This article explores the basics of healthcare SEO and how marketers can reap maximum benefits through this digital approach. Understanding such features enables healthcare providers to improve their online presence, attract more clients and eventually better patient care outcomes

Whether you opt for professional healthcare SEO services or execute the strategy in-house, it is crucial to understand and implement the following fundamentals for optimal results.

Why Do Medical Professionals also Need SEO?

Medical professionals often face the challenge of reaching potential patients due to a highly competitive landscape. Businesses dealing in tangible products are different from those of health services which may be intangible, thus making it hard to differentiate themselves from others.

Furthermore, healthcare providers must become reliable and reputable in order to gain access to their intended audience in this regard. The optimization of a medical practice site will help the site appear at the top of a patient’s search result. Hereunder shall we consider the basics of healthcare SEO.

SEO Fundamentals for Medical Practices

Medical Keywords Research

Keywords form the basis for SEO and they help determine how relevant your site’s content is relative to what people search for on the web. The medical professionals must engage in studying and determining the relevant terms that you target users are looking up under the health care services.

You can look for such high volume, medical relevant keywords using available tools which include Google’s keyword. Doing this will assist you in coming up with appropriate and educational content that will be ranked highly on search engines and consequently bring about new clientele. It is a critical SEO for medical practices element, which shouldn’t be neglected when it comes to medical practices.

Optimize for On-page Factors

Besides using the correct keyword, there are other ways you can influence the ranking of your site in the search engines. Some of them involve title tags, meta descriptions, header tags, and image alt text. These should include your target keywords, but more importantly, they must reflect all the information contained on each page.

Search results will show them with title tags, which should be at most sixty characters long in order not to get cut off. However, meta descriptions give a short summary of the content, with the important words but not more than 160 characters.

Search engine optimization incorporates H1-H6 header tags, which enable one to organize content on one’s site and make it readable by a search engine. Make long paragraphs short, and use your main keywords naturally throughout the text.

For visually impaired users, there is image alt text which depicts the content in images. You should incorporate these keywords into the alt texts on images in order to make your site accessible and help search engines.

Focus on Local SEO

Local SEO is important for medical practices because most of their potential patients will be looking for healthcare services within their vicinity. It entails adding your location such as city, state, or region into your targeted keywords and making sure that you optimize your Google Business profile.

Google Business is a free platform to help your business show up on Google Maps and organic search. Ensure that you claim the listing, input appropriate details concerning your practice, and prompt clients to create reviews for the service offered.

Local Search Engine Optimization (SEO) helps your practice show up in Google’s Local Pack. This can make you more visible online and thus help you attract many patients to your practice.

Build high-quality Backlinks

Backlinks are links that other websites have directed towards yours. These help in SEO as they showcase to the search engines that your site has legitimate information. But not every link is the same; quality matters in comparison with quantity.

Obtain backlinks from authoritative and relevant websites within the healthcare industry. This may involve producing useful content that other sites would like to link and linking with other sites as well.

When constructing backlinks, one should take care not to contravene the Google guidelines by purchasing links or getting involved with link schemes. This may attract a penalty on you and degrade your site’s search engine optimization (SEO).

Utilize Social Media

Healthcare practice uses social media as an effective way of reaching out to patients, educating them regarding its services. Also, it helps you in search engine optimization (SEO). The use of social media platforms also helps in creating more awareness about a product or service. This translates into more web visitors to your site, as well as better positions in SERPs.

Moreover, popular websites such as Facebook, Twitter, and Linkedin have high domain authority and thus incoming links from these pages will immensely enhance the power of your SEO campaigns. Post relevant content periodically and continually interact with other social media users in order to enhance your web visibility.

Optimize for Mobile

It is important to have a mobile-friendly website for your medical practice in this competitive digital era. With an increasing number of mobile phone users and tablet users, conducting searches on health care services along with Google’s prioritizing of mobile optimized websites in its search results.

Ensure that your website is responsive and loads very fast when being viewed on mobile devices. Additionally, you could adopt Accelerated Mobile Pages (AMP)—lighter versions of websites optimized for fast loading on phones.

To summarize, healthcare SEO entails strategic and ethical considerations for long-term results. Applying the basics outlined here will help boost your site’s SEO and enable it to generate leads for more patients to your facility. Do not forget to check on your progress with respect to SEO and adjust it in due time to keep up with your competitors. Properly implemented healthcare SEO will propel you towards growing the medical practice if you are dedicated enough.

