With the increasing popularity of Instagram Reels, it has become a valuable tool for businesses to enhance their social media marketing strategy. In this article, we will provide a step-by-step guide on creating eye-catching Instagram Reels in just 9 easy steps.

Whether new to Reels or looking to improve your content, this article will help you understand the basics and provide tips and tricks to make your Reels stand out and grab your audience’s attention. So, let’s dive into the world of Instagram Reels and learn how to create compelling and attention-grabbing content in just 9 easy steps.

Understanding the Basics of Instagram Reels

Instagram Reels have become increasingly popular in the world of social media marketing. These short, 15 to 30-second videos allow businesses and brands to showcase their creativity and engage with their audience in a new and exciting way. Unlike other types of content on the platform, Reels offers a variety of features and editing options to make them more visually appealing and attention-grabbing.

When creating a Reel, it is essential to understand the basics of this format. This includes knowing how Reels differ from other types of content on Instagram, the benefits of using Reels for businesses, and how to optimize them for maximum reach and engagement. By understanding these basics, you can create eye-catching Reels that will stand out on your audience’s feeds and help grow your online presence. In the next 9 steps, we will guide you through creating your attention-grabbing Instagram Reels.

Step 1: Set Up Your Instagram Reel

Setting up your Instagram Reel is the first step in creating an eye-catching and engaging video for your audience. Begin by opening the Instagram app and selecting the Reels tab. You will then tap on the camera icon to start recording. You can record using the camera feature or by uploading a pre-recorded video. To ensure your Reel is optimized for maximum reach and engagement, be sure to follow these tips:

• Choose a well-lit and visually appealing location to film your Reel.

• Position your camera in landscape mode for a better viewing experience.

• Consider using a tripod or stabilizer to keep your video steady.

By following these simple steps, you can set up your Instagram Reel and create a captivating video that will grab your audience’s attention.

Step 2: Choose the Length of Your Reel

When creating an eye-catching Instagram Reel, it’s essential to consider the length of your content. Instagram offers two options for Reels: 15 seconds or 30 seconds. The shorter option is excellent for quick, attention-grabbing content, while the more extended option allows for more storytelling and in-depth information.

When choosing the length of your Reel, think about your audience and the type of content you want to showcase. Shorter reels may be more effective for younger audiences with shorter attention spans, while longer reels may better showcase products or services in detail.

It’s also helpful to consider the type of content you’ll be sharing. The length may already be determined if you’re using a pre-recorded video. However, if you’re recording within the app, plan your content ahead of time to ensure it fits within the time limit.

The key is keeping your audience engaged and interested, so choose the length that best suits your content and audience. Remember, you can always experiment with different lengths to see what works best for your brand and followers.

Step 3: Add Music to Your Reel

Music is a crucial element in creating an engaging and attention-grabbing Instagram Reel. It can set the tone for your video and make it more memorable for viewers. To add music to your Reel, tap the “Music” option in the bottom toolbar while creating your Reel. You can choose from the library of songs provided by Instagram or search for a specific song. It is essential to choose a song that fits the mood and theme of your content. You can also adjust the song’s timing to match your video by dragging the slider. Remember to use songs that are not copyrighted to avoid any issues. Incorporating music in your Reel can elevate its quality and make it more appealing to your audience.

Step 4: Use Instagram’s Editing Features

Instagram Reels offers a variety of editing features to enhance your content and make it stand out. These features include adding text, filters, and effects. Utilizing these features can help you create eye-catching and engaging Reels that will grab your audience’s attention. When adding text, keep it concise and use bold or colorful fonts to make it stand out. Additionally, you can use filters to add a unique touch to your video and make it more visually appealing. Effects can also add an extra layer of creativity to your Reel. Experiment with different editing features to find the ones that work best for your content and audience. Remember, less is often more when it comes to editing, so don’t go overboard and keep your Reel simple and easy to follow for viewers.

Step 5: Incorporate Trending Hashtags and Sounds

To increase the visibility and reach of your Instagram Reel, it is essential to use trending hashtags and sounds. These features can help your Reel appear on the Explore page and reach a larger audience. When choosing hashtags, ensure they are relevant to your content and popular among users. This will help your Reel get discovered by new viewers. Incorporating popular sounds can also make your Reel more engaging and relatable. You can browse the “Sounds” section on Instagram to find trending songs and audio clips. Remember to use these features strategically and use them wisely, as this can make your Reel appear spammy. By utilizing trending hashtags and sounds, you can increase the chances of your Reel being discovered by a wider audience.

Step 6: Utilize Instagram’s Reel Effects

Instagram offers a variety of effects that can add a unique touch to your Reels and make them more eye-catching. These effects, also known as AR (augmented reality) filters, can make your content stand out and attract more viewers. To use these effects, tap the effects icon and browse the available options. Search for specific effects using keywords or browse through the widespread effects section. Experiment with different effects to find the ones that best fit your content and brand. These effects can range from simple animations to interactive games and challenges, so be creative and have fun with them! Remember to not overdo it and keep your Reels simple and engaging for your audience.

Step 7: Keep Your Reel Simple and Engaging

When creating an eye-catching Instagram Reel, it is essential to keep it simple and engaging for your audience. This will ensure that your content is easy to follow and keeps viewers interested until the end. Here are a few tips to help you achieve this:

Create a clear and concise storyline for your Reel. This will make it easier for viewers to understand and follow along.

Keep your transitions and effects minimal. Too many can be overwhelming and distract from the central message of your Reel.

Include engaging elements such as behind-the-scenes footage, tutorials, or user-generated content to keep your audience hooked.

By keeping your Reel simple and engaging, you are more likely to capture your audience’s attention and keep them coming back for more. Feel free to experiment with different techniques and strategies to find what works best for your brand or business.

Step 8: Promote Your Reel on Other Platforms

Promoting your Instagram Reel on other platforms is a great way to reach a wider audience and increase your visibility. Start by sharing your Reel on other social media accounts like Facebook, Twitter, and TikTok. This will help you reach followers who may not be on Instagram but are interested in your content.

Utilizing popular hashtags in your Reel can also help to increase its visibility on Instagram’s Explore page. Make sure to research and include relevant hashtags that appeal to your target audience. Additionally, consider collaborating with other influencers or brands to cross-promote each other’s Reels and reach a new audience.

Remember to leverage the power of hashtags on Instagram. By using popular and relevant hashtags, your Reel has the potential to reach a larger audience and attract more views and engagement. Remember that hashtags are not just limited to the caption of your Reel but can also be added in the comments section.

Overall, promoting your Reel on other platforms and utilizing hashtags can significantly increase its reach and helping your Instagram business to gain more exposure.

Step 9: Engage with Your Audience

Engaging with your audience is key to building a successful presence on Instagram Reels. After posting your Reel, responding to your viewers’ comments and messages is essential. This not only shows appreciation for their engagement, but also helps foster a sense of community. Additionally, responding to comments can increase the reach and visibility of your Reel.

Another way to engage with your audience is by asking for their feedback and suggestions for future Reels. This can generate new ideas and keep your content fresh and relevant. Encouraging your audience to share your Reel with their followers can also help increase your reach and attract new viewers.

Remember to interact with other Reels on the platform by liking, commenting, and sharing. This can help build relationships with other creators, potentially leading to collaborations and cross-promotion opportunities.

Overall, engaging with your audience is crucial for building a successful presence on Instagram Reels and increasing engagement on your content. Make sure to prioritize responding to comments and messages, asking for feedback, and interacting with other Reels to foster a thriving community on the platform.

Conclusion

In conclusion, creating eye-catching Instagram Reels in just 9 easy steps is a highly effective way to boost your social media marketing strategy. By utilizing the unique features and tools of Instagram Reels, businesses and brands can increase their reach and engagement with their target audience. From setting up a Reel to choosing the right length and incorporating trending hashtags and sounds, this step-by-step guide has provided all the necessary tips and techniques for creating attention-grabbing Reels. Remember to keep your Reels simple, utilize Instagram’s editing and effects, and engage with your audience to foster a community and increase engagement. So why wait? Start creating your own Reels and experiment with different strategies to showcase your brand to stand out on Instagram. With these 9 easy steps, you are well on your way to creating eye-catching Reels that will elevate your social media presence.

The post Creating Eye-catching Instagram Reels Videos in Just 9 Easy Steps appeared first on SiteProNews.

