When planning seasonal emails, it’s essential to consider your audience and what they might be interested in. For example, if your target audience is families with young children, you should focus on crafting fun and engaging emails for holidays like Halloween or Christmas. 

Alternatively, if your audience is primarily working professionals, create emails that help them navigate the end of the year with productivity tips and resources.

The content of your emails should be varied and engaging. Depending on the holiday, you might offer promotions or discounts on products, share a story or anecdote related to the holiday, or provide tips or recommendations for celebrating. 

In this article, we’ll share some actionable ideas for seasonal emails that you can use throughout the year, and that will help you achieve your marketing goals.

New Year’s Day Email

Sending out a New Year’s Day email to your subscribers is a great way to kick off the new year and show your appreciation for their support, whether you focus on email marketing as a small business or a multimillion-dollar company. Here are some actionable tips and examples to make your New Year’s Day email more effective:

Start with a Personal Greeting

Address your subscribers by name to create a more personal connection. You can also include a short message thanking them for their support over the past year.

Example: “Dear [Name], I wanted to take a moment to thank you for your support over the past year. Your loyalty and engagement have been invaluable, and we are grateful for your continued partnership.”

Wish Them a Happy New Year

It’s important to acknowledge the new year and wish your subscribers all the best for the year ahead. You can use this opportunity to express your gratitude and optimism for the future.

Example: “As we welcome the new year, we wish you a happy and healthy 2023. We are excited about what the year ahead will bring, and we look forward to sharing it with you.”

Offer a Special Promotion

Offering a discount or promotion is a great way to incentivize your subscribers to take action. Consider offering a discount on a popular product or service, or create a limited-time offer for the new year.

Example: “To start the new year off right, we’re offering a 10% discount on all purchases made in January. Use the code NEWYEAR10 at checkout to claim your discount.”

Share Your Goals for the New Year

Sharing your plans for the new year can help create a sense of transparency and accountability with your subscribers. You can also ask them to share their goals for the year ahead or create a survey and ask them for feedback.

Example: “As we begin the new year, we’re setting ambitious goals for our business. We hope to expand our product line and reach new customers, and we’re excited to work toward these goals with you by our side. We’d love to hear about your goals for the new year – please feel free to share them with us.”

Include a Call to Action

A clear call to action (CTA) is crucial in any email campaign. Consider including a CTA that directs subscribers to your website, social media, or a landing page where they can take advantage of your promotion or learn more about your business.

Example: “Don’t miss out on this special offer – visit our website to start shopping today. Or, follow us on social media to stay up-to-date on our new products and promotions.”

A New Year’s Day email is a great way to connect with your subscribers and start the year off positively. You can create a compelling and impactful email campaign by including a personal greeting, wishing your subscribers a happy new year, offering a special promotion, sharing your goals, and including a call to action.

Valentine’s Day Email

Valentine’s Day is a holiday that presents an excellent opportunity for businesses to promote their products and services. Here are some email ideas for Valentine’s Day that can help you engage with your subscribers and boost sales combined with a catchy subject line:

Offer Gift Ideas for Loved Ones

Many people struggle to come up with unique and meaningful gifts for their loved ones on Valentine’s Day. You can create an email checklist that includes gift ideas for him or her.

Example: “Looking for the perfect gift for your sweetheart? We’ve got you covered. Check our Valentine’s Day gift guide for unique and thoughtful ideas to make your loved one feel special.”

Provide a Unique Discount Code

Offering a special discount code is a great way to incentivize subscribers to purchase. Consider offering a percentage off, free shipping, or a buy-one-get-one deal.

Example: “To show our love this Valentine’s Day, we’re offering a 20% discount on all purchases made before February 14th. Use the code LOVE20 at checkout to claim your discount.”

Host a Valentine’s Day Themed Giveaway

A giveaway is a fun and engaging way to generate excitement and buzz around your brand. You can create a giveaway that requires subscribers to follow you on social media, tag a friend, or submit a photo or story.