The post Healthcare SEO Fundamentals to Grow Your Medical Practice appeared first on SiteProNews.

The key to creating local content that ranks in search engines is understanding your target audience and what they’re looking for. This article will explore everything about creating local content that is designed to rank in search engines.

Why Is Creating Local Content Important for Businesses?

Creating local content is important for businesses because it can help to increase their visibility in local searches. It’s also an effective way to engage with local customers, as local content offers value, credibility, and relevance to the readers.

Local content is also important for search engine optimization (SEO). Local content can help to boost a website’s rankings for local search terms, improving visibility and increasing leads. As the majority of customers rely on search engines to find local businesses, high rankings will give you a competitive edge.

Through local content, you can deliver better value to users, make your business stand out from the competition, and promote brand loyalty. Whether you have an in-house team or you’re planning to opt for local SEO packages, creating local content is the ultimate way to stand apart from the crowd.

How to Create Value-driven Local Content for Robust SEO Benefits?

Understand What Customers are Already Searching For

Before you start creating content, you must understand what your customers are already searching for. This will help you create content that is tailored to their needs and interests. To do this, use keyword research tools such as Google Keyword Planner and Moz’s Keyword Explorer to identify the most popular search terms.

Along with these tools, you can simply use Google to find what people are searching for. By using the “Searches related to” section, you can find which keywords and phrases your audience is typing in. With this information, you’ll be able to create content that is relevant and valuable.

Find and Use Local Keywords and LSIs

Local keywords are words and phrases that contain location-specific information. It can be your city, state, or country name, along with other related words such as “near me” or “local.” Using local keywords in your content will help to boost your SEO rankings and make it easier for search engines to find your website.

To find local keywords, you can use the Google Keyword Planner or other keyword research tools. Once you’ve identified the keywords, incorporate them into your content in a natural and organic way.

You should also use Latent Semantic Indexing (LSI) keywords to boost the SEO ranking of your content. LSI keywords are related words and phrases that help search engines understand the context of your content. By using these keywords, you can improve the quality of your content and make it more relevant to local audiences.

Produce Both Evergreen and News-based Content

Creating evergreen content is the best way to ensure that your website remains relevant for months or even years. Evergreen content should be comprehensive and timeless, with topics such as tips and tricks, how-to guides, and industry trends.

On the other hand, you can also produce news-based content related to local events, developments, and news stories. This type of content is timely and can help you gain exposure in a short period of time. However, it’s important to keep your audience engaged by updating the content regularly.

By producing both evergreen and news-based content, you can ensure that your website remains relevant to local audiences and search engines. The more updated and relevant your content is, the more likely it will be to rank in search engine results.

Add Relevant Questions to Content for Winning Featured Snippets

Featured Snippets are short answers that appear at the top of search engine results. To get your content featured in Featured Snippets, you must add relevant questions to your articles that match the user’s search query.

You can also use tools such as AnswerThePublic to find questions related to a specific topic. Once you’ve identified the questions, add them to your content in a natural and organic way. This will give users instant access to the answers they’re looking for, which can help boost your SEO rankings.

You will easily find many tricks and tactics to improve your local SEO rankings. However, it’s important that you focus on creating value-driven local content that is tailored to your audience’s interests.

Make the Landing Pages’ Content Very Specific and Local

When you create landing pages for your website, make sure that the content is very specific and localized. Local audiences are more likely to engage with content that is relevant and tailored to them.

For example, if you’re targeting customers in a specific city, use local keywords in the title and throughout the content. You should also include images or videos of your location to give visitors a better idea of what they can expect when they visit your website.

Furthermore, by leveraging local SEO services, you can also ensure that your website appears in local search results. This can help to increase traffic to your website and boost the visibility of your business among local audiences.

Wrapping Up!

Creating content that is tailored to local audiences can be a great way to boost your SEO rankings and make your website more visible in search engine results.

By using the right keywords, producing both evergreen and news-based content, adding relevant questions to your content, and making sure that landing pages are optimized for local audiences, you can ensure that your content is up-to-date and relevant.

Consider opting for local SEO packages, as they can help you further increase the visibility of your website among local audiences. With the right strategy and implementation, you can make sure that your content resonates with local audiences and ranks high in search engine results.

The post How to Create Local Content that Ranks in Search Engines appeared first on SiteProNews.