As the United Kingdom continues to tussle with the prospect of a recession, economic experts are divided over whether or not a downturn is on the way. While inflation rates are beginning a gradual fall back to calmer levels, the assistant editor of the Daily Telegraph, Jeremy Warner warned that an “economic decline is coming.”

For many businesses, the cost-of-living crisis has hit sales volumes already as a downturn could force more consumers to batten down the hatches and curb unnecessary spending. 

With famous investor Michael Burry, the inspiration for The Big Short after betting against the US housing market in 2008, appearing to launch another ‘big short’ in anticipation of a recession ahead, it’s certainly worth firms seeking to learn from the lessons of the past. 

According to an Independent article from December 2009, as many as 26,978 businesses went into liquidation or had been declared insolvent since the beginning of the recession in Q2 2008. The downturn lasted for more than a year and proved a stern test for businesses worldwide. 

Should another recession hit, it’s inevitable that more businesses will be forced to close, but there are plenty of ways in which firms can continue to earn conversions and sales even as consumer spending falls. 

With this in mind, let’s take a deeper look at four creative marketing approaches to empower the businesses of today to avoid becoming the latest victims of an economic downturn: 

1. Build Authority with Guest Posting

Trust can be an important topic among customers when times are tough and every purchase means a lot more to the pocket of the buyer. 

This means that you’ll need to focus on building both your presence and authority online. While there are many ways that can help to grow your visibility, promote your products and services, or improve your traffic, none perform better than guest posting.

Why is guest posting so important for UK businesses in a recession? In creating quality content with backlinks driving traffic from a reputable publisher, your organic traffic will be immediately more trusting of your business having come from a popular referral site. 

In addition to this, you can position yourself as a voice of authority within your industry by having your content published on a high-ranking domain featuring you as an author.

Finally, search engine crawlers will come to view your website more favourably if you begin to accumulate backlinks from high-reputation websites. 

But how can you begin your guest posting journey? It’s important to share your industry knowledge on a topic that your target audience will find engaging. By embedding a keyworded backlink to your brand, you can position your business as a leading solution to industry issues or pain points for customers. 
Finding a host website for your guest post can be difficult if you don’t know where to look, but tools like Ahrefs can be a great resource for discovering potential publications that will accept your content.

Let’s say you’re a business that specialises in gardening equipment, and have identified GardenersWorld as a leading online resource for all things gardening. By exploring www.gardenersworld.com on Ahrefs it’s possible to view their dofollow backlinks in order of Domain Rating (DR) and even host site language. 

This helps to provide you with a list of websites that are publishing backlinks to an industry-relevant website. 

Although it can be tricky to offer your content to the highest DR websites, there will be plenty of options for all kinds of websites that post industry-relevant content that you can outreach to in order to secure a guest post. 

Many websites will have contacts pages that can put you in touch with editors while some websites allow you to publish content directly to their pages. When outreaching your content, it’s worth introducing yourself and explaining why your content could be relevant to them before sharing your suggestions for posts. 

While this process can be time-consuming, guest blogging agencies like Solvid can help streamline the process. Solvid has helped some of the most prominent brands in the world generate quality backlinks using guest blogging campaigns. 

Solvid is the only agency to offer placements on DR90+ and DA80+ websites, helping businesses reach the front page of the internet. Although you would need a decent budget to be able to get on some of the world’s most prominent publications, Solvid can help you get there. 

2. Host Competitions

Though the notion of giving away products or services for free during a recession may not seem like the best financial idea, competitions can be a great way of boosting brand awareness and earning mailing list conversions that could bring more purchase intent later on. 

In a recession, customers can be more receptive to the prospect of winning products for free and could be more motivated to enter competitions online. 

Competitions are also a great way of generating a social media buzz, and by encouraging your followers to send user-generated content (UGC), you’ll have the potential to attract a far greater audience while gaining valuable content that can be reposted online for free. 

One great way of building engagement on social media through competitions is by hosting a caption contest with a freebie as a prize. This helps you to welcome plenty of UGC that can then be reposted to help promote further engagement with your brand.  

Other options could involve offering a prize for a customer who shares pictures of themselves using your product or creating funny images or videos with your products. 

Alternatively, tag-a-friend contests, and ‘like and repost’ competitions where users simply share your competition with a larger audience can all work well in boosting brand awareness at a relatively low cost. 

3. Embrace Video Marketing

Content may be king, but its power goes into overdrive during a recession where customers are less likely to be spending their free time travelling or trying their hand at activities. 

When consumer spending falls, the engaging content businesses churn out becomes a key source of engagement. 
According to HubSpot data, 50% of consumers would like to see marketers produce more video content, and this is only likely to increase in a cost-of-living crisis as users become more accustomed to video platforms like TikTok and Instagram.

The great thing about video content is that it’s a far less competitive environment to rank for. As we can see above, a Google query on ‘caring for your garden’ returns 1.46 billion results. Notice the video results at the bottom of the screenshot above? Well, a Google video search for the same term returns 206 million results–around 14% as competitive as the original search and still with the potential of landing on the search engine’s front page. 

It’s also possible to utilise video across different platforms, and whether you want to demonstrate a product on YouTube, share an unboxing experience on Facebook, offer an industry-relevant tutorial on Twitter, or explain a trending news story on LinkedIn, there are many different types of content and host websites you can utilise to keep your audience engaged and to build value in your brand. 

4. Personalisation Is Imperative in a Downturn

During the chaotic years punctuated by the Covid-19 pandemic, the University of London noted that a ‘consumer awakening’ took place whereby individuals became more expectant of shared brand values and a more personable touch from businesses. 

Recessions can be highly tumultuous times for millions of consumers, and as financial headwinds gather momentum, brands showcasing their more human side can resonate far better. 

Think about each customer individually, and add a personal touch within your marketing techniques that can help them feel as though you’re reserving special attention for them. 

This can be undertaken by using your existing website data and by building knowledge of which products and pages the visitor has viewed already. You can optimise their experience based on this background knowledge by showing them their favourite products. 

You can also create a personalised advertising strategy focused on retargeting your customers to bring them back to your pages. 

The best way to deliver more personalised marketing is through mailing lists. Whenever you send emails to your recipients, you should address them by their name as standard while paying careful attention to their interests, likes, and dislikes to help them feel more cared for. 

Recessions are a Cause to Market Smarter

Marketing in a recession should be about working smarter, rather than reinvesting your budgets or reinventing the wheel. 

Showing that you care about your customers and providing them with valuable content at a time when they may be feeling negatively about the economic outlook can help to provide a valuable service that helps them to feel valued at a time when circumstances may be getting the better of them. 

With almost 27,000 UK businesses succumbing to the 2008 market crash, a future downturn will herald a dangerous period for brands seeking to stay afloat. In showing that you care for your customers with creative and engaging marketing, your business will stand the best chance of having its customers care for you in return.

The post 26,978 UK Businesses Went Bust in 2008’s Crash: 4 Creative Marketing Approaches to Avoid a Similar Fate for Firms in 2024 appeared first on SiteProNews.

With the power to engage, inform, and entertain, videos have become the ultimate secret weapon for businesses striving to cut through the noise and connect with their target audiences.

That said, not all video marketing strategies can bring the desired result. You need to spend extra effort to make sure that it performs well. We’ll dive into video marketing actionable practices so that you can boost your overall ROI.

Video Marketing: Why Is It Important for Business?

Before we get into the nitty gritty detail, let’s brush up on the basic question first; why is video marketing so important for business?

Visually-Appealing Storytelling

First and foremost, video marketing has an unparalleled ability to captivate and engage audiences. With vibrant visuals, compelling storytelling, and immersive experiences, videos can grab viewers’ attention and hold it captive. 

In a sea of static images and text-based content, videos stand out, impacting viewers’ minds. This heightened engagement translates into increased brand awareness, improved message retention, and higher chances of converting viewers into loyal customers.

Boost Conversion Rates

Videos have the unique ability to showcase products or services in action, demonstrating their value, functionality, and benefits. No wonder recent statistics say that a well-crafted marketing video can increase conversions by up to 80%.

Businesses can build trust and credibility by visually illustrating how a product or service can solve a problem or enhance customers’ lives, leading to higher conversion rates and increased sales.

Stand Out Among the Crowd

Let’s not forget the power of social media in today’s interconnected world. Platforms like YouTube, Instagram, Facebook, and TikTok have transformed the way we consume content, with videos reigning supreme. 