Example: “This Valentine’s Day, we’re giving away a romantic weekend getaway for two! To enter, follow us on social media and tag your significant other in the comments. One lucky winner will be selected at random.”

Share a Valentine’s Day Message

You can use your email to share a message of love and appreciation with your subscribers. This can help create a sense of connection and build goodwill with your audience.

Example: “Happy Valentine’s Day from our team to yours! We appreciate your support and loyalty, and we hope you feel loved and appreciated today and every day.”

Include a Call to Action

As we mentioned in the previous section a clear call to action (CTA) is essential in any email campaign. Consider including a CTA that directs subscribers to your website, social media, or a landing page where they can take advantage of your promotion.

Example: “Don’t miss out on our Valentine’s Day promotion – visit our website to start shopping today. Or, follow us on social media to enter our giveaway and stay up-to-date on our latest promotions.”

Valentine’s Day email newsletters present an excellent opportunity for businesses to engage with their subscribers and promote their products and services. You can create an impactful Valentine’s Day email campaign by offering gift ideas, providing a unique discount code, hosting a giveaway, or sharing a Valentine’s Day message.

Mother’s Day Email

Mother’s Day is a special occasion that presents an excellent opportunity for businesses to show appreciation for mothers and offer promotions or discounts on gifts. Here is how to structure these seasonal emails to take the most out of this email marketing campaign:

Offer Gift Ideas for Moms

Mothers appreciate thoughtful and meaningful gifts. You can create an email with gift ideas such as personalized jewelry, spa packages, or a unique photo album.

Example: “Looking for the perfect gift to make Mom’s day special? Check our Mother’s Day gift guide for unique and thoughtful ideas to make this special day even more special.”

Provide a Special Discount Code 

Offering a special discount code is a great way to incentivize subscribers to purchase. Consider offering a percentage off, free shipping, or a buy-one-get-one deal.

Example: “To show appreciation for all the amazing mothers out there, we’re offering a 15% discount on all purchases made before Mother’s Day. Use the code MOM15 at checkout to claim your discount.”

Share a Heartwarming Story

You can use your email to share a personal story about a special mom in your life or your company. This can help create an emotional connection with your subscribers and build goodwill with your audience.

Example: “At our company, we’re inspired by the hardworking mothers who balance work and family daily. Meet one of our amazing team members and learn about her journey as a working mom in our latest blog post.”

Mother’s Day is a special holiday that presents a great opportunity for businesses to engage with their subscribers and promote their products and services. You can create an effective Mother’s Day email campaign by offering gift ideas, providing a special discount code, sharing a heartwarming story, and including a clear call to action.

Halloween Email

Halloween is a seasonal event that offers companies a fantastic opportunity to interact with their subscribers and advertise their products or services. When preparing your Halloween email campaign, keep in mind some color psychology and how the orange color can impact your campaigns. Apart from that here are some email ideas to kickstart your campaign:

Create a Special Halloween Promotion

Offering a special promotion is a great way to incentivize subscribers to purchase. According to a study:

• $10.6 billion is the estimated cost of Halloween in 2022.
• In 2022, the cost of Halloween costumes will be $3.6 billion.
• $3.1 billion will be spent on Halloween sweets in 2022.

Consider offering a percentage off, free shipping, or a buy-one-get-one deal to attract Halloween shoppers.

Example: “Don’t be scared to save! Use the code SPOOKY at checkout to get 20% off your purchase this Halloween season.”

Share a Recipe for a Spooky Treat 

Halloween is also a time for fun and creativity, and sharing a recipe for a spooky treat can help you uniquely engage with your subscribers. According to Google Trends, “Halloween treats” is a popular search term in October, with millions of searches each year.

Example: “Get into the Halloween spirit with this spooky and delicious recipe for Halloween cupcakes. Your family and friends will love these festive treats!”