But did you know that your Google Business Profile can do more than just provide basic information about your business? With a few simple tweaks, you can turn it into an ROI generating channel. Whether you opt for Google map marketing services or perform local SEO in-house, there are some tips that will help you boost your business’ ROI.

Google Business Profile Components to Optimize for Higher ROI

There are several components of your Google Business Profile that can be optimized to help generate more leads and sales:

Choose the Right Category

The right category plays an important role in improving your visibility. It’s important to choose a relevant and specific category so that customers can easily find you. While creating a new Google Business Profile, you will see a long list of categories to choose from. Be sure to select the one that best describes your business.

The direct benefit of choosing the right category is that it will show your business in the right searches. This helps customers quickly and easily find you, which can result in more leads and sales.

Complete All the Fields

Google provides several fields to complete in order to create a great Google Business Profile. It’s important to fill out all the fields with accurate and up-to-date information. This includes details like your business name, address, website, contact number, opening hours, and more.

By providing this information, you make it easier for customers to find your business. Moreover, you can also use the profile to communicate key messages to your target audience. If you’ve multiple profiles for different shops, then make sure to update all the information for improved visibility.

Add High-quality Photos and Videos

In addition to completing all the fields, it is also crucial to add photos and videos to your profile. According to Google, businesses that include photos on their business profiles are twice as likely to be considered reputable by users than those without them.

Include photos and videos that accurately represent your business and its offerings. This helps customers get a better idea of what to expect when they visit your business. Moreover, photos and videos can also help you stand out from the competition.

Reply Actively to Reviews

Customer reviews are an important part of any business’s online presence. Not only do they help customers make informed purchasing decisions, but they can also significantly influence your ROI. It is important to actively respond to customer reviews, both positive and negative. Acknowledge positive comments with a thank you, and address any complaints with an appropriate solution.

This helps build trust and also shows potential customers that you value customer feedback. If you don’t have an in-house team, it’s better to hire a local SEO agency to take care of your online reviews.

Keep Updating Your Products Regularly

It’s important to keep updating your Google Business Profile with fresh content. Whether you offer products or services, make sure to regularly update them on your profile. This helps customers get the latest information and also increases your chances of appearing in relevant searches.

Moreover, you can also use the profile to announce any special offers or discounts. This can be an effective way to draw attention to your business and entice customers into making a purchase. Moreover, list your products on other platforms like Facebook and Twitter to reach a larger audience.

Publish Local Posts

Google allows you to publish local posts through your business profile. These posts can be used to share any updates or announcements related to your business. You can use this feature to promote any upcoming events, offers, or discounts.

Local posts are also a great way to interact with your followers and build relationships. Make sure to post regularly and use relevant keywords to ensure your posts appear in the right searches. The local posts should solve problems that your customers are facing or provide them with valuable information.

Wrapping Up!

By following these tips, you can optimize your Google Business Profile and turn it into an ROI generating channel. Taking the time to complete all the fields, choose the right category, add photos and videos, and respond to reviews will help you maximize your business’s visibility and get more leads.

Additionally, if you don’t have the necessary expertise or time to optimize your profile, you can go for Google map marketing services. These services will help you optimize your profile and get more customers. By following these tips, you can ensure that your Google Business Profile is optimized for maximum visibility and ROI.

The post How to Turn Your Google Business Profile into an ROI Generating Channel appeared first on SiteProNews.

Google is the world leader in terms of Internet search and digital advertising revenue. Every day, more than 3 billion Google searches are conducted worldwide and over 100 billion web pages are indexed by the search engine giant. What makes Google so popular? Its algorithm that guarantees better results for any keyword entered by users has had a major role to play in the success of Google. In addition, internet users today are increasingly using mobile devices for search and Google is keeping up with that trend too.

Google’s continuous research on how to provide relevant web pages from different sites lets you see more clearly what you’re looking for. On this note, let’s look at the latest SERP feature trends:

Priority to Voice-optimized Content

The latest SERP feature trends show that content on mobile devices will be more voice-activated and conversational. Google’s voice search is growing 3 times faster than the text version and accounts for 20% of all mobile queries. Mobile web pages with 2 to 4 sentences in the description area perform better than those with a longer description or several short descriptions.

More Knowledge Graph Cards

Cards are the latest SERP feature trends in Google, which display detailed information about specific topics in separate sections within search results. This allows searchers to find answers quickly without having to click on another web page, thereby increasing user satisfaction for Google users. You can also improve your strategy by using Schema.org structured data to spread your content across multiple Google knowledge graph cards.