By leveraging video marketing on social media, businesses can tap into vast audiences and viral potential, expanding their reach and amplifying their brand’s visibility. With the ability to share, comment, and engage with videos, social media platforms provide a fertile ground for businesses to connect with their target customers on a personal and interactive level.

How to Increase ROI with Video Marketing?

There is no such thing as a one-size-fits-all approach when it comes to the best video marketing strategies. But we have some tried-and-true techniques to help you maximize your return on investment (ROI) with video marketing. 

Let’s dive into the world of ROI optimization and discover how to make every video count.

Knows Your Goals and Audiences

Before embarking on any video marketing campaign, it’s crucial to establish a clear understanding of your goals and audiences. 

Goals help you as a guide, ensuring your video marketing campaigns serve a purpose and contribute to your ROI. Also, take the time to research and analyze your audience’s demographics, preferences, and behaviors. 

This knowledge will help you craft compelling video content that speaks directly to their needs, desires, and pain points, maximizing the chances of engagement and conversion. For example, if you’re a vacation rental company, you can create videos showcasing stunning properties and highlighting the unique experiences that travelers can have. 

Knowing that your audience consists of vacationers seeking memorable getaways helps you tailor the content to showcase breathtaking views, luxurious amenities, and nearby attractions.

Quality Over Quantity

More videos don’t always translate to more engagement. You can have as much video content in the world to be consumed, but if it doesn’t produce well or prove to be valuable to your audience, it won’t be seen.

Your audiences only want to consume top-notch content that not only provides value but also entertains them. That’s why instead of focusing on creating a bunch of video content every single day, focus more on the content quality you deliver instead.

While coming up with new, fresh content ideas every time is not a walk in the park, you can use AI-powered content marketing tools.

Diverse Your Video Content

Just as people have different preferences when it comes to reading, listening, or interacting with content, the same holds true for video consumption. Some viewers may prefer short, snappy videos that deliver information quickly, while others may enjoy longer, in-depth storytelling pieces. 

By all means, embracing a diverse range of video formats, styles, and themes, allows you to tap into various aspects of storytelling and create a well-rounded video marketing strategy.

Optimize for Search and Discoverability

Each video you craft has a chance to show up closer to the top of the search engine results page (SERP). In fact, a website with video is 53 times more like to show up in Google SERPs compared to text-based-only websites. However, it only happens when you optimize the video content. 

So, conduct keyword research and incorporate relevant keywords in your video titles, descriptions, and tags. You might as well consider creating custom thumbnails to make the video more clickable.

Use Different Platforms

Don’t limit your video marketing efforts to a single platform. It’s crucial to explore various distribution channels to maximize your reach and increase your ROI. 

Social media platforms like YouTube, Facebook, Instagram, LinkedIn, and even your own website can be powerful avenues for video distribution. On top of that, tailor your videos to each platform’s specifications and audience preferences, ensuring they are optimized for maximum engagement and impact.

It doesn’t mean you must be present on all digital platforms. It would make it challenging for you to track your video campaign. Just make sure that the video platforms you use are where your audiences spend most of their time online.

Analyze and Iterate

Your video marketing campaign doesn’t stop when you hit the “publish” button. Even after the video is live, you must monitor and track it to see how well it performs.

After all, the beauty of digital marketing lies in its trackability. Take advantage of analytics tools to measure the performance of your videos and track key metrics such as views, engagement rates, click-through rates, and conversions. 

Use this data to identify what works and what doesn’t, and then iterate and optimize your video marketing strategy accordingly. Continually refine your approach based on insights gained from data analysis to ensure an ever-improving ROI.

Wrapping Up

Remember, increasing ROI with video marketing is not an overnight job. It’s an ongoing process that requires experimentation, adaptation, and continuous improvement. The key here is to stay agile, embrace creativity, and monitor the metrics closely. 

With the actionable practices above, you now understand what you should bring to the table to boost your overall business revenue with high-performing video marketing campaigns.

The post 6 Video Marketing Tips to Increase Your ROI appeared first on SiteProNews.

The latest statistics also indicate YouTube to be the second most used social media platform around the world after Facebook. It is popular for many reasons and it’s no secret that many people make a living on the platform in different ways.

The platform allows users to market their brands, and earn revenue through memberships, YouTube ads, affiliate links, and promotions. But did you know that you can also generate leads through YouTube? This article covers the different ways you can generate leads using YouTube marketing in 2023 and how to stand out. Let’s dive into the subject matter.

YouTube Marketing

It refers to the promotion of businesses, brands, services, and products on YouTube. YouTube has become a popular marketing channel for businesses and brands of all types and sizes. In fact, it is currently an effective marketing tool for marketers globally. To prove that YouTube is a reliable marketing tool, the latest findings indicate that it has surpassed cable TV networks, mainly due to Gen Z and Millennials who prefer mobile devices. Stats also prove its penetration in different counties.

YouTube’s popularity is mainly powered by the modern trend of video creation and consumption. Videos are associated with a higher engagement rate and resonate with consumers’ expectations. In fact, over three billion internet users watched, streamed, or downloaded videos at least once per month in 2022.

With such figures, video marketing can surely help you generate and nurture leads. Whether you’re a marketer for a small business, medium, or enterprise-level company, here are some of the ways YouTube marketing can help you generate leads.

1. Understand Your Audience

Like any other form of marketing, YouTube marketing or advertising starts with understanding your target audience. Video is an excellent way of engaging with all types of target audiences, but it’s essential to know who your viewers are.

Also, what they expect from you and how to convert them. Automatically, creating a video requires you to have a topic in mind that you want your audience to watch. But you must understand the type of viewers you want to watch your video.

The mere fact of creating a video and posting it on YouTube will get you some views and likes, plus comments, however, there is more you can do about it to attain actionable insights. YouTube Analytics is the first tool you can consider to understand your audience. The tool shows who watches your videos, and for how long and also provides insights on demographics.

For example age group, device, and location among others. These will help you create content that converts your video viewers into leads, customers, or subscribers. On the other hand, try to be direct with your message. No matter what your target audience is or your niche, it will help you create videos that reach your audience.

All you have to do is focus on relevant topic ideas, and the quality of the video, and engage with your audience whenever you post. For example, encouraging them to like, share and comment. You can use social media to promote your content effectively.

2. Offer Practical Solutions

The value of content is assessed from its practicality. Are your tips and tricks actionable? Have you tried and tested them to be relevant in the modern era? If you focus on creating videos that offer value to your audience, the more your YouTube channel will grow and attract quality leads.

Depending on what you do, you can also study trends and understand how to incorporate them into your content. Speak on trending topics if possible, leverage hashtags, and promote your videos in every new piece. In this way, you will generate and nurture your leads into becoming loyal viewers, brand ambassadors, or subscribers.

3. Add CTAs

CTAs (Calls to Action) are merely attention grabbers. However, they compel a viewer to take a specified action. For example, if you want people to sign up for your newsletter, subscribe, follow a link, or watch a video, CTAs are a powerful tool to consider. They direct viewer responses to your videos and that’s how you generate leads.

There are different types of CTAs you can use in your videos and they are normally in the form of phrases or simple words. For example, like, share, subscribe, and comment are all types of CTAs you can use.

Other powerful CTAs you can leverage in your videos are those that encourage your viewers to buy a product or request a demo. On the other hand, use keywords. Keywords push your content reach and improve discoverability.

4. Use Powerful Thumbnails

A thumbnail is a still image that acts as a cover on a video. Thumbnails have become a reliable way of marketing products and services using videos. When it comes to YouTube marketing, thumbnails are a reliable way to generate leads as they push your content to prospects.

However, to promote your content and help your viewers discover related content that they may be interested in, thumbnails must be leveraged effectively. Powerful thumbnails can fetch you more clicks and improve content engagement. The best ways to create reliable thumbnails are;

Create clear title text and leverage copywriting tips for compelling thumbnail text. Thumbnails are a great way to capture attention and will surely get you clicks. You can also use thumbnail templates, however, evaluate their design and style to ensure engagement.

Other aspects to consider when creating the best thumbnails include using the white space professionally. Use relevant and high-quality images and keep the user experience in mind.

5. Leverage YouTube Ads

YouTube ads are ideal for helping your audience discover products and services. If possible, you can invest in youtube ads to extend your content’s reach. Like running ads on any other social media platform, YouTube also requires content creators to have an account.