Host a Halloween-themed Giveaway

A giveaway is a fun and engaging way to generate excitement and buzz around your brand. According to a survey, 64% of consumers are more likely to open an email that contains a promotion or discount code. 

Consider creating a giveaway that requires subscribers to follow you on social media, tag a friend, or submit a photo of their Halloween costume.

Example: “Enter our Halloween giveaway to win a spooky gift package! Follow us on social media and share a photo of your Halloween costume with the hashtag #SpookyGiveaway to enter.”

Use Halloween-themed Visuals

Visuals are an essential part of any email campaign, and using Halloween-themed images, infographics, and videos can help your email stand out in your subscribers’ inboxes. According to a study, using videos, especially in email campaigns, can increase click-through rates by 300%.

Example: “Check out our spooktacular Halloween collection! Our products are sure to add some frightful fun to your Halloween celebration. Shop now!”

Halloween offers companies a fantastic chance to interact with their customers and advertise their goods or services. You can develop an effective and memorable Halloween email campaign that connects with your audience and helps you achieve your marketing goals.

Thanksgiving Email

Thanksgiving is a holiday that represents gratitude. As a business owner or marketer, it’s important to acknowledge and thank your subscribers for their support throughout the year. 

Here are some actionable and entertaining ideas for your Thanksgiving email campaign:

Express Your Gratitude 

Take this opportunity to express gratitude to your subscribers and let them know how much you appreciate their support. This is a great way to build a deeper connection with your audience and show that you value their loyalty.

Example: “As we sit down to give thanks, we want to take a moment to express our gratitude to you, our loyal subscribers. Your support and trust in our brand mean the world to us. Thank you for being a part of our journey.”

Share a Special Thanksgiving Recipe

Thanksgiving is a time for food and family, and sharing a special recipe can help you connect with your audience personally. Consider sharing a recipe for a traditional Thanksgiving dish or a unique twist on a classic recipe.

Example: “Looking for a delicious and easy Thanksgiving recipe? Try our recipe for roasted turkey with cranberry glaze. It’s sure to be a hit at your Thanksgiving dinner!”

Offer a Thanksgiving Promotion

Thanksgiving is also a time for shopping, and offering a promotion or discount code can help you drive sales and increase revenue. Americans still want to spend hundreds of dollars on Thanksgiving dinner in spite of the pandemic. According to a recent survey by the online lending marketplace Lending Tree, Americans will pay $475 on average.

Example: “We’re giving thanks to our loyal subscribers with a special Thanksgiving promotion! Use the code THANKFUL at checkout to receive 15% off your purchase this holiday season.”

Create a Fun Thanksgiving-themed Quiz

A fun and interactive quiz is a great way to engage with your audience and add entertainment value to your email campaign. Consider creating a Thanksgiving-themed quiz that tests your subscribers’ knowledge of the holiday.

Example: “How much do you know about Thanksgiving? Take our fun quiz to find out! From turkey trivia to pumpkin pie facts, test your knowledge and see how you stack up against the competition.”

Thanksgiving is a great opportunity to connect with your subscribers and show your appreciation for their support. By expressing your gratitude, sharing a special Thanksgiving recipe, offering a Thanksgiving promotion, or creating a fun Thanksgiving-themed quiz, you can create an efficient seasonal email campaign that resonates with your audience.

Christmas Email

Christmas is a holiday that is eagerly anticipated by many, and it provides a great opportunity for businesses to connect with their audience and spread holiday cheer. To make the most out of these seasonal emails, you can leverage an email template builder while keeping the following parameters in mind:

Offer a Christmas Promotion

As previously mentioned, promotions are an excellent way to entice your audience. Christmas is a time for giving, and offering a discount code can be a great way to encourage your subscribers to shop with you during the holiday season. You could offer a percentage off their purchase, free shipping, or a special holiday bundle deal.

Example: “Merry Christmas from our team! To spread some holiday cheer, we offer 20% off your purchase with the code JINGLEBELL. Start your Christmas shopping today!”