Integration of Local Search With Images

Google’s latest SERP feature trends show a strong push towards integrating local business information into SERPs, especially for mobile users. If you have a physical store or an office in a certain location, make sure that this information is visible to Google.

Bookmarking Service for Mobile Devices

Google’s latest SERP feature trends indicate that users are increasingly turning to their mobiles to find bookmarked content. If your content has been shared thousands of times on the web, you can consider it as a high-quality bookmark and monetize it with Adsense ads or other affiliate ads.

High-quality Featured Snippets

The latest SERP feature trends show that Google is increasingly using featured snippets to display high-quality content with extensive information in separate boxes at the top of SERP. It’s a great opportunity for you to grab traffic from users who like to get all their answers right on one page and don’t go through other sites.

The Rich Cards

Google’s latest SERP feature trends show that the search engine giant is increasingly using rich cards to display information and media together in one featured snippet or box on SERP. The results include headlines, images, and buttons with snippets of relevant content and hyperlinks for users searching for related topics. This is a great opportunity for you to direct users to your own website.

The Use of Location Modifiers

The latest SERP feature trends show that Google is increasingly using location modifiers to display local-specific results based on user search queries. This is an important tool in the SEO strategy because it helps companies improve their online presence by displaying relevant information for their target location.

Highlighting Special Offers

If you have a list of weekly or monthly deals and discounts, Google’s latest SERP feature trends indicate that highlighting these offers in the description area affects the user experience and helps increase conversions for your business. It also makes it easier to rank higher than other e-commerce sites offering similar products.

Tips for Better SEO Strategy

Fret not if you are new to SEO as we’ve got you covered with the best tips to improve your SEO strategy to gain a competitive edge:

• Analyze data trends over the past few years to understand how search engine algorithms have evolved.
• Create a regular SEO calendar with updates on your site’s security, content writing, and link-building activities.
• Use engagement signals like click-through rate, time spent on a page, bounce rate, etc. to monitor the quality of traffic coming through search engine optimization.
• Focus on the latest SERP feature trends such as featured snippets, knowledge graph cards, location modifiers, and rich cards to get ahead of competitors.
• Use Schema.org structured data to make your content easily discoverable by Google’s bots.
• Be active on social media networks like Pinterest, LinkedIn, and Facebook because these channels can help you brand your business online.

Wrapping Up!

With the latest SERP feature trends, it is time to take your SEO strategies up a notch. Now that you know what Google is looking for, make sure you include these changes in your strategy for better search engine rankings and improved conversions.

Google’s latest SERP feature trends show a strong push towards integrating local business information into SERPs, which means companies should be actively monitoring their online presence across local business listings, review sites, social media channels, blogs, etc. By following these SEO strategies, you can come up with a stronger SEO strategy that will help improve your search engine rankings.

The post SERP Feature Trends and Tips For a Better SEO Strategy appeared first on SiteProNews.

What is Passage Based Indexing

When you are doing small business SEO, you must know what passage based indexing means. Google said it the best when they stated, “Very specific searches can be the hardest to get right since sometimes the single sentence that answers your question might be buried deep in a web page. We’ve recently made a breakthrough in ranking and are now able to not just index web pages, but individual passages from the pages. By better understanding the relevancy of specific passages, not just the overall page, we can find that needle-in-a-haystack information you’re looking for.”

Google stated that this type of indexing will affect some 7% of all of the search queries in all the languages when it is rolled out all over the globe. Google will be able to find a specific passage that is much more relevant to a query than the broader text that might be found elsewhere.

Google also stated, “We’ve recently made another breakthrough, and are now able to not just index webpages, but individual passages from those pages. This helps us find that needle in a haystack because now the whole of that one passage is relevant. So, for example, let’s say you search for something pretty niche like ‘how can I determine if my house windows are UV glass.’ 

This is a pretty tricky query, and we get lots of web pages that talk about UV glass and how you need a special film, but none of this really helps the layperson take action. Our new algorithm can zoom right into this one passage on a DIY forum that answers the question. Apparently, you can use the reflection of a flame to tell and ignore the rest of the posts on the page that aren’t quite as helpful. Now, you’re not gonna do this query necessarily, but we all look for very specific things sometimes. And starting next month, this technology will improve 7% of search queries across all languages, and that’s just the beginning.”