Having a business account will help you pay the platform to run your ads. It may be expensive in the start, but ad campaigns always drive quality leads for brands and businesses when properly run.

6. Include Site Links in your Video Descriptions

There are many critical success factors in business and when considered, they can help a company thrive. In the online world, the success of an online store depends on the functionality of a business website and its promotion tactics. One of the best ways to promote your site to get quality leads using YouTube is by including site links in your video descriptions.

Include your link in the description section below your video. You can also provide your business contact information at the end of the video. For example, email addresses, and contact numbers, among others.

7. Collaborate

The modern era presents a range of collaboration opportunities for business owners and you can participate in the same too. Instead of promoting your business and brand, personally, you can partner with industry leaders or influencers to help you out.

Influencer marketing is serving as a reliable medium of promoting brands and businesses at a low or no cost. By the way, there are various ways to do it. You can mutually collaborate with an influencer to advocate your products or services on YouTube. In this case, the influencer can mention your brand in a personal video or make a full video about your brand.

On the other hand, you can host some influential personalities with a genuine following. You can discuss any topic where you talk about your products or services or provide tips about an audience’s pain points. In this way, you will tap into an influencer’s audience and fetch more leads.

8. Track Progress

Online marketing requires marketers and brand owners to track progress either weekly or monthly. However, it all starts with setting KPIs. With video marketing, the major KPIs to track include views, shares, likes, and comments among others. Also, social mentions are other metrics to keep track of.

With the fact that you require leads, consider the number of people who watch your videos and contact you about your offerings. Or, those who watch your videos and sign up for your newsletter or showcase their interest in your brand in the comment section. These conversions will help you track the progress or effectiveness of your video marketing efforts.

Bottom Line

Video marketing isn’t going anywhere and many marketers have asserted its effectiveness in improving leads and conversions. The good thing is that video marketing doesn’t require special skills to generate quality leads or drive website traffic. All you need is to master a few things and fetch incredible results.

The post How to Generate Leads Using YouTube Marketing in 2023 appeared first on SiteProNews.

In this guide, we discuss what video marketing is, the different types of videos you can produce, how to incorporate videos into your content marketing strategy, establishing a budget for your video production, and more. By the end of this guide, you’ll have a better understanding of how video marketing can benefit small businesses such as phone repair Burnaby or laptop repair Calgary.

What Is Video Marketing?

Video marketing is the process of creating and distributing videos to promote your product or service. Videos can be used to generate awareness, drive traffic to your website, or even make sales. When done right, video marketing can be a highly effective way to reach your target audience and achieve your business goals.

Some potential benefits of video marketing include:

• Increased web traffic and visibility
• Greater brand awareness
• More engagement with customers and followers
• More opportunities to convert leads into customers
• Higher ROI compared to other marketing strategies

Different Types of Video Marketing

There are many different types of videos you can produce for your business. The key is to choose the type of video that best aligns with your goals. For example, if you’re looking to generate awareness for your brand, you might want to produce a brand video or an explainer video. If you’re looking to drive traffic to your website, you might want to produce a how-to video or a customer testimonial. Sales videos are typically shorter in length and focus on making a specific offer or call-to-action.

Making short meme videos is a great way to connect with like-minded consumers and social media followers. By creating funny, relatable, and engaging videos, you can create a strong connection with your target audience. These videos can also help promote your brand or product in an entertaining and informative way.

No matter what type of video you produce, make sure it’s high-quality and aligned with your brand identity!

How to Incorporate Videos Into Your Content Marketing Strategy

Your content marketing strategy should be designed to attract, engage, and convert your target audience. Videos can play a major role in achieving these objectives.

For example, WebFX notes that using video SEO techniques can help you ensure that your videos are appearing in search results and being seen by potential customers. Adding transcripts or captions to your videos can also help improve engagement by making it easier for viewers to follow along. And including calls to action in your videos can encourage viewers to take action, like subscribing to your email list or visiting your website.

When creating marketing videos, it’s crucial to address the pain points and interests of your target audience. This will help your business reach its goals and distinguish your brand from the competition. Focusing on your target audience will allow you to create content that is more engaging and relevant to them; potential customers will be more likely to resonate with the content and be encouraged to take action.

If you’re not sure where to start, look to online resources like Cornerstone Content. You might be surprised at how much you can learn by reading articles and tutorials from experts.

Establishing a Budget for Your Video Production

The cost of producing videos will vary depending on factors such as the length and type of video you’re looking to produce, whether or not you plan on hiring professional help, and the tools and equipment you’ll need access to. With that said, it’s essential to establish a budget for your video production before getting started. Doing so will help ensure that you don’t overspend and end up with a final product that doesn’t meet your expectations.

Hiring Professionals and Using Tools

If you’re serious about incorporating videos into your marketing strategy, it’s worth considering hiring professionals to help with the production process. These experts will ensure your videos are high-quality and aligned with your branding standards.

Additionally, there are several online tools available to help you create professional-looking videos without having any prior experience. For example, Animoto is a popular online tool that allows users to create stunning videos from scratch using templates, images, text, and music.

Wrapping Up

Video marketing can be an extremely effective way to reach new customers and achieve important business goals, but only if it’s done correctly! Carefully consider the different types of videos available before settling on one (or more) that aligns with your goals and budget. Use video SEO techniques, include calls to action, and never underestimate the importance of branding standards. After all, your high-quality visuals should align perfectly with who you are as a company!

The post How to Make Video Marketing Work for Your Small Business appeared first on SiteProNews.

Think about it. There’s so much content out there; you only have a few seconds (or maybe even less) to grab someone’s attention. With video, you exponentially increase your chances of engaging website visitors and improving your lead conversion rate. Aesthetically pleasing videos and high-quality audio are vital to your success.

Don’t Miss Out

When done well, video messages are more effective than text. They are more memorable, more engaging, and more efficient at driving traffic. They can also convey information faster.

This is important in today’s environment. If you don’t grab your customers’ attention right away, they’ll probably move on and forget about your brand.

It might sound a bit dramatic, but what are the chances that anyone will rediscover your website? The internet is huge! By eschewing video, you lose new customers and miss out on sales. At the very least, there should be a video on your home page explaining who you are and what you do.

How to Get Started

Your videos won’t be effective if they’re poorly made. For better quality, keep these six tips in mind:

• Communicate. Make sure that you communicate with your marketing team. You need to know what’s already available, what’s in progress, and what you have planned for the future.

• Embrace change. It’s awesome when you figure out something that works, but you can’t rely on the same formula forever. If your content doesn’t change with the times, your audience will likely lose interest.

• Say thank you. Once you have sent a video to a prospect, make sure to thank them for their time. Think of it like a job interview. In a sense, you’re applying for someone to use your services.

• Keep it simple. Remember, videos are especially useful because they allow you to convey messages in a quick, entertaining, easy-to-understand way. If they’re too long or too complicated, you’ll probably lose your audience.

• Make it relatable. The key to creating a successful video is appealing to your target audience. For example, if you’re going into a sales meeting, you should present a video with relevant details about your product. It might even include clients talking about how your product benefited their ROI.

• Have fun. People can tell when you enjoy what you do. Make videos in your own style with your own voice. Clients want to see the most authentic version of yourself and your brand.

Your videos should be fun, but you should also take them seriously. Just as clients can tell if you’re being disingenuous, they can also sense the amount of effort that goes into a video. To ensure that your video comes out in the highest quality, use a reputable service. It will cost you more money upfront, but you’ll find yourself with a larger — and more engaged — audience than you ever could have imagined.

The post Reach Your Full Potential With Video Marketing appeared first on SiteProNews.

Video marketing provides a powerful way for businesses to communicate their message and engage with potential customers. It gives them an opportunity to create content that is more dynamic and engaging than text or photos alone can provide. Through the effective use of video such as corporate video or animated explainer video, businesses can create compelling stories that capture attention and drive conversions. In this blog post, we’ll explore some of the key strategies for leveraging video content to boost your marketing efforts.

Cross-Posting to Multiple Platforms

One of the best ways to reach a wide audience with your video content is to publish it on YouTube and Facebook. These two platforms are some of the most popular in the world, with billions of users between them. Not only that, but they are also free to use. You can create a channel on YouTube or a page on Facebook and start publishing your videos without spending a dime. This gives you access to a global marketplace and helps ensure your message reaches its intended audience. What’s more, both platforms offer powerful analytics tools, so you can track viewer engagement and measure the success of your campaigns.