Share a Heartwarming Christmas Story

Christmas is a time for reflection and storytelling. Sharing a personal or inspirational story can help you connect with your audience and add a touch of warmth to your email campaign.

Example: “This Christmas, we want to share a heartwarming story. It’s the story of a family who had fallen on hard times, but thanks to the kindness of strangers, they had a joyous Christmas. We hope it warms your heart as it did ours.”

Host a Christmas-themed Giveaway

Everyone loves a chance to win something, and hosting a Christmas-themed giveaway can be fun to engage your subscribers with your brand during the holiday season. Consider giving away a popular holiday item, such as a Christmas hamper, a festive decoration, or a Christmas movie package.

Example: “Get into the Christmas spirit with our festive giveaway! Enter to win a Christmas hamper filled with goodies to enjoy this holiday season. Simply sign up to our mailing list and follow us on social media to be in with a chance to win.”

Share Gift Ideas

Creating high-converting Christmas emails can be challenging; your subscribers will appreciate any help you can offer, especially with their shopping lists. Consider sharing a gift guide or ideas aligned with your brand or services.

Example: “Struggling to find the perfect gift this Christmas? Check out our gift guide for inspiration. We’ve got you covered, from unique stocking stuffers to thoughtful gifts for loved ones!”

The Takeaway

Seasonal emails are a fantastic way to show your audience that your business cares about more than just making a sale. By crafting thoughtful and engaging emails that align with the holidays throughout the year, you demonstrate that you understand and value your subscribers’ interests, values, and culture.

Moreover, seasonal emails offer an excellent opportunity to build brand awareness, promote your products or services, and drive sales. Using promotions, discounts, and giveaways, you can encourage your subscribers to engage with your brand during the holidays, increasing sales and brand loyalty.

However, it’s important to remember that while seasonal emails can be highly effective, they can also be easily overdone. It’s essential to balance promoting your brand and providing valuable content to your subscribers. You don’t want to come across as overly sales-focused or spammy.

Planning, setting clear goals, and segmenting your email lists are essential to create effective seasonal emails. Planning ensures you have enough time to create high-quality content that aligns with the holiday theme, while setting clear goals will help you measure the success of your campaign.

Segmenting your email list can help you create more personalized and relevant content for your subscribers. By dividing your email list by factors such as age, location, purchase history, or interests, you can tailor your messaging to each group of subscribers and create content that resonates with them.

Seasonal emails are a valuable tool for businesses to connect with their audience, promote their products or services, and build brand awareness. By using the actionable ideas, we’ve shared for every holiday, and following the tips we’ve provided, you can create engaging and effective emails that your subscribers will love.

The post 6 Seasonal Email Ideas for Every Holiday appeared first on SiteProNews.

Search engines do not index emails; thus, they are frequently regarded as parallel lines that do not intersect. As a result, we see them as two distinct marketing channels.

But why not combine them to get more tangible outcomes in a shorter amount of time?

Emails are excellent tools to  help your blogging, increasing site traffic, on-page activity, and average visit length, all of which increase your search rankings. 

There are various approaches to build that bridge between blogging and email marketing and boost your results.

1. Increase Traffic Through Emails

Keeping your audience informed about your special offers and new blog content is critical. It sounds like a no-brainer technique to encourage more visitors to visit your website, yet most businesses overlook it. 

Write an email with a summary that entices your subscribers to learn more, and include a link to an article.

If your company’s blog content is helpful and well-researched, you may turn readers into part-time link builders. There is a good chance that there are bloggers, industry experts, and thought leaders on your list.

They frequently sign up for newsletters in the hopes of finding unique case studies or reports to include in their articles. Make a report and send it via email if you have unique information to share with a larger audience.

Some readers will follow the link and visit your resource, while others may repost and link to it on their websites. 

To do that, you can use email newsletter software which has all the necessary features to make your life easier.