Will Google Index Parts of Pages or Sections

Google was asked if this means they are going to be indexing sections of pages or passages, but they said they are still indexing entire pages. However, the system is now going to consider the meaning that these passages have along with the content to determine which is going to be the most relevant. This means that you are going to want to ensure that the content you are putting up on your page is going to be more relevant and detailed than anything else.

Ranking Change and Not Indexing Change

Another thing that you need to know is that indexing hasn’t changed. This will be a change in ranking and how the content is ranked by Google, depending on what they find on your site. Google isn’t going to be indexing any individual passages on pages. Google will, however, become better at locating what is exactly on the page and locating those passages when it comes to ranking.

Signals Google Looks At

Earlier the systems run by Google would look at the “stronger signals about a page– for example, page titles or headings– to understand what results were most relevant to a query. While those are still important factors, this new system is helpful for identifying pages that have one individual section that matches particularly well to your query, even if the rest of the page is about a slightly different or overall less relevant topic.” This means that they aren’t looking at everything, but rather trying to find the content that will make the page relevant.

Are Header Tags Becoming More Important?

You might also want to know if header tags or similar items are going to be more important from now on. Google, however, hasn’t really said anything about this so far, but title tags are going to be vital signals and headers might become more and more important as well. Google stated that it “always had an understanding of keywords and phrases in documents, but often things like page titles were very strong signals that helped us provide the best overall pages.” It is still going to be hard to determine what parts of a website and the headers will be more important than others.

Isn’t This Similar to Featured Snippets?

Google uses some of your content as featured snippets and when asked about this they said that their “systems determine the relevance of any web document via understanding of passages. 

Featured snippets, on the other hand, identifies the most relevant passage in a document we’ve overall determined to be relevant to the query.”

It is extremely important as a small business seo company that you keep up with all of this and that means knowing when the algorithm is going into effect and how it works. Make sure that you are creating content that is going to answer questions that readers have and that will be indexed. This is going to help change your current ranking, so make sure that you are optimizing for it now.

The post How Google Indexes Passages of a Page and What it Means for SEO appeared first on SiteProNews.

Types of Content

When it comes to your content marketing strategy one of the things that you need to consider is what types of content you are going to use. There are plenty of options to choose from, including:

• Blog posts
• Articles
• Guest blog posts
• Images
• Infographics
• Videos

These are a few of the most common types that are used and you can use them for your site. You should ensure that all of the items that you are using are informative and that they will teach customers something that they didn’t know before.

How to Ensure Quality

When you are writing for your website or even for blogs, there are a few things that you should review to ensure your writing is of the highest quality. These include:

• Checking for plagiarism
• Use of Proper grammar 
• Ensuring content is Informative
• Ensuring content is Easy to read
• Avoiding using large words

You should always make sure that you are keeping your target audience in mind so that you can gear the writing towards them, including what you want to teach them and more.

Customer Based Focus

Another thing that you must always keep in mind when you are creating anything for your website is that you are keeping the focus on your customers. This is very important because you want to ensure that you are writing and creating blogs and articles about what they are interested in knowing. This is also important when it comes to your rankings. Google will look at everything and see if it is geared towards customers. Ensure that you are using words that they understand and that you explaining complicated situations or technology in words that they can comprehend.

Competition

You also want to check out what your competition is doing and what type of articles they are writing to see how you can change it up. The more you can give your potential customers what others can’t, the more likely it is they will come to your site to get the required information. Look at what they are writing and find out if you can write something that is more in-depth or write about another topic that is popular in the industry that you are working in.

Hiring the Experts

Another way that you can make sure that you are getting the best content for your site is by hiring experts able to help you with a wide variety of work, including the writing of various items. Some things that they can help you with might  include:

• Blogs
• Press releases
• Technical documents
• PDF documents

You should consider hiring experts, if you don’t want to spend the time or energy doing the writing yourself. These are just a few of the things that they can help you with, so why not let them do the writing for your SEO services needs while you concentrate on other areas that you need to deal with?

Keywords

Also, as part of your content marketing strategy you need to be aware of how keywords should be used. You don’t want to overuse them in your content because that would be a spam signal to Google. Think about using each keyword around 1 to 2 times in the article and in appropriate sentences. This is important because keywords are what search engines latch onto and use to pull up your link.