Learn About Your Customers

Before you start producing video content, it’s important to take some time to research your target audience. Investigate what they are interested in, what they like to watch, and which types of videos they are likely to share with their friends. By understanding your target audience, you can produce content that is tailored to their interests and more likely to achieve the desired results. Understanding who you are targeting will also help you decide how best to promote your video content on social media or other online channels. You’ll be able to craft a message that resonates with your target audience and encourages them to engage with your content.

Determine Which Types of Videos to Create

Once you have completed your research, it’s time to begin planning the ideal types of videos to create. There are numerous different kinds of videos that can be utilized, such as product demonstrations, how-to guides, customer testimonials, behind-the-scenes footage, company culture videos, and much more. By carefully researching and planning out what types of videos can best represent your business and engage with customers, any small business can create an effective video marketing strategy.

Invest in a Stock Footage Subscription

One great way to save money on video production is to use royalty-free stock footage instead of filming your own videos. Subscribing to one of the many high-quality HD video libraries available online can be a cost-effective solution for businesses. Video stock footage can help and offers a wide range of options, from landscape and urban scenes to business environment shots and much more. This allows brands to choose convenient, professional-looking material without going through the hassle and expense of setting up their own shoot. Furthermore, subscribing to a library ensures you always have access to fresh content that you can easily incorporate into your videos.

Maximize Search Results

It’s important to optimize your videos for SEO if you want them to be seen by as many people as possible. When optimizing your videos for SEO, there are a few key things you should keep in mind, including titles and descriptions, tags, transcripts, thumbnails, and annotations. By taking care to optimize all these elements correctly, you can help ensure that your videos appear high in search results and get seen by more people. Which could lead to increased traffic to your website and ROI for your business.

Use Video in Your Content Marketing

Incorporating video into your content marketing is an increasingly important part of any marketing strategy. Video can be used to engage audiences, boost brand recognition and even increase conversion rates. The key to successful video content is understanding how it fits into your overall marketing plan and making sure it aligns with your goals and objectives.

Video has become a powerful tool that can help boost your marketing strategy in many different ways. From increasing ROI to directing traffic, from helping customers make purchase decisions to strengthening brand recognition, the potential for video marketing is immense. By taking advantage of platforms such as YouTube and Facebook, using affordable options like royalty-free videos, and utilizing best practices for optimizing for SEO, you can ensure that your target audience sees and interacts with your video content, resulting in increased awareness for your brand and improved bottom line for your business.

The post Harnessing the Power of Video Marketing for Online Visibility appeared first on SiteProNews.

Different Approaches to Video Marketing

There are several different ways that you can use videos to market your business. For example, you might create an introductory video that gives viewers a brief overview of what your company does. You could also produce customer testimonials or “how-to” videos that show viewers how to use your products. The sky’s the limit — it just depends on what will work best for your business and your target audience.

Identifying Your Target Viewers

Before you start production on any videos, it’s important to take some time to figure out who your target audience is. This will help you determine what kind of content will be most effective in reaching them. Are you trying to reach local customers? Then make sure to include information about your location in your videos. Are you targeting busy parents? Then keep your videos short and sweet so that they can watch them without feeling like they’re taking too much time out of their day. Once you’ve identified your target audience, tailoring your video content to them will be a breeze!

Writing a Budget Proposal

Marketing Dive points out that quality trumps quantity in video production. It’s better to make one high-quality video that speaks to your audience than ten cheap ones that don’t. Before starting a video marketing strategy, set a budget. Otherwise, you may pay more and not obtain the desired outcomes. There are several inexpensive ways to make high-quality videos. Smartphones with HD cameras can shoot great-looking videos, and professional equipment can be rented or borrowed at a low cost.

Budget-Friendly Use of Stock Footage with No Licensing Fees

One option that you have for creating videos on a budget is to use license-free stock footage. Stock footage is clips of pre-recorded video footage that can be used in your own videos. There are a number of websites where you can find stock footage, such as Videoblocks and Pexels.

Video Sharing Sites

Once you’ve created your budget and figured out what kind of videos you want to produce, it’s time to start thinking about where you’re going to share them. YouTube is always a good option — after all, it’s the second-largest search engine in the world! But don’t discount other video-sharing sites like Vimeo or Dailymotion — they can be great places to reach new audiences, as well. And of course, don’t forget about social media sites like Facebook and Twitter — posting your videos there can help increase engagement and get more people talking about your brand.

Utilizing Video in Content Promotion

Video can also be utilized in the advertising of content, which is another method that does not require a significant financial investment on your part. Promoting your content across a variety of channels in order to broaden its audience and raise its profile is what we mean when we talk about “content promotion.”

Focusing on the Success of Your Campaign

Focus on the overall performance of your video marketing effort, not views or likes. Set goals and track your progress to achieve this. You may aim to enhance brand recognition by X% or get Y leads in a given time. If you want to achieve your goals, make sure they’re explicit and measurable.

By following the tips in this guide, you’ll be well on your way toward creating an effective video marketing campaign — even if you’re working with a tight budget! Just remember to focus on quality over quantity, identify your target audience, and set some SMART goals before getting started. With a little planning and effort, you’ll be able to raise awareness for your brand and reach more potential customers than ever before!

The post How to Make an Effective Video Marketing Campaign on a Budget appeared first on SiteProNews.

YouTube is an incredibly powerful platform that can help you increase brand awareness, build relationships with customers and generate leads – if used correctly. It’s also one of the best places where prospective customers go to find out more about a product or service they are interested in purchasing (in fact, 78% of people say that they use YouTube as a source of information). That being said, companies must take advantage of all the different ways their business can benefit from being on YouTube.

When done correctly by professionals who know what they’re doing (like us), YouTube SEO can be an immensely helpful tool for businesses looking at increasing traffic back to their websites from videos posted on Google’s properties like search results pages or social media platforms such as Facebook or Twitter.

YouTube SEO

YouTube SEO is an important part of the YouTube marketing strategy. It can help you boost your rankings and increase the traffic to your videos.

YouTube SEO is different from Google SEO (Search Engine Optimization) in many ways, but they are related in that they work together to increase visibility on YouTube. You need a good video title, description and tags, and keyword research.

A good YouTube keyword list will help you find long tail keywords that can drive more targeted traffic to your videos when people search for them on Google or other search engines like Bing, etc.

Video Titles

Your video title is one of the most important elements in optimising your video for search engines. You want to make sure that it’s descriptive but not too long. If you’re using a keyword in your title, keep it short and sweet so that people can quickly identify what they’re watching.

As with any other part of your content creation process, we recommend testing out different titles and seeing which ones perform best on YouTube and beyond. A good way to test out different titles is by tracking them with Google Analytics; if one specific title performs better than others over time (for example, by getting more viewers or views), then it means that this particular variation was better suited for what you were trying to accomplish with that particular piece of content. You should also consider whether doing so could potentially help boost awareness about other content-related topics within the same niche area.

Video Descriptions

You can also add a call to action at the end of your description, such as: “Click here to subscribe” or “Check out our website link. It’s important to remember that people will only see about 10% of the words you write in your video description, so you don’t want it to be too long. Try and keep it between 150-160 characters for maximum efficiency.

Finally, make sure that your videos have an error-free transcript! This will help search engines understand what’s being said in your video content and give them clues as to what keywords should be associated with that particular video.

Video Tags

Tags are a great way to help YouTube easily find and identify your videos and thus, get them in front of more viewers.

To maximise the effectiveness of your tags, it’s important to use relevant and accurate ones. Suppose you tag your video with “funny cat videos” or “cat fails compilation 2018”. In that case, YouTube may mistakenly think that this is what your video is about and therefore show it to people looking for those types of videos instead of yours!

Also, remember: when using tags, there should be no spaces between words (e.g., don’t write “feline+videos” but rather “feline videos”).

Video Thumbnails

• Use a vertical image, not a horizontal one. You want to ensure that your video thumbnail will show up when someone searches for it on YouTube or Google.
• Don’t use a video thumbnail. Video thumbnails are good for grabbing people’s attention, but they can be hard to read and take longer than text-based thumbnails to load (assuming you’re still using those quaint “broadband” internet connections).
• Use high-resolution images: When optimising your videos for search engines, high-quality images are essential—especially if your objective is to rank highly for keywords like “best business productivity tools.” A shot taken from your phone may not be as crisp as one taken with a DSLR camera or professional lens setup, but if it’s good enough, go ahead and use it!
• The more important thing here is consistency; that way, everyone knows what they’re getting when they click on one of these links – whether they’re looking through an online gallery or searching through Google results pages themselves.