2. Grow Your Email List Through Content Upgrades

An email list is essential for a successful email marketing campaign. Crafting an effective email marketing list is one of the most vital parts of every marketer. Leveraging your blogs and creating content upgrades is one of the easiest ways to convert your readers into subscribers.

To do that you need to have a sign-up form to your website and use the content as a lead magnet to encourage people to opt-in for your email list. 

Pro Tip: To have success with this approach you need to have a relevant lead magnet to the article that your readers engage with at that particular time. Another approach is to create more generic content that can help your readers achieve something or can make their life easier.

3. Increase Time People Spend on Your Website

For Google to understand if your content is helpful enough to rank it high heavily depends on the amount of time people spend on your site. By inviting your subscribers to post comments under your article in an email, you may encourage them to join in a debate.

You may send a follow-up email to your subscribers after receiving an email about a new article, highlighting the most controversial comments and asking them to offer their thoughts on the topic. 

You can dramatically boost user engagement and even revive unengaged subscribers this way. You may also enhance the average time on site by including a link to your website’s search bar in your emails. With this approach, you can get users to view many pages at once.

4. Remind About Your Previous Evergreen Blog Posts

Valuable content is vital to your rankings; thus, you spend a lot of time creating it. Unfortunately, it is frequently forgotten before it loses its significance. So, why not send out emails to remind people of your articles?

You could, for example, create an editor’s selections or the week’s most popular content newsletter. If you design it wisely, it is regarded as another attempt to get your material recognized and a handy approach to ensure that your subscribers do not miss anything vital. 

Ensure you’re providing facts that you’d be interested in learning about and offer some key insights into the value your audience will get if they follow your links in the email.

5. Add Social Media Buttons Encouraging Readers to Share Your Content

People are more inclined to share your blog posts if they are truly valuable. You may make their lives easier by allowing them to do everything from their mailbox. Most email marketing services will enable you to modify share buttons and add them to your emails.

More shares mean more traffic to your site and social signals, which are essential aspects of SEO results. 

Pro Tip: If you’re not sure if your emails are helping your blog’s traffic, utilize UTMs to see the source of your traffic and which sorts of emails are doing best. You can then optimize your email campaigns and drive more traffic to your content.

The Takeaway

Combining email marketing and blogging doesn’t have to be difficult.

Examine your existing blog posts, your content marketing goals, and your subscribers’ demands. Then craft a strategy for utilizing your email in combination with your blog posts.

Start by going through all of your content marketing pieces to ensure they’re all working for you.

Ensure you’re not losing out on any opportunities to supply your audience with engaging, relevant, and extremely helpful material in methods that are convenient for them.

Email is one more channel that can amplify your reach, and your blogs are a great fuel to skyrocket this strategy. Use the tactics above to ensure that you are on the right track and pivot when you reach a plateau.

The post How to Combine Email Marketing With Blogging appeared first on SiteProNews.

A landing page is a web page created specifically for marketing or advertising campaigns. Usually, landing pages are designed with a single goal in mind. 

But how can you create a high-converting landing page?

The answer is simple. You need to have a specific structure that will help you produce better results. So let’s get started.

5 Steps to Create a High-Converting Page

Several online tools can help you create a landing page without being a designer or developer. This article will explore what elements you need to have to ensure your landing page converts.

State your Value Proposition in the Header

Your unique selling proposition is that sweet aspect that makes your product or service special. Think of how you can present the solution your offering as different from all the competition.

Landing pages need to communicate this proposition effectively so that your visitors immediately understand what makes your brand appealing. To do this, your headline needs to be on point because most people have a limited attention span.

If you don’t encourage your readers to continue reading from the beginning, you will lose them before they convert into customers. 

Everyone has a different value proposition, so it’s challenging to determine what will work best but keep in mind these elements when crafting your next headline:

• Bold to make a statement
• Short 
• To the point
• 7-8 words (6 ideally)

But, you may ask… how am I supposed to give value with only six words? That’s where your subheading is essential to add that little extra that will provide additional information to your initial statement.