You should make sure that when it comes to your website and your search engine optimization needs that you have a plan. This plan should include everything that you are going to post on your website and you need to make sure that it is of the highest quality possible. This means that you need to avoid grammar issues and plagiarism as well. And, think about hiring experts to help you with writing press releases, articles, blogs, etc.

The post Content Marketing Strategy – How to Create Quality Content for SEO appeared first on SiteProNews.

In layman’s language, if a site or a page doesn’t have a strong SEO Strategy in place, it means they are losing out on clicks, sales and brand impressions. 

It can also be termed as a pathway for generating more traffic from the search engines. SEO tactics include HTML structure, page content, inbound links, keyword usage, on-page, domain’s collective content and website architecture. 

What is the Importance of SEO? 

SEO is a portrait of customer acquisition for e-commerce stores and a major driver of development and growth. It delivers results which are long-lasting, measurable, targeted and cost-effective. 

It’s a critical tool for helping customers find various e-commerce websites and stores. The way in which technology has transformed over the years has evolved the way consumers purchase products now. Search has become an important part of the decision making process. 

E-commerce SEO Strategy 2018

With frequent new search engine feature updates, conflicting advice and algorithm changes, many e-tailers and websites are unsure about where to start with SEO. 

SEO for an e-commerce website involves much more than simply adding the right keywords on a page. It touches on each and every part of the e-commerce website. 

The best 2018 SEO Strategy includes: 

• Site architecture based on keyword search 
• Technical SEO to ensure search engines can find the various sites efficiently 
• Content marketing for additional visitors 
• Keyword research to find the various keywords customers are looking for
• Local SEO used to drive local traffic
• On-page SEO done through strategic  optimization in tags and meta tags 

Here are 5 important true and tried tips for e-commerce SEO strategy 2018 which can deliver some significant results and help an e-commerce website gain an edge to return healthy revenue and stay ahead of the competitive curve: 

Mobile optimization 

If an e-commerce website is not mobile optimized, it is at serious search disadvantage. If a website is looking to take things a notch up, Google’s AMP format can further optimize mobile experiences by improving mobile search rank and reducing load times. There are various tools that can check if an e-commerce website is mobile configured or not. 

Adding Customer Reviews 

One of the major reasons behind the abandonment of e-commerce sites is mistrust. Adding customer reviews provides customers with the information they need to finalize their purchase. 

Customer reviews are also significantly responsible for improving the user experience by mixing third-party credibility to e-commerce. Search engines nowadays have started treating customer reviews as a new website engagement and content, which are indeed factors that influence website ranking.

Optimizing content 

• Category pages
It is important to treat category pages as individual homepages from a content perspective. It simply means to optimize content such as links, H1’s etc. for a term that the site is trying to rank for. This will increase the chances of ranking for broader terms and allow a broader sense of content.

• Product Description
From an SEO perspective, product descriptions have become a challenge for e-commerce websites and e-tailors having an e-commerce presence who sell from manufacturers.

To separate a website from its competitors, it is essential to focus on the psychology behind every product. Giving more than generic details about the product, than what the manufacturers offer, helps in attracting people to buy that particular product. 

Also, it is important to include keywords for a product in places that are required and make sense.

• Reducing Load Time
Fast load times significantly impact search rankings. A solid benchmark for load time is around 100-200 milliseconds. There are a number of ways in which site speed can be improved. For example, image commpression can have an immediate impact. Also, it’s an important aspect of a great user experience. 

One can always check Google task manager to take inventory of active scripts on an e-commerce site. It is advisable to remove excess calls that may be slowing the site down. 

Resolving Site Errors

Site errors include indexed 404 errors or pages, broken links in sitemap files etc. Resolving these errors improves Google’s ability to index an e-commerce site and affect the ranking in a positive manner. 

An e-commerce website can be kept clean by continually using Google search console.

Addition of Breadcrumbs

SEO for an e-commerce website allows breadcrumbs for both users and Google to understand specific child-parent relationships for product categories and products. This is a sure shot tactic that can increase the rankings of a website and improve the user experience.

SEO e-commerce techniques and tactics remain the cornerstone of any successful e-commerce business. These 5 tips will make any e-commerce site competitive and ensure the right amount of exposure in the search engines. 

Such simple steps can help in cultivating a much greater yield in the long run and achieve major boosts if practiced consistently. With time and patience, one’s e-commerce store will convert users into loyal, happy and satisfied customers.

The post E-commerce SEO Strategy: 5 Important Tips for 2018 appeared first on SiteProNews.