Video Annotations

Annotations are an incredibly easy way to add a link to your website and links to other videos and websites. They can be a great way to get backlinks from other sites, especially if you use them to link back to your own videos.

Annotations also act as clickable call-to-action buttons. This makes them an excellent tool for boosting engagement on social media pages like Facebook or Twitter, where there isn’t room for long descriptions in the status update a text box or tweet text area.

The main advantage of using annotations over thumbnails or cards is that they can show up at any point during the video – even in the middle of another line of dialogue! This makes them ideal for capturing attention when watching something long like a lecture series or educational documentary on YouTube – no matter how far into it someone actually is!

Public Human Relationships

Another way you can use YouTube is as a social network. If you are part of a brand or SEO agency/business, then you’re likely already familiar with the importance of having great content that resonates with your audience. But many people don’t know that YouTube is also a social network where people like to connect with brands they like and businesses they trust.

This means that if you create engaging videos, your channel will become much more personal and trusted by your viewers since they can interact with you as an individual instead of just seeing some corporate logo or product being sold to them (like most TV commercials).

There are many ways to make sure that your video content on YouTube is engaging:

• Make sure there are relevant subtitles in different languages so non-English speakers around the world can understand what it’s about (will attract more views from these countries)
• Create funny clips about current events/trends, which will help expand viewership beyond just those searching for specific keywords related to whatever topic it covers (will attract more comments).

YouTube SEO Is Really Important

SEO is important for any website, so why not YouTube?

SEO is even more important for YouTube than it is for websites.

Why? Because people come to YouTube to find videos. And when they’re looking for something specific like “how to tie a bow tie” or “funny cat videos,” they don’t want to have to sift through hundreds of results on Google’s search engine just to find the exact video that matches their needs. They want you—the owner of said funny cat video—and only you!

And since Google owns YouTube, having optimised tags and titles will help your content rank better with their algorithm overall. In other words: optimising your tags and titles makes it easier for people who might be interested in watching your videos (and thus sharing them) to find them in search results.

Final Words

The truth is that YouTube SEO has a lot to do with your video’s success. The better you optimise your videos, the more likely they are to reach viewers, which means they’re more likely to be shared by their viewers—which in turn makes them go viral and get tons of views.

The post YouTube SEO- The Ultimate Guide on Optimizing YouTube Videos for Online Marketing appeared first on SiteProNews.

The results — the brand gained 12,000 customers in the first two days. And it didn’t stop there, the video brought a lot of attention and publicity to the brand. 

There is hardly anyone who hasn’t at least heard of the commercial. And this all happened in 2012. At a time when people were not so entranced by social media or technology. 

So imagine what a video can do for your e-commerce campaign in today’s scenario; where people are spending half their day browsing social media and watching videos. 

The rise of digital media has ushered in a new wave of opportunities for e-commerce marketers. When used correctly, e-commerce marketing videos can help you stand out from your competitors and drive better performance at every stage of the customer journey. 

Here are six ways videos can enhance your e-commerce marketing performance.

See Better Results in Your E-commerce Marketing Strategy by Using Videos

1. Engage Customers Like Glue 

Yes, content marketing is effective. But we all know that videos are the most efficient out of all content types. 

Why? Because, unlike other forms of content, videos engage more than one of your senses. With blogs, you only read them. With a podcast, you can hear it. But videos have both visuals and sound; allowing you to use both your sense of seeing and hearing. The use of both visuals and sounds makes the content even more interesting, engaging, and attention-grabbing. 

Sounds can generate certain emotions, making them stick to the video. Similarly, using enchanting visuals and animations hold your audience till the end. 

Shopify’s animated explainer video clearly shows how easily brands can engage viewers with little to no copy. Instead of talking about how the app works, the videos use colorful animations and a story-like flow to convey their message.

2. Boost the Conversion Rate High 

The value of higher engagement is not high if the audience is not converting into customers. But don’t worry, videos can help you with this part of marketing too. 

You can use explainer videos or product videos to give the audience better insights into the product. Once a customer clearly sees how the product helps them, they’ll be more likely to convert. 

But, testimonial videos seal the deal when it comes to conversions. After all, what better way is there to make customers trust your brands, other than proven results from successful brands similar to them? 

You can add a testimonial video to your e-commerce campaign. Prospects are more likely to convert when they see your brand’s positive impact on existing customers. 

3. Grab More Eyeballs with Creative Videos

With e-commerce marketing campaigns, visibility is one of the biggest issues. Most of the marketing efforts go in vain because they are unable to attract the target audience. So, how do we increase the visibility of e-commerce marketing campaigns?

Simple, add a video. 

I’ve said it many times before and I’ll say it again. Google loves videos. 70% of the top 100 results on Google include video content. Therefore, when you use videos for marketing, you can reach a wider audience. 

In addition, videos can be used on multiple platforms — social media, websites, apps, etc. Hence they can be viewed by a wider audience across multiple channels.

4. Get Trending on Social Media

Do you remember the last video trend? Was it a TikTok challenge or an Instagram reel? I bet the answer was one or another kind of video. Videos get viral with the fastest speed. Hoping on these trends gives good chance for your brand to win customers with videos at right time. 

E-commerce brands create social media marketing campaigns with a CTA linking back to the e-commerce website. These campaigns can include product videos, brand videos, or testimonials. This is because most social media platforms are video-content focused, especially, Instagram, Facebook, TikTok, and YouTube. Therefore, video ads can amplify your social media marketing strategies. 

5. Boost Brand Awareness 

The best way to establish brand awareness with a video is to create a company profile video. This is a great opportunity to introduce your brand’s values and variety of products. 

This type of video is especially helpful for e-commerce businesses with more complex offerings. For example, if you sell a variety of different products in multiple categories, a company profile video can be a great way to help customers navigate your offerings. 

Similarly, a product introduction video can help customers learn about the products you sell. This might be an especially good idea if you sell a unique product that customers might have some questions about. 

Here’s an example from Glossier. The brand efficiently displayed its range of products based on different categories. The video focused on encouraging the customers to buy. It also showcased the reviews from many reputed websites. 

6. Easy to Track and Monitor Performance

Video allows you to track the performance of your marketing campaigns more closely than other types of posts. You can track the number of times your video was viewed, the number of times it was skipped, and the number of times it was shared. You can also see the number of likes, comments, and shares each of your videos has received. 

You can use this information to decide which types of videos you should post more often and which ones you should post less often to get the most engagement from your followers. 

Video also makes it easier to monitor the performance of your social media campaigns. You can use social media management platforms to track the overall reach of your video posts. You can also see what times of day your video posts receive the most views and engagement. This information can help you decide when to post your videos and can also help you decide which types of videos to post.

Conclusion

Video is a powerful tool for e-commerce businesses to increase sales and brand awareness. If you’re not using video in your marketing strategy, you’re missing out on an important opportunity to engage with customers. 

We’ve seen many different ways videos can improve the performance of your marketing campaigns. But these must be of the best quality to deliver desired results. There are many Explainer video companies specializing in animations and motion graphic videos. You can hire the most suitable company to create a fantastic video for your brand.

The post 6 Ways Video Can Enhance E-commerce Marketing Performance appeared first on SiteProNews.

Let’s say you produce an educational video that’s just in-depth enough to whet viewers’ appetites. That’s terrific, but you can’t just push it out on every social media platform and expect it to do well. After all, it probably belongs on Facebook or YouTube, where viewers are looking for longer-form edutainment. But on TikTok? It’ll likely stand out — and for all the wrong reasons.

This is why you have to plan in order to achieve video marketing success. The best path to tapping into any corporate video’s inherent magic is to make sure it’s seen at the right time by the right people on the right channel. Being strategic about your video marketing distribution is likely to yield a greater return on investment and generate greater popularity with consumers. Otherwise, you’re tossing money, labor efforts, and imagination down the drain.

Where should you begin your efforts to maximize the distribution of all your corporate videos, though? Take these steps to ensure effective, dependable results.