Remember, though, that the headline needs to stand alone to ensure that you have the best results.

Use visuals to make them compelling

The visual part of a landing page is crucial for conversions. It can be a hero image or a video that your visitors will see when entering your landing page.

Try to convey emotion with your visuals and choose the one that complements the heading and the subheading. Avoid using stock images and focus on portraying the context of use for your product or service.

A pro tip here is to test out your visuals before you use them. Upload them on social media to understand what converts best and has the best engagement. 

See what works and craft a unique visual that has the same characteristics.

Highlight your best features and benefits

With landing pages, you need to have supporting copy beyond the headline. The key here is to focus on describing specific benefits along with features.

People want to understand more about your product or service, so it’s essential to have some of the features, but typically they want to hear the benefits.

Benefits are what will make them take that extra step and buy from you. Typically you have to show them how you solve their problem. Let them know how it will save them time or how it can make their process more manageable.

Create a strong Call-to-Action

Αs we mentioned earlier, a landing page should have one conversion goal. By the time someone gets the whole story and understands why they should buy your product or service, you have your call to action. That should be after your headline, visuals, and your benefits section.

To your visitor, this call-to-action can be either a button for a clickthrough page or a form for lead generation designed on your landing page.

There are several advanced resources about creating the optimal CTAs, but let’s explore together three of the most fundamental:

• Avoid using buttons with text like “SUBMIT” or “CLICK HERE.” Let your visitors know precisely what they’ll be getting by using conversational language (“START MY FREE TRIAL” or “JOIN OUR FREE WEBINAR”).
• Keep forms as concise and short as possible and reassure that the data they provide is safe. (comply with GDPR).
• An optimal CTA is quite a difficult task so ensure to A/B Test this button because slight differences can have a drastic impact on your conversion rates. 

Include Testimonials or other Social Proof

Social proof is a psychological and social effect that pushes people to copy others’ actions to be part of a team. 

On a landing page, social proof can take several forms:

1. Direct reviews from customers
2. Case studies
3. Video testimonials
4. Logos of customer companies
5. Review scores from sites like Capterra or Amazon

Social proof is an essential tool in your arsenal, but you must follow two guidelines to make it work.

Some companies add fake testimonials as part of their strategy. Of course, you can do that, but people will find out that this social proof isn’t real and it will harm you in the long run.

The second element you need to pay attention to when adding social proof is to ensure that it is as precise as possible. Whenever possible, give specific details so that potential buyers can identify with people who already bought from you.

Pro Tip: Make your testimonials more convincing by including customer names and photographs instead of stock content.

Landing Page Best Practices

We explained how to craft a high-converting landing page, but the truth is that the process is more complicated than it seems. Nowadays, you can create a beautiful landing page with a drag and drop builder without being a developer. 

To achieve the complete package, follow the tips above and add the spicy tips below to help you take your landing pages to the next level.

• Match your message with your ads
• Keep the call-to-action above the fold.
• Show your product or service in action.
• Remove navigation bar and other distractions.
• Include (authentic) social proof.
• Use clear, compelling copy.
• Pay attention to the loading speed.
• Design for the suitable device.
• Test and update your landing pages.
• Consider using a template.

The Takeaway

This article will help you craft the next high-converting landing page that will boost your conversions and help you grow your business. It’s crucial to understand each of the sections above in-depth and why they are vital for your page’s success.

To sum up, craft a landing page with a bold statement for the headline, a beautiful visual, add the benefits and features and close with a strong call-to-action. After you do that, remove unnecessary distractions and put your landing page to the test,

Let me know if you have any further tips for landing pages. I would love to hear from you in the comments section and help each other create the best landing page for 2021.

The post How to Craft a Landing Page that Converts in 2021 appeared first on SiteProNews.

Although it’s becoming more challenging to gain attention via email, there are ways to be unique. By using interactive content, you can improve email marketing engagement and delight your readers.

