2017 was the year of black and white. Sleek clean lines. Minimalism. 2018 will be the complete opposite! In the past couple of months, you could already see...
Category - Featured
Cramming an accurate description, emotional hook, relevant keywords, and effective call-to-action into 300 characters is a bona fide art form. Crafting...
SEO. Search Engine Optimization. Utter these words and you will hear all about traffic reports, traffic sources, traffic increases and so on. And that is great...
Around 15 years ago a new kid arrived on the block in the B2B marketing world, and it had nothing to do with a Wahlberg brother or a boy band from Boston. It...
They say that a picture is worth a thousand words. If the image is good, it can be worth just as many backlinks. Visual content has come to dominate the...
72% of small businesses say their top priority is increasing revenue. As you already know – that’s easier said than done. Gusto is an HR and payroll...
I’ve said it before: content marketing and SEO go hand in hand. No, you don’t have to choose. No, you don’t have to prioritize. No, you don’t have to separate...
If you own a local business, you probably seek the same thing every entrepreneur and marketer seeks. Profit. That’s the end result, but the journey can be long...
Employee turnover. Employers dread it, knowing how costly even an average performer is to replace. Yet employees sometimes just can’t avoid it as home...
Everyone knows that the process of SEO is a slow one. You don’t get to the top of a Google (and stay there) without some serious time, effort and hard...
You may think a website is just a website, and that it ultimately won’t have any effect on your products’ online sales — but you’d be wrong. In fact, just the...
Take a moment and think about how much content you see each day. Whether you are researching for work, leisurely scrolling through your Facebook feed or even...
Marketing can be a complicated beast. It’s a beast that is constantly evolving, forcing savvy marketers to keep up with the latest trends and technologies. And...
Last year, the SEO and copywriting communities, along with business owners who rely heavily on their optimized websites were on their toes waiting for the next...
If it happened to Mark Zuckerberg, it can happen to anyone. In June of 2016, hackers briefly took control of Zuckerberg’s personal Twitter and Pinterest...