1. Explore and Evaluate All Your Available Owned, Paid, and Earned Distribution Methods

You have three basic types of distribution channels to choose from. Owned channels are those you can control, like your website, your social pages, or email marketing. Paid channels include pay-per-click ads and any other “buyable” options. Earned channels are those that come to you from outside your control.

Your job is to lay out your owned, paid, and (to the extent you can) earned distribution channels. Then, choose which ones you intend to use. Keep in mind that every channel possesses unique benefits and pitfalls. For example, owned distribution channels offer creator freedom but not always exposure. Paid channels require an investment, but can help you attract wider audiences if optimized correctly. So pick and choose channels thoughtfully and incorporate a mix into your strategy.

2. Tailor Your Video Content to Channel-specific Audience Expectations

To be certain you’re designing consumable content for each channel you select, think about what each channel’s users expect. For instance, do viewers want short, snackable videos infused with wit, or would they prefer an inspirational deep dive? Your answers will assist you in building out strong video storyboards that are more likely to make sense and drive engagement.

How does this work? Let’s say you’re thinking about popping a video onto an owned media channel like your LinkedIn page. In that case, aim for content that’s professional and polished. You can still infuse it with personality, but not as much informality and lightheartedness as you would for TikTok.

3. Set SMART Goals for All Your Videos

Once you’ve nailed down your preferred channels and audience-pleasing video types, you want to set goals. Ideally, your goals will follow the SMART credo — specific, measurable, achievable, relevant, and time-bound. Of those traits, you’ll want to home in on measurability. That way, you can track your video’s results with hard, tangible data.

Being able to target and track your video performance in real time can make all the difference. You’ll know right away if your impressions or conversions are meeting expectations. You’ll also be able to establish baseline standards for future videos that you upload to your paid, earned, and owned channels. Yes, video creation is a creative field, but it’s only enhanced by the science of data collection and reporting.

4. Avoid Common Video Creation and Distribution Pitfalls

From the moment you’re ready to create your video until the time it drops, work to sidestep the most common mistakes. Avoid not having a strategy in place or only using your video once. A single video can be repurposed countless times. If your internal team isn’t sure how to make that happen, partner with a video marketing company to learn how to maximize your existing shots or revamp your messaging.

Believe it or not, many high-quality branded videos end up underperforming because of a huge oversight: forgetting to add a call to action. Don’t be shy about telling your viewers what you want them to do after watching your videos. Being clear helps you lead consumers through your sales funnel.

Video is one of the best ways to grab more attention, leads, and sales. The trick is to apply the right techniques to ensure that your video appears intuitive for the channels where it exists.

The post 4 Secrets to Distributing Branded Video Content for Maximum Impact appeared first on SiteProNews.

But what is more eye-catching? An authentic, high-quality video production or another lengthy article that takes too long to read? Today’s internet scrollers aren’t just looking for prank videos. CEOs and consumers alike crave quality video content that educates, delights, and engages them in a passive way.

Quality, engaging videos drive action and traffic! Here are a few more reasons why your B2B marketing needs more video content!

Video Content Isn’t Just “On The Rise” — It’s at the Top

In both short-form and long-form, video proves again and again that it is the king of digital content. Platforms like TikTok, Instagram, and YouTube showcase just how desirable video content is to consumers and businesses alike.

With over three billion searches a month, YouTube isn’t just for cats and fail videos anymore. Did you know that according to Mushroom Networks more than 60 billion hours of video content is viewed each month and 100 hours of content is uploaded every minute? Billions of people are actively seeking and creating video content!

The story is the same for B2B brands everywhere. Hubspot say 86% of businesses already leverage video marketing as a key marketing tool, that’s more than 20% higher than just six short years ago. That same percentage reports that video is also brilliantly effective for lead generation!

Video is also a highly versatile marketing tool. You can engage your ideal customer on multiple social media platforms, such as Instagram, Facebook, YouTube, and even LinkedIn. Educate and provide value, leverage testimonials, and even convert eyeballs into sales with strategic video content.

Long-form video content can be easily trimmed and recycled for sharing in bite-sized nuggets in more engaging and entertainment driven ways for TikTok and Instagram Reels. Wherever your customer is, whatever they want to see, that’s where you need to be and what you need to provide! And today, that’s video content!

Videos Propel Customers Through Your Sales Funnel

Creating video content that appeals to your ideal customer at every stage of their customer journey propels them deeper into your sales funnel. Even if your customer journey is unique to you, the core concepts are the same:

• Awareness
• Like
• Know
• Trust

Create engaging explainer videos to increase brand awareness. Showcase high-quality product promos to grow your likeability. Highlight your positive company culture and compelling brand story videos to slide into the “know” category. Feature successful case studies and testimonials to boost their trust in you and your brand.

All of these touchpoints along your sales funnel can be accomplished in other formats but video is by far the most dynamic!

B2B Video Marketing via Email

You’re already emailing your list, or you should be. Adding embedded videos into your email marketing campaigns engages your subscribers in a unique way and increases conversion rates.

Plain text doesn’t always achieve the same results. Readers grow blind to stale paragraphs and they hold a lower level of impact simply due to volume. The visual stimulation blended with audio input from a video creates an experience for the viewer, right in their inbox.

You can provide product promos, enticing lifestyle footage, highlight your positive company culture, or make an exciting announcement. Tell your compelling brand story, showcase client testimonials, include videos in your regular newsletter, or nurture and educate readers as they move through the sales funnel.

All of which would have a much greater level of impact with video! Use these videos to drive action and increase traffic to your website and conversions for your products and services.

Explainer Videos in B2B Video Marketing

The modern explainer video has grown well beyond the old “but wait, there’s more!” that we all love to mock. Explainer videos are highly effective content marketing tools that help you present important, helpful information in a short amount of time. When done well, they have become essential to the decision-making process and create a memorable experience for increased brand awareness.

Video content is a compelling, easily digestible format when used traditionally, but explainer videos are even more engaging. Usually three minutes or less, they present information in a colorful, simple way that creates trust and credibility with the viewer.

Explainer videos run the gamut of content:

• Event footage
• Industry expert interviews
• Fun animated videos
• Whiteboard or storyboard videos
• Screen recorded tutorials

Create more time in your day and on your team’s calendar by creating videos for customers and prospects that you find yourself answering on a regular basis. Answer common questions, detail product features, promote upcoming events, and offer tutorials. These are all ways to easily leverage video where you know it’s needed because that’s where you spend your time!

Explainer videos are suitable across multiple platforms and stand out in search results or ads. If you schedule a one-on-one pitch demonstration, this saps time and manpower. But if you can whet their appetite with an explainer video, much of the work is done for you and is infinitely recyclable.

By posting your explainer video on social media, your website, or landing page, you can extend both its reach and impact for lead generation. And happy customers love to share engaging content! Create an explainer video with personality and you have automatically increased its shareability.

Generate More Traffic With B2B Video Marketing

Videos are uniquely positioned to carry emotional impact. You just have to visit your local movie theater and enjoy the latest blockbuster to know that! Common sense and rational have a place in B2B marketing, but you are marketing to humans and humans have emotions.

Offering a humorous anecdote, creating and satisfying a viewer’s curiosity, inspiring trust in your brand; these are all emotions. And emotions drive action! Leverage video marketing in your B2B strategy to build credibility, boost traffic, and increase conversions!

The post Struggle to Generate Traffic For Your Site? Here’s Why Your B2B Marketing Needs More Video appeared first on SiteProNews.

With the high cost and singular distribution of TV, until recently, video marketing had been standardized; a 30-second commercial that was either cute or funny in attempts to get the word out about your product or service. Millions are spent on commercials every year, including writers to compose brilliant scripts, actors to get the point across, and directors to mold the idea into reality, and so on. Sometimes the hard work and money spent pay off, but other times the audience is not affected (and you end up with a less than viral commercial).

You can have an effective video to reach your target audience within a surprisingly reasonable budget. The new digital age of marketing is all about storytelling – explainer videos are perfect for this.

So how do you tell your story? Because so many videos are now battling to get the most views, brands and marketers need to come up with new ideas to make their videos stand head and shoulders above the competition. It’s not easy to make an appealing explainer video, but by following these simple steps, you will be able to keep your audience interested while reaching a wider demographic at the same time.