Interactive content can help you gain more data about subscribers and ultimately improve engagement metrics and investment return.

So, let’s explore some of the tactics to make this possible and create your first interactive email campaign.

Surprise your subscribers

Many emails that arrive in our inboxes lack the element of surprise, making them dull and end up in our trash bin. Interactivity allows you to add a different dimension to the game and pique their interest.

To do that, you need to add interactive experiences such as GIFs, memes, or even a video. There are many online video editors to help you craft that kind of content. Using such elements will craft a better story for your business, allowing your audience to fall in love with your brand.

Many brands use QR codes that link to a pdf source or a music file to listen to while reading your email. There are so many ways that you can use interactive content.

Interactive emails usually become less formal and humanize your brand by adding a less formal tone. Becoming more approachable is a way to connect better with potential customers, and it’s essential to grow a loyal customer base.

Use psychology to boost results

The second tip is based on human psychology. You have to understand why people interact with specific triggers. Most of the time, when someone clicks on a link, there is a powerful psychological trigger behind it.

It can be the copy of your email, the colors, or even the interactive element’s design. 

Analyzing and leveraging these fundamental psychological principles will help you build the best possible interactive campaigns and encourage recipients to engage more with your brand.

Understanding the motivation behind why people read, click, and share will create more decisive interactive campaigns. 

Combine interactive experiences with personalization efforts

We already know the power of a personalized email. What if we could combine personalization with an interactive experience. That would be a significant upgrade to our email marketing campaigns.

To accomplish that, you need data about your subscribers, such as interests, location, gender, and age. Gathering such information is crucial, and many email marketing providers have well-crafted templates, landing pages, or opt-in forms to help you with this task. 

Interactive experiences are the perfect tool for gaining information about your subscribers, and you can use them to offer insights in exchange.

For example, some brands encourage subscribers to answer a quiz via email to show what type of workout will work the best for their kind of body. Entering this quiz will ensure that you collect vital information from your audience while providing what they want.

It’s a win-win situation where you can have a significant return on investment if used correctly.

Incorporate fun or game style elements

As a brand, you need to ensure that you have the optimal outcome for conversions. Though, the truth is that you don’t need to have a sales pitch in every email.

Some of the most successful email campaigns I’ve sent in the past had nothing to do with sales. I always have some kind of redirection to the website or the landing page, but the copy and the general design do not convince someone to buy.

Adding fun to the email or even game-style elements can skyrocket your subscribers’ engagement with your brand and, ultimately, conversions.

Remember that emails are about building relationships with the users and create an unforgettable customer experience.

Ask for feedback

A survey is an excellent tool in our arsenals to encourage interaction. With surveys, you make your customers part of your brand. You give them a voice to express what they have in mind concerning specific products or services.

This strategy will increase your testimonials, and you will have a better understanding of the marketplace. Find the customers that are more open to share their opinion and create a new segment. 

Keep in mind that these are the most valuable customers and are willing to promote your brand with the right incentive.

However, it’s good to keep some sort of healthy communication with all your customers. Try to improve your interactive emails, which seek feedback by adding psychological triggers and incentives to encourage action. 

Find what works best and improve your next campaigns to ensure you have the highest return on investment.

The Takeaway

Emails are an excellent way to get in touch with potential customers and increase your revenue. Interactive elements come into play when you need to upgrade your game and create strong campaigns that encourage users to take action.

Add small interactive elements now and then to build trust with your audience. You should avoid making it so sporadically that people feel uncomfortable when they receive an interactive email.

Make the interaction part of your brand. The more you implement this strategy, the more comfortable they’ll feel taking part, too.

Take some time to reread this article to analyze all of the different ways you can implement your next email marketing campaign. Be creative and use the element of surprise to drive more clicks.

Until the next one, keep sending.

The post Interactive Emails: 5 Ways to use them to your Advantage appeared first on SiteProNews.