category - Marketing
The reason why most small and medium-sized businesses do not get great results from their advertising and marketing is that in their marketing efforts they...
Promoting an online store in 2018 is not an easy task. With rising competition, it has become extremely hard for store owners to generate quality leads and...
Around 15 years ago a new kid arrived on the block in the B2B marketing world, and it had nothing to do with a Wahlberg brother or a boy band from Boston. It...
Ah, social media – the true be-all, end-all of the digital advertising scope. Never before have brands been able to reach their targets in such a...
Nowadays, nearly every business needs a robust digital presence. Creating an easy-to-use, beautiful website design with a strong user experience is imperative...
72% of small businesses say their top priority is increasing revenue. As you already know – that’s easier said than done. Gusto is an HR and payroll...
The streamlined and extremely specific position of LinkedIn allows it to focus on building just professional relationships. This makes LinkedIn the most...
We are two months into 2018 and the social media landscape has begun to show its teeth. There are various trends that may seem pretty obvious but you’d...
I’ve said it before: content marketing and SEO go hand in hand. No, you don’t have to choose. No, you don’t have to prioritize. No, you don’t have to separate...
Many online businesses use content marketing these days and it’s not difficult to see why. According to Content Marketing Institute, it costs 62 percent less...
Here’s the thing about algorithms: you never know when they’re going to be tweaked. So when Facebook announced it would be fine tuning its News Feed to focus...
Using artificial intelligence has become a mainstream activity, and some of the hottest and most prominent companies like Google, Amazon, Apple, and Microsoft...
B2B lead generation in its traditional form consists of many outbound marketing activities; for example, ads, telemarketing, email marketing, and pay-per-click...
In the wise words of Gene Simmons: “You have to understand that nothing appeals to everybody.” With that in mind, traditional, ad-centric marketing efforts...