Here are 11 proven components to effectively tell your story:

1. What are your marketing objectives and who are you trying to reach?

These questions apply to any marketing initiative, but for video, these questions will determine what kind of video you want to create:

• Are you looking to increase sales by targeting millennials? Promote a lifestyle, a meaning, and escapism that can give them goosebumps.
• Are you looking to educate current customers on how to use your product? Create their emotional connection to the product, helping you establish trust.

Whatever the goals are, make sure you think about those first; a video that is produced with no goal in mind makes it much harder to measure return on investment.

2. What is the story your business tells?

While you don’t need to reprise “The Epic Split,” there should be some type of narrative arc to your video.

It can be as simple as a tour of your facility where you make your product or as complicated as that vampire musical you always wanted to make. What matters is the video needs a beginning, a middle, and an end.

3. Demonstrate, Don’t Explain

Ironically, one of the worst things you can do with an explainer video is the actual explaining. Many people misjudge this medium and think that all they need is one person standing in front of the camera talking. Just like if you were making a feature film, the intention is to show, not tell. Instead of having one person explaining all the way through the video, it is much more appealing to have someone demonstrating what they are talking about. If you are trying to explain how a product works, then a video demonstration is one of the most effective ways to show how good your product is.

4. If You Can, Use Genuine Reactions

Quite often, with explainer videos, actors are used to posing as general members of the public. This is something that is alarmingly easy to spot, which is why it is much better to use authentic reactions. If you are thinking of using real people for your demonstration, it is always best to use as many as possible and over a wide demographic. This way, you will be able to illustrate that your product is suitable for everyone.

5. What do you want people to do? What is your call to action?

So the viewer loved your video. Now what? You need to present them with a clear action at the end of your video, as well as in the text surrounding it (for example, the description section on YouTube). If you like them to sign up for your email newsletter, tell them. If you want them to post the video on Facebook to share with their friends, tell them.

6. Do you think we’re done? Optimize your video.

Although there are too many different ways to optimize your video to go into detail in this blog post, video is a perfect way to take advantage of search engine optimization and social media. There are techniques and strategies which include keyword research and video sitemaps. To learn more about video optimization and SEO, check out this YouTube SEO guide.

7. Use Social Media

When you have put your video online, it is always important to spread the word through social media. Instead of pointing out that it is an explainer video, it often helps to mention the nature of the demonstration. Also, make sure that you use hashtags and mentions to increase the number of people who share the link.

8. Don’t Make Advertisements

Nowadays, audiences install ad blockers on their computers and skip through all ads possible. They do not want to feel as if they are being sold to because they will just move on.

Make sure to create a compelling story. You want to keep your viewers watching by indirectly selling your brand and company. Viewers want to see stories, not ads.

9. Make Sequels

Don’t just stop at one video. In order to keep your viewers engaged, make short and continuous videos so that your viewers will want to come back to your channel to watch more. Making sequels will allow you to further introduce the viewer to your brand.

10. Connect With Comments

After you have posted a video, pay attention to viewer comments. This will help you determine the success of a video, what works and what does not.

You should be thinking and acting based on viewer debate. The Brand – Old Spice had its views skyrocket after they customized their videos based on viewer-submitted questions. Their favored viral video – “Smell Like A Man, Man” is still being viewed today.

11. Never Restrict Access

Launch your viral campaign without any barriers.

Viewers do not want to have to register in order to view a video. It takes too much time and will only discourage the viewer from watching the video. People do not want to work hard to watch a short video.

Final Thoughts

With the right video marketing strategy, you can convince visitors to buy your product or service. We are visual creatures. To hit the rock bottom and attract that engagement (ultimately leading to sales), take your time to research how you can tie your brand into a powerful story. Audiences are smarter than ever today but also more passionate about the people and products they connect with. When you make a truthful connection, you make a new customer. So think about the stories and experiences your company wants to share. Chances are there is an effective, engaging video in there just ready to be made!

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Instead, marketing to the right audience is more about having an experimental mindset. One cannot rely on a single strategy to secure a place in the highly competitive marketing world.

That’s why some famous growth hacking agencies, with their data-driven approach, are so good and fast at taking any brand’s ROI to millions. They run multiple campaigns and try new ideas. After carrying out A/B tests to validate the techniques that bring results for the brand, they stick to them and improvise.

What are those experiment-worthy marketing strategies that make a brand turn into a standard household name?

In this post, we have rounded up the top 6 marketing trends that work great for brands in 2020.

Let’s see what these are.

1. Infographics Are Here to Stay

Marketers love Infographics for their “soft-selling” potential.

They make it easy for prospects to get an insight into your product’s growth by displaying ‘original content’ in the most concise manner. 

This transparency compels them to ‘buy’ without making marketers appear pushy at the same time.

In fact, high-quality Infographics receive three times more social media shares than any other visual content. There is a clear reason for it. Nobody has the time and patience to go through a 2000 word long post when the same points can be summarized in a pictorial representation.

But it is essential to mention here that infographics are a saturated space. To cut the crowd and make an infographic go viral, you need to do more than just feed data and images into it.

Take inspiration from DimeHub, a Kenya based Digital Marketing firm for creating Car Insurance infographics that got 5000 shares.

2. Social Media Live Streaming is in Demand

Live streaming is a more refined entry in video marketing.  

Consumers get to see the behind-the-screen of their favorite brands through live videos. The instant interaction between brand and customer fosters a high engagement rate. 

Customers find it easier to make up their minds to buy a service after receiving a real-time video response to their confusion or queries. This is precisely why 82% of viewers, when given a choice between a social media post and a live video, go for the latter option.    

Keeping this figure in mind, Molbak’s Garden + Home leveraged the opportunity in lockdown to collectively reach out to 17,000 audiences through live streaming their planting tutorials. 

3. Advocacy Marketing Builds Lasting Brand Authority

As online audiences and brands become savvy, Influencer marketing is losing momentum. 

There are now tools to detect influencers with fake followers and engagement. The number of influencers who buy followers to appear ‘big’ is increasing.

Consumers also find it difficult to trust ‘All The Good Praises Only’ about any product from these influencers. Thus, people become skeptical about an influencer using the product on himself.

When customers are pleased, they love to share their experiences. Advocacy marketing uses them as ‘advocates’ to vocalize their true feelings about a product. 

But you have to be creatively intelligent to make a campaign look real. For example, Apple asked its customers to take photos with their iPhones, share them with the company, and then

 selected the best ones. 

In short, although the participants did not realize it, their content was serving as a ‘referral’ to new customers.

4. Giveaways Always Bring New Business

Giveaways create a lot of buzzes.

If nothing else, they bolster brand awareness.

Although it is an old way of marketing, ‘Free Stuff’ still triggers people the same way.

There are heaps of contests already running on Instagram and Facebook. To make their giveaway posts discoverable, brands use hashtags and paid advertising on these platforms.

TikTok is one channel at the moment which is not saturated with giveaways. Hence, the scope to find potential audiences genuinely interested in trying your product is enormous. 

Where successful marketing with giveaways is concerned, simplicity goes a long way. Your giveaway post should clearly tell what the winner gets, its value, and the rules to enter the contest.

GroMo was wise enough to leverage all the online mediums to promote its giveaway which yielded a return of $8000 in sales.

5. Podcasts Create Positive Interaction

Podcasts can educate your audience about your brand while they also multitask.

If the speaker is creative enough, he can easily stretch hour storytelling most engagingly. Once the audience gets hooked, he can promote his brand in the most subtle way.

The on-demand availability of podcasts is what makes it stand out from other promotional media.

Even a retail giant like Sephora tapped into this minefield of marketing opportunities to carry out some savvy branding before launching its new lipstick series. 

6. Google Featured Snippet Has Upped the Marketing Game

A featured snippet is the shortest and most concise piece of information Google thinks answers a query right away. Thus, it displays this information along with the website on top of all search results. 

Even if your site is ranking on #10, it can get the top position in search results for its snippet. 

This eventually leads to more ‘Clicks.’

A youtube video that is SEO optimized to answer a query in 00:17 seconds also makes it featured. 

No method beats featured snippets in getting a brand the visibility and credibility it deserves.

Wrap Up

For a quick review, here are the best working marketing strategies of 2020:

1. Make engaging and concise infographics
2. Make live streaming an essential part of your marketing plan
3. Engage more and more customers through advocacy marketing tricks
4. Market using free giveaways
5. Incorporate podcasts in your promotional activities.
6. Make featured snippet worthy content, whether text or video.

We hope you liked this post.

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